PERSONAL BRAND EXPLORATION
Justin Miller
Project & Portfolio I: Week 1
MONTH DAY, YEAR

Hello! I’m Jus-n! As far back as I can remember, I
have always wanted to work in the music industry. I
have a specific passion for helping people express
themselves and pursue their dreams through
music, within my overall passion for music in itself.
I have been wri-ng lyrics since I was 9 years old
and started the process of self-teaching myself
piano when I turned 15. Being successful in the
music industry is one of my biggest goals in life,
and I can’t wait to prove my worth to a company
that aligns with my visions and my goals!
IDENTITY

PROFESSION
Potential Job Titles:
• Music Therapist
• Audio Engineer
• Junior A&R Manager
Creator Archetype - When I have a
vision in my head, I stop at nothing
to manifest that vision into
something tangible that reflects my
passion of creating.
A Creative Mind for the Hip Hop Music Industry

• DEMOGRAPHICS: 60%
Female, 28-55 years old,
mostly white and black, and
mostly located on the western
coast of the United States.
• PSYCHOGRAPHICS:
Excelling in their field,
enjoyment in learning new
information, love meeting and
working with new people
• IDEAL AUDIENCE MEMBERS:
Erika E. Olsen - Marketing Manager at
WEA (Warner) owned media
Derrell Francis - Creative Strategist at
Warner Music Group
Michelle Delgado - VP of production at
UPROXX
Recruiters & Hiring Managers at Warner Bros & Live Nation
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2022)
• Obtain an entry-level A&R position at Warner Music
Group.
‣ Find at least 1 new artist for the label, that the
label agrees is a great fit, by January 2023
Mid Term: (2027)
• Have a successful A&R position within high up in the
company of Warner Music Group
‣ Successfully find 10 artists that fit into the
vision of the label I am working for.
Long Term: (2035)
• Successfully Establish my own Record Label.
‣ Have my own independent record label with at
least 3 well known artists that I helped to push.

SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Sales and Marketing 50%
Adobe Programs 55%
Active Listening 90%
Persuasion 60%
SOFT
HARD
Microsoft Programs 53%
CRM Software 10%
Public Speaking 65%
Problem Sensitivity 98%
SOFT
HARD

I will help anybody searching for
inspiration through music, find that
inspiration by finding their next favorite
artist to be inspired by.
PROMISE

CREDENTIALS
Work Experience:
• Leadership role managing operations and
other employees at The Fresh Market
Education:
• Associates Degree in Music Business , Full Sail University (Exp. 2021)
Volunteer Work:
• Showcased digital audio workstation
(Logic X) for youth during summer camp,
while showing them how to write and
record a small music piece

COMPETITION
Daniel Ford
Industry Experience:
• Music Intern at Lionsgate, Music
Supervisor at Extreme Music
Education:
• Graduate Of Full Sail University
Leadership Experience:
• Music Supervisor at Extreme Music
Skills and Proficiencies:
• Music Industry - 24 endorsements
• Music - 21 endorsements
• Customer Service - 16 endorsements
Justin Miller
Overall Online Presence:
• He has 500+ connections, banner not yet customized,
professional headshot, no custom URL
• Grade: Average 50/100
Industry Experience:
• No Experience, Still a student
Education:
• Full Sail University Student in Music Business
Leadership Experience:
• Manager at The Fresh Market for 2 years
• Route Manager for CDS sales
Skills and Proficiencies:
• Musically Inclined
• Experience teaching music related business
Overall Online Presence:
• No connections, no headshot, banner not yet
customized, no custom URL
• Poor 10/100

COMPETITION
Johnny Crespo
Noteworthy Experience:
• Volunteer work done at NFL Pro Bowl 2019 including
customer service, course monitoring, and attendee
engagement
• Volunteer work with Propeller raising money through a
concert.
Justin Miller
Industry Experience:
• No industry experience
Education:
• Graduate of Full Sail University
Skills and Proficiencies:
• Public Speaking 0 Endorsements
• Live Events - 0 endorsements
• Microsoft Office - 0 endorsements (Skill Assessment
Badge)
Overall Online Presence:
• 365 connections, has custom banner, does not have
professional headshot , profile is fairly detailed, does
have custom URL
• Grade - Below Average, 35/100
Industry Experience:
• No Experience, Still a student
Education:
• Full Sail University Student in Music Business
Leadership Experience:
• Manager at The Fresh Market for 2 years
• Route Manager for CDS sales
Skills and Proficiencies:
• Musically Inclined
• Experience teaching music related business
Overall Online Presence:
• H No connections, no headshot, banner not yet
customized, no custom URL
• Poor 10/100

