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Importance of Technical SEO

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HOW TO ACE YOUR TECHNICAL SEO. With the emphasis on content today, it is easy to overlook technical SEO. It sets the foundation of your website and magnifies all other SEO efforts.
MOBILE FRIENDLINESS. MOBILE EMPHASIS: Mobile friendly sites will rank higher in search results. Make sure your site Is mobile responsive for optimum usability. FAST LOADING SPEED. Google favors fast sites. First announced in 2010. Improve your load speeds. Eliminate coding inefficiencies that drag down your loading speed. Optimiz your images. Resize and compress all images to reduce page load time. Upgrade your hosting plan, especially for resource-intensive websites. SINGLE SITE VERSION. No multiple versions. Redirect alternate versions to one site. i.e., http:// - https:// - www - non-www. SSL CERTIFICATE. Starting in 2014, Google uses HTTPS as a ranking signal. Purchase and install an SSL certificate from your host. Not doing so risks losing visitors due to browser security warnings. WHAT TO AVOID. Intrusive Interstitial Ads & Call-to-Actions.

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Importance of Technical SEO

  1. 1. MOBILE EMPHASIS Mobile friendly sites will rank higher in search results. MAKE SURE YOUR SITE Is mobile responsive for optimum usability. MOBILE FRIENDLINESS
  2. 2. GOOGLE FAVORS FAST SITES First announced in 2010. IMPROVE YOUR LOAD SPEEDS Eliminate coding inefficiencies that drag down your loading speed. OPTIMIZE YOUR IMAGES Resize and compress all images to reduce page load time. UPGRADE YOUR HOSTING PLAN Especially for resource-intensive websites. FAST LOADING SPEED
  3. 3. NO MULTIPLE VERSIONS Redirect alternate versions to one site. i.e., http:// - https:// - www - non-www SINGLE SITE VERSION
  4. 4. STARTING IN 2014 Google uses HTTPS as a ranking signal. Purchase and install an SSL certificate from your host. SSL CERTIFICATE Not doing so risks losing visitors due to browser security warnings.
  5. 5. Intrusive Interstitial Ads & Call-to-Actions Google started taking action on pop-ups that cover the main content and degrades the user experience. FROM JANUARY 2017, Duplicate Content Ensure content, meta tags and meta descriptions are all unique. . CHECK ON-PAGE SEO Broken Links Conduct a site audit to crawl your website for broken links. HURT USER EXPERIENCE WHAT TO AVOID
  6. 6. Cloaking by hiding links, text or spammy content. DON’T TRY TO CHEAT GOOGLE Hacked content the site is clean & secure from hacks and breaches. . MAKE SURE
  7. 7. SITE ARCHITECTURE Home Page Category Pages Subcategory Pages Detail Pages A A Use Canonical tag or 301 redirect to solve duplicate page problem Create a custom 404 error page to tell Google that a page is nonexistent
  8. 8. architecture allows Google to crawl your sites easily A WELL PLANNED Take at most 3-4 clicks to get to any part of the website Submit your sitemap to Google Search Console Adopt user-friendly, concise & meaningful URLs
  9. 9. TOOLS Submit sitemap, set localization and check technical errors here: a must have.
  10. 10. TOOLS Find out how your site is loading and what to do to increase the speed.
  11. 11. TOOLS Perform a technical audit using this tool and find out what to improve.
  12. 12. There’s absolutely nothing to worry about. It involves everything that is done on your website apart from the content and link building. Is the term ‘technical’ making you somewhat uneasy? It takes into consideration a number of things, namely loading speed, mobile- friendliness, versions of site, and uniqueness of content, amongst others. If some of these aspects are not taken care of, there is even a high possibility that you will be penalized by the search engines.
  13. 13. Importance of Technical SEO Content from GrowMap.com Blog post and Infographic by Ted Chong, Digital Marketing Director, Ice Cube Marketing SOURCE Custom video by Julie Weishaar, NewHorizons123.com

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