Video created from content here: https://growmap.com/greatest-ecommerce-competitive-risks/
Running an eCommerce business is challenging. Many struggle with whether to have their own site or simply sell on Facebook, Amazon, eBay, Etsy or other platforms.
While they may be your partners, they are also your strongest competitors. Are you a brick and mortar business with no online store? You need one – yesterday! Each new study that comes out shows that ecommerce sales are growing.
Even if your in-store sales are solid, why not capture a piece of the online market, too? Own Where You Sell. Have your store on a domain you own. Choose the Best eCommerce Platform.
Competing with Amazon Shipping. Do you know what the greatest risk to individual ecommerce stores is today? I believe it is the discounted shipping deal that Amazon has arranged with USPS, FedEx and UPS that no smaller ecommerce seller can match. How can your business compete? What can you share with customers? Benefits of buying from small businesses.
Point out why they should not support bad corporate citizens. Talk about the better pay and treatment small business employees receive. Tell them how much you appreciate their business.
Share with them about your business, employees, and possibly family. Many people are not aware of the importance of choosing where to spend their money. Some are because of what they’ve read on social media or in blogs or seen in videos on YouTube or Facebook. Promote Small Business similar to Buy Local. Show how where shoppers spend their money has a great impact on their local economies.
On Twitter, Use Hashtags, Photos, and Stats. #buylocal, #shoplocal, #eatlocal. Facebook and LinkedIn Have large eCommerce groups dedicated to specific locations. Spread Small Business and Customer Success Stories. The #1 Reason Customer Shop Elsewhere, is Because They Didn’t Think Their Current Supplier Cared. Make Sure Your Customers Know You Care About Them!
Written by Gail Gardner: GrowMap.com. Video Created by Julie Weishaar: NewHorizons123.com.