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Mini Transat 2017
Sponsorship proposal
Julien Mizrachi
Summary of the project
– This	document	presents	the	opportunity	to	sponsor	my	project	to	participate	to	the	Mini	Transat	2017
– The	Mini	Transat	is	a	very	exciting	offshore	sailing	race	across	the	Atlantic	ocean,	in	solo,	without	assistance	on	a	fast	
modern	6.5-meter	boat
– Sponsoring	a	sailing	project	offers	an	extensive	visibility	and	allows	to	associate	your	company	with	the	strong	values	
of	sailing	as	well	as	to	share	an	outstanding	adventure	with	your	employees	and	clients
– The	sponsorship	goes	beyond	the	Mini	Transat	and	would	cover	the	complete	season	2017,	including	trainings	and	
several	races	on	the	Atlantic	coast,	offering	great	visibility	along	the	year	for	the	sponsors
– For	a	complete	budget	of	60,000€	for	the	season	the	boat	would	be	designed	with	your	company’s	colours	and	name	
as	you	would	be	the	official	sponsor.	Smaller	contributions	would	also	allow	great	visibility	on-shore	and	off-shore,	on-
line	and	off-line,	across	the	various	events.
– The	media	coverage	has	been	impressive	for	the	past	editions	and	the	plan	for	next	season	will	offer	wide	coverage	
once	again
– In	addition,	sponsoring	could	allow	your	company	to	claim	tax	relief	in	France	and	in	the	UK
2
Content
Project:	objective	Mini	Transat	2017
The	skipper
The	boat
Benefits	for	your	company
Programme	and	events
Budget
Contact
1
2
3
4
5
6
7
3
The Mini Transat is a unique and exciting adventure
across the Atlantic Ocean
LA	ROCHELLE
MARTINIQUE
GRAN	CANARIA
1ST LEG
OCTOBER	2017
1,350	NAUTICAL	MILES
7	TO	10	DAYS
2ND LEG
NOVEMBER	2017
2,700	NAUTICAL	MILES
15	TO	25	DAYS
RACE	IN	
SOLO
BOAT	OF	
6.5m
84
COMPETITORS
NO	
ASSISTANCE
15	
NATIONALITIES
4,050	
NAUTICAL	
MILES
7,500+	KM
EVERY	
2	YEARS
4
The skipper
Julien is both animated by a strong competition spirit and the
will to share his adventures with all the partners
accompanying his ambitious projects.
Julien is 33 years old, he’s French and has been living in
France, United Kingdom, Singapore and Brazil.
Passionate about sailing, he has been a sailing instructor in
France since 2009 during his spare time and is now making
the leap to this new adventure racing across the Atlantic
Ocean.
He is a rocket scientist having worked many years as an
engineer in the Space industry in France and in French
Guiana. After his MBA at Insead, he worked as a consultant in
management in various European countries.
Julien is father of two children with his Spanish wife.
”I’ve been dreaming about this transatlantic race in solo for
many years and I now want to take all of you onboard with
me to share this adventure”
5
A small boat to share great stories
6.5m
3m
12	m
INSIDE	THE	
BOAT	2m3
WEIGHT	
900	KG
MAX	4	HOURS	OF	
SLEEP	PER	DAY
SMALLEST	
OFFSHORE	
RACING	BOAT
ROOTS	OF	
SAILING
ONLY	GPS	+	
PAPER	MAPS
NO	EXTERNAL	
ASSISTANCE
HEIGHT	
12M
SPEED	
UP	TO
20	KNOTS
6
The extensive media coverage provides significant
visibility for the partners across various channels
800
Accredited
journalists
300	
Foreign	
journalists
Press	
releases
4,400 Photos	
available	to	
press	and	
public
68
2,600
Related	
articles
66
Videos	
posted	online
+330k
Views	online
+15k
Fans	on	
facebook
+13m
Pages	viewed	on	
dedicated	website
3.5m
People	reached	
through
facebook
page
Mini	Transat	
2015	
communication	
track	record
2017	
COMMUNICATION	
PLAN
Name	&	logo	on	clothes
Always	worn	when	sailing	and	more
Visuals	on	boat
The	boat	will	be	visible	in	numerous	
places	during	the	year	as	regattas	
occur	in	a	wide	range	of	locations	
offering	original	advertising	support
Flags	in	port
Visibility	in	the	race	village.	
