The document discusses concepts of web 2.0 storytelling and transmedia storytelling. It provides definitions of web 2.0 and how it enables more participatory, open-ended and unpredictable forms of storytelling across multiple digital media compared to earlier forms of online storytelling. Examples of transmedia storytelling are discussed, along with 10 principles for effective transmedia storytelling, including using multiple media to disperse story elements and engaging audiences through worldbuilding and serial narratives.

1. Viral Storytelling Communication Design 6. Semester 2011

3. "Stop saying viral video" http://whatconsumesme.com/2009/posts-ive-written/will-i-share-your-branded-content/

6. Før Web 2.0 ht-orkestret.dk

9. Eksempel http://www.flickr.com/photos/matt_hintsa/2355216100/ (vis hvordan det billede kommer op på en hjemmeside via ftp)

12. Undersøg: Dreamingmethods www.dreamingmethods.com

15. Lonelygirl15 Opdel jer i grupper og fortæl os hvad LG15 handler om.

18. Core principles of transmedia storytelling Spreadability vs Drillability : "the capacity of the public to engage actively in the circulation of media content through social networks and in the process expand its economic value and cultural worth" vs "forensic fandom" Continuity vs Multiplicity : "collecting the scattered bits and assembling them into a meaningful whole" vs "to take pleasure in alternative retellings" Immersion vs. Extrability : "yearned to enter a story or travel to a faraway land" vs "takes aspects of the story away with them as resources they deploy in the spaces of their everyday life" Worldbuilding : "now, you pitch a world because a world can support multiple characters and multiple stories across multiple media" Seriality : "A serial, then, creates meaningful and compelling story chunks and then disperses the full story across multiple installments" Subjectivity : "to show us the experiences and perspectives of secondary characters" Performance : "invitational strategies"