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180 Fusion - SEO capabilities

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180 Fusion - SEO capabilities

  1. 1. ROI DRIVEN SEO SEARCH ENGINE OPTIMIZATION Our Method to the Madness 180fusion.com
  2. 2. Our Awards & Accomplishments Scott Cohen, CEO and Co-Founder of 180Fusion fostered partnerships with groups like Google, Georgetown University and USC. He knew that their brand recognition and status as thought leaders and industry scions would allow his startup to grow much quicker and more effectively. In under 5 years, Cohen took a basement startup and turned it into one of the fastest growing marketing firms in America. Forbes.com
  3. 3. With over 200 known ranking factors, it is safe to say that SEO can be pretty complicated. Google is looking to rank the most relevant and authoritative sites at the top of their search engines. We take into account these factors in putting together your SEO strategy. 20.94% Domain-Level, Link Authority Features (e.g., quantity of links to the domain, trust/quality of links to the domain, domain-level PageRank, etc.) 19.15% Page-Level Link Features (e.g., PageRank, TrustRank, quantity of link links, anchor text distribution, quality of link sources, etc.) 14.94% Page-Level KW & Content Features (e.g., TF*IDF, topic-modeling scores on content, content quantity/relevance etc.) 9.8% Page-Level, Keyword-Agnostic Features (e.g., content length, readability, uniqueness, load speed, etc.) 8.59% Domain-Level Brand Features (e.g., offline usage of brand/domain name, mentions of brand/domain in news/media/press, entity association, etc.) 8.06% User, Usage, & Traffic/ Query Data (e.g., traffic/usage signals from browsers/toolbars/clickstream, quantity/ diversity/CTR of queries, etc.) 7.24% Social Metrics (e.g., quantity/quality of tweeted links, Facebook shares, Google +1s, etc.) 6.98% Domain level Keyword Usage (e.g., exact-match keyword domains, partial-keyword matches, etc.) 5.21% Domain-Level, Keyword-Agnostic Features (e.g., domain name length, TLD extension, domain HTTP response time, etc.) Source: Ranking Factors
  4. 4. Here are some of the Onsite and Offsite elements that we pay attention to:
  5. 5. Keyword Research: Before we begin providing on-page recommendations and building backlinks, we identify which keywords align with your marketing goals and budget. When doing keyword research, we take the following into consideration:  The difficulty to rank for that keyword  The keyword’s monthly search volume  Your current rank for that keyword  Your monthly budget
  6. 6. SOLARIE S On Page Factors Ensuring your website is using best practices while being optimized is critical to ranking well within the search engines. Depending on the type of SEO campaign and the complexity of your website, we’ll provide different on-site recommendations. Some of the items we review and provide recommendations include: Relevance & User Experience • Page Speed • Proper usage of robots.txt and sitemap.xml • Page titles and descriptions • High quality and relevant on- page content • Identifying and replacing internal duplicate content • Identifying and fixing broken links • Optimized internal linking structure • Site architecture and navigation • Conversion Rate Optimization
  7. 7. On Page Checklist Landing Page Address Targeted keyword(s) found in URL URL is SEO-friendly (no crazy string of characters) URL use dashes, not underscores URL is not blocked by robots and is found on sitemap(s) Meta Data Title tag begins with target keyword(s) Description tag has less than 155 characters Title tag is unique and not repeated on site Description tag is unique and not repeated on site Title tag is less than 70 characters Description tag includes target keyword(s) Content H1 tag uses targeted keyword(s) All images have SEO-friendly file names Target keyword(s) found in copy 2-3 times All images have alt tags Text is broken up and not only in large paragraphs One image uses target keyword(s) in file name Target keyword(s) are bolded, italicized, or underlined One images use target keyword(s) in alt tag
  8. 8. Off Page Factors: Authority Quality link building in conjunction with on-page optimizations creates a solid SEO campaign. Quality over Quantity: Looking to the future, quality link building is critical, whereas the volume of links being built is no longer a contributor to success. Link Type Diversification: Diversifying your linkscape with different types of links helps keep your link profile natural and keeps you off Google’s radar. Anchor Text: When building links, we primarily focus on building branded anchor text (hyper-links) versus only targeting your keywords. This appears more natural and will provide better performance long-term. This will also avoid any algorithm updates! Velocity: Ensuring your links are being built gradually instead of all at once every month is best practice. Building them all at once will create unnatural spikes and will raise red flags for Google.