Participation	in	departure	and	
arrival	festivities.
Project	follow-up
Project	website	and	Facebook	
page	with	frequent	updates,	
articles,	pictures	&	videos
Mini	Transat	website	
Profiles,	articles,	videos	and	pictures	
on	the	Mini	Transat	website	and	
Facebook	page
7
Associate	your	company	image	with	the	strong	
values	of	sailing:	COMMITMENT,	RESPECT,	
ADVENTURE,	PREPARATION,	EXPERIENCE,	
PASSION,	ENVIRONMENT
Gain	a	bank	of	image	allowing	you	to	advertise	
your	company	and	communicate	in	an	original	way
Be	part	of	a	unique	and	exciting	adventure	and	
share	it	with	your	employees	and	clients	
Organise	internal	events	with	collaborators	and	
external	events	with	clients
Benefit	from	tax	relief	in	France	and	in	the	UK
Follow	the	race	on	line	via	a	live	tracking	
available	on	internet	and	mobile	phone	app
Sailing sponsorship will also bring you many internal
benefits
8
Qualification for the Mini Transat is acquired and a rich
programme in 2017 will offer great visibility for the partners
March	‘16
Boat	purchased	and	
prepared	for	season	2016	 Lorient	BSM:	race	in	
double,	150	nm
April	‘16
Pornichet Select:	first	
race	in	solo!,	300	nm
April	‘16
Mini	en Mai:	race	in	
solo,	500	nm
May	‘16
Trophée	MAP:	race	in	
solo,	220	nm
June	‘16
Qualification	off-race	
validated:	loop	of	1,000	nm	
in	solo	with	no	stop	and	no	
assistance	between	Ireland	
and	La	Rochelle	(France)
13th - 20th Aug	‘16
Chrono	6.50:	race	
in	solo,	100	nm
September	‘16
Trainings in	La	
Rochelle
October	’16	to	April	‘17
Mini	en Mai:	race	in	
solo,	500	nm
May		‘17
Oct	- Nov	‘17
Lorient	BSM:	race	in	
double,	150	nm
April	‘17
Mini	Fastnet:	race	in	
double,	600	nm
June	‘17June	‘17
Trophée MAP:	race	in	
solo,	220	nm
Transgascogne:	race	
in	solo,	580	nm
July	‘17
2017
2016
9
In order to complete this adventure in the best
conditions, a budget of 60,000 € is required
Type	of	expense Cost
Mooring 2,000 €
Trainings 2,000	€
Preparation	of	the	boat 7,000	€
New	sails 14,000	€
Inscription fees 4,000	€
Logistics	boat 6,000	€
Logistics	skipper 6,000	€
Sailing clothes 3,000 €
Insurance 3,000	€
Equipment,	safety and	food	for	Transat 5,000	€
Boat	amortisation 8,000	€
Total 60,000	€
10
You will gain visibility according to the level of your
engagement in the project
(1) Cost	of	printing/painting	to	be	added	to	company’s	contribution
Official	partner
60,000	€	(1)
• Boat	and	sails	designed	
with	your	company’s	
colours	and	name
• Boat	official	name	for	
races	and	all	
communications
• Company’s	name	and	
logo	on	clothes
• Flag	in	port
• Communication	on	
project	website	and	
social	media
• VIP	presence	on	race	
villages
• Conference	and	events	
for	collaborators	and	
clients
• Right	to	images
Principal	partner
>	20,000	€	(1)
• Company’s	logo	on	boat	
and	in	one	sail
• Flag	in	port
• Communication	on	
project	website	and	
social	media
• VIP	presence	on	race	
villages
• Right	to	images
Major	Partner
>	5,000	€	(1)
• Company’s	logo	on	boat
• Company’s	Name	
mentioned	on	project	
website
• Right	to	images
Partner
<	5,000	€	(1)
• Company’s	logo	on	
boom
• Right	to	images
Your	Name
Your	Name
11
Some examples of visuals on the boat
12
Contact
Julien	Mizrachi
Boat: Golborne 832
Email: jmizrachi.minitransat@gmail.com
Phone:	 +44	74	67	59	88	05
Address: 61a	St	Helens	Gardens,
London,	W10	6LL,
United	Kingdom
FOLLOW	US	ON:
www.julienmizrachi.com
www.facebook.com/JulienMizrachi.MiniTransat2017
www.instagram.com/julienmiz
Mini	Transat	website:	www.minitransat.fr
Classe Mini	website:	www.classemini.com
13
Get onboard and live this adventure from inside!