BRAND POSITION
I may have gotten my nickname from being self-
taught on the piano, but piano keys are not the
only keys I have learned in life. I truly believe that
with my creativity, ideas, and will to execute on all
my dreams, I will be able to “unlock” any door that
I, or my future employer, hope to open.
JUSTIN “KEYS” MILLER

NETWORKING &
MARKETING
Industry Events & Organizations
• Music Marketing Summit
‣ June 16, 2021 | Online Event
• Music Industry Meet & Greet
‣ June 24, 2021 | Online Event
• Contemporary Art and Science Theory Conference
‣ December 9-10, 2021 | New York
Digital Marketing
• Primary Content: I will likely create and publish content that
helps to educate other people aspiring to be in the position
that I hope to be in.
• Primary Tools: I would use twitter, as I believe it is the best
network for getting in touch with people.
• Website: Yes, I hope to grow my portfolio online to reflect my
goals, passions, and aspirations.

PROFESSIONAL DEVELOPMENT
Mentor
• I would like to establish a connection with a mentor who
has been in the music industry (specifically rap) for 20+
years and has worked with multiple labels and artists,
by June 2023
Formal Education
• Complete Associates degree in Science of Music
Business by expected graduation date in 2022
Technical Skills
• Complete online courses for CRM through
coursera.com Jan. 2022
• Complete online courses to obtain better knowledge of
how to use all the Microsoft Office programs through
lynda.com Feb. 2022
• Complete courses on how to improve on my Adobe
Programs use on coursera.com Dec. 2021
Soft Skills
• Complete courses on how to improve on my Public
Speaking through coursera.com Dec. 2021
• Complete Seth Godin’s course “Presenting to
Persuade” on udemy.com, in order to increase my
persuasion skills through conversation.

Justin Miller
You know how there is so many up and
coming artists nowadays? As admirable as it is
that so many people are creating music, I will
eliminate any saturation when choosing a new artist to represent a
company. I will go through and find the artists that will not only relate to so
many people, but I’ll find the artists that will also help to inspire and draw
dedicated fans that will buy every piece of merchandise, every ticket, and
every album.
“

REFERENCES
Job Listings in New York for Music Therapists at My Next Move.
(n.d.). https://www.mynextmove.org/profile/ext/jobs/
29-1129.02?t=a&s=NY&g=Go&ps=NLX.Â
Job Listings in California for Agents & Business Managers of Artists,
Performers, & Athletes at My Next Move. (n.d.). https://
www.mynextmove.org/profile/ext/jobs/13-1011.00?
t=a&s=CA&g=Go&ps=NLX.Â
Job Listings in New York for Sound Engineering Technicians at My
Next Move. (n.d.). https://www.mynextmove.org/profile/ext/
jobs/27-4014.00?t=a&s=NY&g=Go&ps=NLX.Â
Summary Report for: 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/13-1011.00.Â
Ford, D. (n.d.). Daniel Ford LinkedIN. LinkedIn. Retrieved June 6,
2021, from https://www.linkedin.com/in/daniel-
ford-38427451/
Crespo, J. (n.d.). Johnny Crespo LinkedIN. LinkedIn. Retrieved
June 6, 2021, from https://www.linkedin.com/in/johnny-
crespo-mb/Online
Music Conference Events. (n.d.). Eventbrite. Retrieved June 6, 2021,
from https://www.eventbrite.com/d/online/music--
conferences/?page=2Music
Conferences in 2021. (n.d.). Waset.Org. Retrieved June 6, 2021, from
https://waset.org/music-conferences-in-2021
Godin, S. (n.d.). Seth Godin on Presenting to Persuade. Udemy.
Retrieved June 6, 2021, from https://www.udemy.com/course/
seth-godin-on-powerful-presentations/