There are several reasons video marketing is a very effective content marketing strategy to relay your business story and messaging.
One of the most powerful advantages of video marketing is the fact that it is highly engaging. The human brain is programmed to pay more attention to moving images and sound.
Watching videos doesn’t require the viewer to do anything and requires no effort. This means it is a passive act of receiving information.
Using videos is an excellent opportunity for your business to create a relationship with and develop your authority with your target market.
Creating videos doesn’t have to cost an arm and a leg.
Your first job is to capture your audience’s attention and impressed them with your professional videos. However, the onus is on the business to make sure their message is persuasive enough to keep them watching.
Another use of videos in marketing is to educate. Not all videos should be about selling your products or services. Doing so can turn off your audience.
Don’t forget about the power of music in eliciting emotional responses. Adding music to your videos will draw in the viewer even more and will appeal to their human side via emotions.
Any message delivered in the video format is received better than plain text. Provide value in the form of helpful information, tips and tricks, or any other relevant message that will contribute to your target market seeing you as a trustworthy source and an authority in your niche.