They	have	said	about	sponsoring	sailing	projects:
Olivier	Klein,	CEO,	BRED	Banque Populaire:	“Banque Populaire has	bet	on	sailing	because	the	values	of	this	
sport	convey	the	entrepreneurship	and	adventure	spirit	that	we	want	to	transmit	in	our	communication”
Eric	Romedenne,	President	and	CEO,	La	Compagnie du	Lit:	“Associate	La	Compagnie du	Lit	to	this	human	and	
sports	challenge	appeared	obvious	to	convey	our	strong	values”
David	Giraudeau,	CEO,	La	Mie	Câline:	“ We	are	delighted	to	be	able	to	federate	all	our	collaborators	around	
this	great	adventure”
14

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Mini Transat 2017 Julien Mizrachi

  • 1. Mini Transat 2017 Sponsorship proposal Julien Mizrachi
  • 2. Summary of the project – This document presents the opportunity to sponsor my project to participate to the Mini Transat 2017 – The Mini Transat is a very exciting offshore sailing race across the Atlantic ocean, in solo, without assistance on a fast modern 6.5-meter boat – Sponsoring a sailing project offers an extensive visibility and allows to associate your company with the strong values of sailing as well as to share an outstanding adventure with your employees and clients – The sponsorship goes beyond the Mini Transat and would cover the complete season 2017, including trainings and several races on the Atlantic coast, offering great visibility along the year for the sponsors – For a complete budget of 60,000€ for the season the boat would be designed with your company’s colours and name as you would be the official sponsor. Smaller contributions would also allow great visibility on-shore and off-shore, on- line and off-line, across the various events. – The media coverage has been impressive for the past editions and the plan for next season will offer wide coverage once again – In addition, sponsoring could allow your company to claim tax relief in France and in the UK 2
  • 4. The Mini Transat is a unique and exciting adventure across the Atlantic Ocean LA ROCHELLE MARTINIQUE GRAN CANARIA 1ST LEG OCTOBER 2017 1,350 NAUTICAL MILES 7 TO 10 DAYS 2ND LEG NOVEMBER 2017 2,700 NAUTICAL MILES 15 TO 25 DAYS RACE IN SOLO BOAT OF 6.5m 84 COMPETITORS NO ASSISTANCE 15 NATIONALITIES 4,050 NAUTICAL MILES 7,500+ KM EVERY 2 YEARS 4
  • 5. The skipper Julien is both animated by a strong competition spirit and the will to share his adventures with all the partners accompanying his ambitious projects. Julien is 33 years old, he’s French and has been living in France, United Kingdom, Singapore and Brazil. Passionate about sailing, he has been a sailing instructor in France since 2009 during his spare time and is now making the leap to this new adventure racing across the Atlantic Ocean. He is a rocket scientist having worked many years as an engineer in the Space industry in France and in French Guiana. After his MBA at Insead, he worked as a consultant in management in various European countries. Julien is father of two children with his Spanish wife. ”I’ve been dreaming about this transatlantic race in solo for many years and I now want to take all of you onboard with me to share this adventure” 5
  • 6. A small boat to share great stories 6.5m 3m 12 m INSIDE THE BOAT 2m3 WEIGHT 900 KG MAX 4 HOURS OF SLEEP PER DAY SMALLEST OFFSHORE RACING BOAT ROOTS OF SAILING ONLY GPS + PAPER MAPS NO EXTERNAL ASSISTANCE HEIGHT 12M SPEED UP TO 20 KNOTS 6
