HEADER: TOP NAVIGATION: Help users get from point A to all other points on your site. DOMAIN NAME: Easy to spell, tell someone over the phone, read and remember. LOGO: A logo which represents your business name clearly. CALL-TO-ACTION: Eye-catching call to action button. TAGLINE: Representing what your business does. BREAD CRUMB NAVIGATION: On all pages for smooth navigation. ABOVE THE FOLD: IMAGE OR SLIDER: Displaying unique selling points and differentiating factor of your business or your main headline. REVIEWS AND TESTIMONIALS: Video testimonials can be even better. IMPORTANT BUSINESS INFORMATION: Include information such as your location, what your business does, and phone number. BELOW THE FOLD: QUALITY CONTENT: Written primarily for the user and then for the search engines. MAIN FEATURES: of your products and services. INTERNAL LINKS: to your website inner pages. FOOTER: NAVIGATION: Footer navigation. SOCIAL MEDIA BUTTONS: link to your social media profiles. ONLINE CHAT FEATURE: Nice to have this option for instant communications. BUSINESS HOURS: Let visitors know when you are open. CONTACT INFORMATION: Include phone number, address, and email address. Don’t forget links to terms of service, disclosure and privacy policies. Add code to keep your copyright current.