week 1 presentation about design process

1. Design Process 1
Bachelor of Interactive Media Design

2. • What is the Design process?
• What makes a good design?
• How do Designers design?
• How do I generate ideas?
• What is research?
• Do I take enough risks in my practice?
• Am I innovative?
• Why am I a designer?

3. A lot of people in our industry haven't had very diverse experiences. So they
don't have enough dots to connect, and they end up with very linear
solutions without a broad perspective on the problem. The broader one's
understanding of the human experience, the better design we will have.
Steve Jobs
All architecture is shelter, all great architecture is the design of space that
contains, cuddles, exalts, or stimulates the persons in that space.
Philip Johnson
All those years of skating and dancing have carried over. I can't design
anything without thinking of how a woman's body will look and move when
she's wearing it.
Vera Wang

4. Photo source: Massachusetts Institute of Technology, Engineering program

5. The Iceberg Analogy
Photo source:The Product Vision Blog, http://productvision.org/

6. Source: Designsojourn Consultancy. http://www.designsojourn.com

7. Photo source: NASA Engineering challenge. www.nasa.gov/audience/foreducators/plantgrowth/reference

8. Source: Web design process http://shrivcommedia.blogspot.com.au

9. Source: Birdsong marketing, http://birdsongcreative.com/process.html

10. Whatever Design Process you end up using it will involve the following steps:
• 1. identify a Need. Identify a Need or Purpose in a given situation.
• 2. Design Brief. Produce a short Design Brief.
• 3. Tasks Schedule. List all major areas of work and allocate times and deadlines.
• 4. Analysis of Brief. Look at the Brief and produce a list of research questions.
• 5. Research. Identify and collate information only relevant to the Analysis of Brief.
• 6. Specification. Produce a list of design requirements found from research relevant to the Brief.
• 7. Generate Ideas. Generate a range of different possible solutions satisfying the Specification.
• 8. Choose Solution. Produce a solution to the Brief using the Specification and your Generated Ideas.
• 9. Develop Solution. Generate details necessary to make the solution.
• 10. Make Solution. Produce the solution.
• 11. Test Solution. Test your solution against the Brief and Specification.
• 12. Modify Solution. List modifications to improve the solution's effectiveness.
• 13. Evaluation. Evaluate the project against the Brief and Specification, giving recommendations.
(source: http://www.intad.asn.au/juniortech/design.asp)
Remember that many of these steps need to be revisited in order to get the design ‘right’.
Efficiency in the key to good design – if an idea isn’t working, let go of it; think again.

11. http://hypebeast.com/
http://www.momastore.org/museum/moma/StoreCatalogDisplay_-
1_10001_10451_
http://designmuseum.org/