Facebook for Real Estate-Basics of using Facebook and specific examples of Realtors doing it right with business pages. Presented for the Honolulu Board of Realtors.

1. Facebook For Real Estate
Created to help Realtors succeed
in developing relationship
marketing opportunities using
their sphere of influence on
Facebook.

2. Thank you!
Honolulu Board of Realtors
Julie Ziemelis- Ziemelis Digital Marketing
Blogger for:
Facebook.com/Tips4RealtorsUsingNewMedia
Facebook.com/365Kona
www.365Kona.com

3. What we will cover today
 1. Overview of using Facebook-Posting
updates and pictures, setting privacy settings,
tagging, etc
 2. Starting the conversation on Facebook,
building your sphere of influence
 3. Five ways to look like a star and five ways
to look like a spammer.
 4. Using Facebook business pages to
promote you and your market/lifestyle
expertise

4. Why should you be on
Facebook?

7. Be where your referrals are

8. Top 4 Reasons to Use
Facebook for business
 1. Stay connected with past clients.
 2. Remind your sphere you are a Realtor.
 3. Listen to conversations and be there when
people start talking about selling and/or
buying a home.
 4. Become a trusted adviser by offering
recommendations and showing influence.

9. Why Realtors Are Hesitant To
Use Facebook
 They don’t understand the privacy
settings and hence don’t know how to
filter private and public posts.
 They don’t want other Realtors to have
access to their personal friends and
clients.

10.  Afraid they will post something to
someone else’s wall or their own wall
and don’t know who can actually see it.
 They don’t understand “the technology”
 They don’t know how to avoid being
inundated with friend requests
 They don’t know how to allocate time
for using Facebook.

11. HELP IS HERE!

12. Four Things To Know
 Profile page
 Wall
 Newsfeed
 Sending private messages

13. Profile Page
 Your profile page should contain as
much contact information about you as
possible for people to connect with you.

15. Profile Page

18. YOUR WALL
 The “Wall” is where you post your
“status updates”. Unless you change
your privacy settings, anything you post
here is visible to ANY of YOUR friends.

20. How Do I Post Something
On My Wall?

21.  1: First decide whether you want to
share a status update, question, photo,
link or video
 2: Click the corresponding link at the
top of your Wall.
 To change who can see your post,
select the lock icon drop-down menu
below the post.
 3: Press the blue "Share" button in the
lower right corner to add the post to
your Wall.

23. Sharing with a small group of
friends:
 Use the Groups feature to share
content with a select group of people,
like family members, your soccer team
or your book club.

25. Your “Newsfeed”
 Things you share will appear as posts
on your profile, and can appear in News
Feed.
 (To control whether or not specific
people have the option to view your
stories, you can change the privacy
settings for each piece of content you
post.)

27. PRIVACY
 Use the Privacy Settings on Facebook to
control who can see what

31. Creating Lists
 Lists help you “bifurcate” your
messages.
 Create lists to help you separate friends,
family, business relationships, potential
clients, etc.
 By using lists combined with the privacy
setting, you can separate business from
personal

35. Tagging Photos
 Take group shots and “tag” your
friends, influencers, etc.
 Use tagging to alert people to a great
photo, upcoming event, “digital
postcard” as a way to say “hi” and for
FUN!
 Your tagged photos of others will
appear along the top of their Wall.

37. Starting The Conversation
 Post about the things you find
interesting in life
 DON’T post your listing info
 Share interesting links, pictures, etc.
 Take interesting pictures and video
 Be Unique, Be You!

38. LISTEN
 Go to your friends walls and see what is
going on in their lives.
 See if any of their friends are discussing
topics that you can comment on.

39. ENGAGE
 “Like” comments to show you were
there
 Comment when appropriate
 DON’T sell yourself
 Keep it light and positive
 Be helpful by offering recommendations
and referrals

40. Gather New Friends
 Collect cards at Chamber meetings,
service clubs, PTA, Affiliate members.
 Ask to be a friend and WHY..don’t just
send a friend request.
 Personal messages get you a friend a
lot more often and show you “get” the
etiquette.

41. Be A Hero-Not A Zero
 Basic Netiquette of using Facebook and
other other social networks

48. 10 Basic Rules:
1. Be helpful
2. Be positive
3. Spread referrals with ease and grace
4. Share housing news with those that want it
5. Don’t engage in gossip or negativity online
6. Write as if EVERYTHING you post is public
7. Don’t tag unflattering pictures of your friends
8. Use social media for social good
9. Be professional--ALWAYS
10. Use correct grammar and spelling

49. The Case for
FB Business Pages
 Business pages help you keep your
professional life separate from your private
life
 ANYONE can like your business page,
whereas only your friends can see your wall.
 An avenue to show area expertise,
helpfulness and value

50. TYPE IN: “CREATE NEW BUSINESS PAGE”

61. Remember: The ROI is
relationships
 What you are investing
in and selling is
relationships with other
people.

62. Mahalo!
 Email: Julie@Ziemelis.com
 About me: Google-Julie Ziemelis
 Check out marketing tips at
Facebook.com/RealtorTips4NewMedia