  9. 9. 10 Different Types of Links The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon. • Authority Links • Radio / TV / Newspaper • Infographics • Link Directories • RSS Feeds • Classified Ads • Social Bookmarks • Reciprocal Links • Competitor Links • Video Distribution • Content Marketing • Social Media • Press Release • Blog Links
  10. 10. What makes our links better? • Publisher Quality E.g., Mashable, BusinessInsider.com, Huffingtonpost.com, NationalGeographics.com, Echnoratil.com, and many more • Content Quality Our team of writers is hand-selected and rigorously vetted for quality of writing and expertise on a broad range of topical expertise, we pride ourselves on our ability to compose content that’s interesting, share- worthy and highly relevant to your client’s industry • In-content Links Most link building companies get you links in the author bios. Not us. We get real, contextual, relevant, in-content links that provide long-lasting value Quality Metrics • Domain authority Based on Moz’s domain authority metric • Relevance We align our publishers with your offering to achieve topical relevance • Social Engagement We work with publishers that share and tweet our content • Freshness We work with publishers that publish content regularly • Uniqueness All our content is 100% unique, developed and written by our team of writers specifically for you
  11. 11. Offsite Process 1 Identify Publisher 2 Brainstorm Topics 3 Pitch to publish 4 Settle with publisher 5 We write the article 6 We insert your link 7 We deliver the article 8 Editorial review 9 Links are live!
  12. 12. Though many businesses dismiss Google Plus because they do not acquire clients directly, we see from experience that having a presence here plays a pivotal roll for your position in organic search Joining circles, adding viral content and become the thought leader in your industry and the search engines will reward you.
  13. 13. 100% White Hat Tactics to avoid any algorithm updates Some of the biggest changes in the SEO industry over the last 4 years have been Google’s improved ability to detect spammy and manipulative methods to boost rankings. Our SEO Tactics are 100% White hat and our clients rankings improve as Google get smarter. A Few of these well known algorithm updates are Panda (Onsite), Penguin (Offsite), Pigeon (Local), Hummingbird (Content).
  14. 14. Competitive Analysis In order to beat your competitors you must be doing better work for both onsite and offsite factors. Several Factors we look at include: • Domain Authority • Link Velocity • Anchor Text • Onsite Factors
  15. 15. In order to fully assess your ongoing search engine optimization strategy we will analyze, manage and report from both Google Analytics and Search Console (formerly known as Webmaster tools) Analytics About visitors to the site How many visits to the site? How are people finding the site? What content is popular? What are people doing on the site? Search Console (Webmaster Tools) About how search engines see your site Are all the pages being crawled? What searches are leading people to the site? Are there any broken links or other errors? Is the site configured correctly for search engines?
  16. 16. For reporting, we have a Client Center platform that allows our clients to log in and check their ranking reports in real time, which outline starting ranking at the beginning of the engagement, ranking during last reporting period, and current ranking. For reporting, we have a Client Center platform that allows our clients to log in and check their ranking reports in real time, which outline starting ranking at the beginning of the engagement, ranking during last reporting period, and current ranking.
  17. 17. 125 100 75 50 25 T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12 SEO Return on Investment Predicted Results of Search Engine Optimization for your Company Time of Engagement Quantity Quality 150 175 Sales Leads Traffic Lead Quality PPC Cost
  18. 18. Real Results!!
  19. 19. Okay, It kind of is… SEO IS NOT ROCKET SCIENCE
  20. 20. Jump in! Best ROI 180fusion’s SEO Services Yield Long Term Results Higher Organic Traffic High Levels of Trust by Searchers Higher Conversions More Leads and Revenue 24/7/365 Visibility
  21. 21. Contact Us Los Angeles Office 1-877-321-4180 Contact Page Mail Contact sales@180fusion.com Web Site www.180fusion.com

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