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55 Features Every Small Business Website Must Have

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HEADER: TOP NAVIGATION: Help users get from point A to all other points on your site. DOMAIN NAME: Easy to spell, tell someone over the phone, read and remember. LOGO: A logo which represents your business name clearly. CALL-TO-ACTION: Eye-catching call to action button. TAGLINE: Representing what your business does. BREAD CRUMB NAVIGATION: On all pages for smooth navigation. ABOVE THE FOLD: IMAGE OR SLIDER: Displaying unique selling points and differentiating factor of your business or your main headline. REVIEWS AND TESTIMONIALS: Video testimonials can be even better. IMPORTANT BUSINESS INFORMATION: Include information such as your location, what your business does, and phone number. BELOW THE FOLD: QUALITY CONTENT: Written primarily for the user and then for the search engines. MAIN FEATURES: of your products and services. INTERNAL LINKS: to your website inner pages. FOOTER: NAVIGATION: Footer navigation. SOCIAL MEDIA BUTTONS: link to your social media profiles. ONLINE CHAT FEATURE: Nice to have this option for instant communications. BUSINESS HOURS: Let visitors know when you are open. CONTACT INFORMATION: Include phone number, address, and email address. Don’t forget links to terms of service, disclosure and privacy policies. Add code to keep your copyright current.

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55 Features Every Small Business Website Must Have

  1. 1. Features Every Website Must Have
  2. 2. HEADER DOMAIN NAME Easy to spell, tell someone over the phone, read and remember. CALL-TO-ACTION Eye-catching call to action button. TOP NAVIGATION Help users get from point A to all other points on your site. LOGO A logo which represents your business name clearly. TAGLINE Representing what your business does.BREAD CRUMB NAVIGATION On all pages for smooth navigation.
  3. 3. IMAGE OR SLIDER Displaying unique selling points and differentiating factor of your business or your main headline. REVIEWS AND TESTIMONIALS Video testimonials can be even better. IMPORTANT BUSINESS INFORMATION Include information such as your location, what your business does, and phone number. ABOVE THE FOLD
  4. 4. QUALITY CONTENT Written primarily for the user and then for the search engines. MAIN FEATURES of your products and services. INTERNAL LINKS to your website inner pages. BELOW THE FOLD
  5. 5. CONTACT INFORMATION Include phone number, address, and email address. BUSINESS HOURS Let visitors know when you are open. ONLINE CHAT FEATURE Nice to have this option for instant communications. FOOTER NAVIGATION Footer navigation. SOCIAL MEDIA BUTTONS link to your social media profiles. Don’t forget links to terms of service, disclosure and privacy policies. Add code to keep your copyright current.
  6. 6. ABOUT US CONTENT CONTACT FORM PRIVACY POLICY PAGE FAQ PAGE INNER PAGES INNER PAGE CONTENT CAPTCHA / ANTI SPAM FEATURE BLOG PAGE
  7. 7. To increase user engagement. To search any previously published post. Showing your latest and most popular blog posts. Allowing users to share on social media. BLOG SOCIAL MEDIA SIDEBAR SEARCH BAR COMMENTS
  8. 8. OTHER CONTENT & DESIGN POINTS TO CONSIDER MOBILE RESPONSIVENESS USE CONTRASTING COLORS USE A SPELL CHECKER AVOID USING WHITE TEXT ON DARK BACKGROUND EASILY READABLE CLEAN FONT LINKS THAT ARE EASY TO UNDERSTAND
  9. 9. MOBILE RESPONSIVE DESIGN POINTS TO CONSIDER INCREASE THE SIZE OF BUTTONS UTILIZE HAMBURGER NAVIGATION DISABLE AUTOCORRECT FOR FORMS VERIFY PAGES PERFORM WELL ON ALL DEVICES ADD SEARCH AND FAQ SECTION USE LONGER LINK ANCHOR TEXT
  10. 10. SEO Update page titles and meta descriptions. Update URL Structure. Create sitemap.
  11. 11. SERVER/HOSTING Fast and reliable hosting. Make sure your site is secure. Automatic website backup feature.
  12. 12. TECHNICAL REQUIREMENTS BACKEND Optimize code for fast loading. Integrate with Google Webmaster tools. Use a content management system (CMS) in the back end. Cross browser compatible. Integrate with Google Analytics.
  13. 13. TECHNICAL REQUIREMENTS BACKEND Schema.org Use browser cache to increase website load speed.Rich snippets integration at least for your business name, address, and phone number.
  14. 14. Avoid "Click to Enter" your website. Do not steal content. Avoid background music. Do not ask for or share confidential information. Do not use Flash elements. Do not upload videos on the website server. THINGS TO AVOID ON YOUR SITE
  15. 15. Small Business Websites: How to Make Yours More Compelling Content by Gail Gardner, GrowMap.com Infographic provided by My Web Programmer SOURCE Custom video by Julie Weishaar, NewHorizons123.com

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