HOW TO ACE YOUR TECHNICAL SEO. With the emphasis on content today, it is easy to overlook technical SEO. It sets the foundation of your website and magnifies all other SEO efforts.
MOBILE FRIENDLINESS. MOBILE EMPHASIS: Mobile friendly sites will rank higher in search results. Make sure your site Is mobile responsive for optimum usability. FAST LOADING SPEED. Google favors fast sites. First announced in 2010. Improve your load speeds. Eliminate coding inefficiencies that drag down your loading speed. Optimiz your images. Resize and compress all images to reduce page load time. Upgrade your hosting plan, especially for resource-intensive websites. SINGLE SITE VERSION. No multiple versions. Redirect alternate versions to one site. i.e., http:// - https:// - www - non-www. SSL CERTIFICATE. Starting in 2014, Google uses HTTPS as a ranking signal. Purchase and install an SSL certificate from your host. Not doing so risks losing visitors due to browser security warnings. WHAT TO AVOID. Intrusive Interstitial Ads & Call-to-Actions.