1. PROJECT 2 - PERSONAL
BRAND CANVAS
By: Juliana Ortiz Campo

2. ARENA
• Cosmetics industry;
Senior manager, US
Online Marketing.

3. IDENTITY
• I am a creative, authentic,
friendly and honest
person. I like making the
people around me feel
understood, connected,
and worthy.

4. SKILLS
Creating advertising and
promotional material to increase
sales of products or services,
working with customers, sales
departments, and advertising
agencies, knowledge of methods
for showing, promoting, and selling
products or services, marketing
strategies and tactics, sales
techniques, and sale control
systems, data base user interface
and query software skills, and web
platform development software
skills.

5. PROFESSION
I currently work as a Marketing Associate
in a small company called Bosa Systems
Inc. My current tasks include:
Developing creative marketing strategies
that have increased profits by more than
100% from last year
Making changes that maximize revenue
and minimize costs
Managing and planning several
marketing projects which include special
events, promotions, and online programs
Communicating with clients to provide
service insight and respond to inquiries

6. CREDENTIALS
Highlights of my credentials include:
Increased sales by 22% and productivity by
36% at startup by providing automation
solutions and optimizing company software.
Proficient in the use of specialist software
and applications for quantitative analysis
and excellent ability to learn and locate
resources.
Proven ability to interact effectively with
multiple functional groups and manage
multiple tasks at once.
Certified Keap Partner with Keap.com

7. PROMISE
Depending on the customer and their needs, I can
offer several e-mail marketing solutions such as:
Marketing to increase the conversion of leads and
facilitate the delivery of information. This is achieved
through specialized campaigns, which lead to the
lead through a series of steps where information and
/ or quality content is offered, special offers are
made, information is obtained from the lead and
much more in order to generate sales opportunities.
I can create campaigns that offer a personalized
experience to the potential client that can be
adjusted based on the preferences of different types
of customers to optimize the sales. It is also
possible to incorporate basic management of
employees for a small company and the automation
for delegation of tasks and responsibilities,
automation for communication by email and text,
automation for payments, and more.

8. POSITIONING
Some of my competitions in the market are:
WebFX, Silverback Strategies, and Ignite
Visibility. In comparison to my competitors I
can provide 100% personalized marketing
strategies for my customer’s company,
marketing automation, content marketing,
web design, e-commerce, and website
conversion. I also provide a complementary
text or call service where customers can
reach me at any time of the day from
anywhere in the world. Lastly, I offer a
complementary online meeting of an hour
long to go over customer’s questions and
explain the strategies I will be using. This
gives my clients a sense of trust and
reassurance that they have chosen the best
person to work with.

9. AUDIENCE
I would like to focus on small
business owners who are
looking to grow their business
online. I can find my audience by
using targeted Facebook Ads,
specifically looking for small
business owners, entrepreneurs,
and investors that are looking to
have more free time and spend
more time with their family and
friends, while at the same time
growing a business.

10. NETWORKING &
MARKETING
In order to gain the
attention of future
employers, customers, or
clients I will use Facebook
Ads with creative and
interesting content to
nourish my audience, I will
also incorporate call to
action buttons to my
website services and/or
my blog.

11. COMPETITORS
Some of my competitors are
recent college graduates with
marketing degrees; Luisa
Poveda of Orlando, Fl who
graduated from Full Sail
University with an M.S. in
Internet Marketing in 2018.
Emily Walker of Orlando, Fl
who graduated from Full Sail
University with an M.S. in
Internet Marketing in 2018.

12. PROFESSIONAL
DEVELOPMENT
The areas I need to improve in order
to meet my career goals are business
intelligence and data analysis skills
because I am currently expanding my
knowledge on this.To make sure I am
able to meet all of the requirements
for any company I will finish my Full
Sail journey within a year and keep
building up my working experience. I
am sure that by the end of my Full Sail
journey I will be more than prepared
for these occupations/companies.

13. GOALS
I will grow my brand
awareness online by updating
my resume and include all of
the skills and knowledge I
currently have in the marketing
world, publish branded content
on my social media platforms
on a daily basis, and increase
my LinkedIn and Glassdoor
connections by 20% by
January 1st, 2020.

14. REFERENCES
• FSO. (n.d.). Retrieved from https://online.fullsail.edu/
• Glassdoor Job Search | Find the job that fits your life. (n.d.).
Retrieved from https://www.glassdoor.com/index.htm
• LinkedIn: Log In or Sign Up. (n.d.). Retrieved from https://
www.linkedin.com/
• Top Digital Marketing Agencies - 2019 Reviews. (n.d.).
Retrieved from https://clutch.co/agencies/digital-marketing