  • 7. The extensive media coverage provides significant visibility for the partners across various channels 800 Accredited journalists 300 Foreign journalists Press releases 4,400 Photos available to press and public 68 2,600 Related articles 66 Videos posted online +330k Views online +15k Fans on facebook +13m Pages viewed on dedicated website 3.5m People reached through facebook page Mini Transat 2015 communication track record 2017 COMMUNICATION PLAN Name & logo on clothes Always worn when sailing and more Visuals on boat The boat will be visible in numerous places during the year as regattas occur in a wide range of locations offering original advertising support Flags in port Visibility in the race village. Participation in departure and arrival festivities. Project follow-up Project website and Facebook page with frequent updates, articles, pictures & videos Mini Transat website Profiles, articles, videos and pictures on the Mini Transat website and Facebook page 7
  • 9. Qualification for the Mini Transat is acquired and a rich programme in 2017 will offer great visibility for the partners March ‘16 Boat purchased and prepared for season 2016 Lorient BSM: race in double, 150 nm April ‘16 Pornichet Select: first race in solo!, 300 nm April ‘16 Mini en Mai: race in solo, 500 nm May ‘16 Trophée MAP: race in solo, 220 nm June ‘16 Qualification off-race validated: loop of 1,000 nm in solo with no stop and no assistance between Ireland and La Rochelle (France) 13th - 20th Aug ‘16 Chrono 6.50: race in solo, 100 nm September ‘16 Trainings in La Rochelle October ’16 to April ‘17 Mini en Mai: race in solo, 500 nm May ‘17 Oct - Nov ‘17 Lorient BSM: race in double, 150 nm April ‘17 Mini Fastnet: race in double, 600 nm June ‘17June ‘17 Trophée MAP: race in solo, 220 nm Transgascogne: race in solo, 580 nm July ‘17 2017 2016 9
  • 10. In order to complete this adventure in the best conditions, a budget of 60,000 € is required Type of expense Cost Mooring 2,000 € Trainings 2,000 € Preparation of the boat 7,000 € New sails 14,000 € Inscription fees 4,000 € Logistics boat 6,000 € Logistics skipper 6,000 € Sailing clothes 3,000 € Insurance 3,000 € Equipment, safety and food for Transat 5,000 € Boat amortisation 8,000 € Total 60,000 € 10
  • 11. You will gain visibility according to the level of your engagement in the project (1) Cost of printing/painting to be added to company’s contribution Official partner 60,000 € (1) • Boat and sails designed with your company’s colours and name • Boat official name for races and all communications • Company’s name and logo on clothes • Flag in port • Communication on project website and social media • VIP presence on race villages • Conference and events for collaborators and clients • Right to images Principal partner > 20,000 € (1) • Company’s logo on boat and in one sail • Flag in port • Communication on project website and social media • VIP presence on race villages • Right to images Major Partner > 5,000 € (1) • Company’s logo on boat • Company’s Name mentioned on project website • Right to images Partner < 5,000 € (1) • Company’s logo on boom • Right to images Your Name Your Name 11
  • 12. Some examples of visuals on the boat 12
  • 13. Contact Julien Mizrachi Boat: Golborne 832 Email: jmizrachi.minitransat@gmail.com Phone: +44 74 67 59 88 05 Address: 61a St Helens Gardens, London, W10 6LL, United Kingdom FOLLOW US ON: www.julienmizrachi.com www.facebook.com/JulienMizrachi.MiniTransat2017 www.instagram.com/julienmiz Mini Transat website: www.minitransat.fr Classe Mini website: www.classemini.com 13
  • 14. Get onboard and live this adventure from inside! They have said about sponsoring sailing projects: Olivier Klein, CEO, BRED Banque Populaire: “Banque Populaire has bet on sailing because the values of this sport convey the entrepreneurship and adventure spirit that we want to transmit in our communication” Eric Romedenne, President and CEO, La Compagnie du Lit: “Associate La Compagnie du Lit to this human and sports challenge appeared obvious to convey our strong values” David Giraudeau, CEO, La Mie Câline: “ We are delighted to be able to federate all our collaborators around this great adventure” 14