1. PERSONAL BRAND EXPLORATION
Justin Russell
Project & Portfolio I: Week 3
September 22nd 2019

2. I am a person of many things and talent has
been one that exudes the most from me. Every
since I was younger I was a very helpful and
creative kid. From making forts to making and
creating games and putting together things for
family and friends. I have always been that type
of helpful person.I started working on my
Marketing skills when I started FullSail over a
year ago.With those skills and that passions a
kid I started launching my Branding Business
that helps people with small business and
people with brands that want to make a impact
in social media and clientele .
IDENTITY

3. PROFESSION
Potential Job Titles:
• Public Relations Specialists
• Search Marketing Strategists
• Marketing Managers
Guy Next Door Archetype - Having
that personable attitude and
bonding trust with clients to
successfully make them feel
confident and comfortable with the
decisions and ideas we come up
with.
Branding Consultant For a Marketing Firm

4. • DEMOGRAPHICS: 50% Female
50% Men, 21-45 years old, college
educated. Business minded
individuals.
• PSYCHOGRAPHICS: creativity
outside the box, along with
collaborating and enjoy the arts
and entertainment aspect along
with can do boss attitude .
• IDEAL AUDIENCE MEMBERS:
Nima Nasseri Manager at
RocNation, Executive at
RocNation
Celebrities, Athletes, Small start up Business Owners, and
Established businesses
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020-2021)
• Land an entry-level marketing position at a marketing firm.
‣ Connect with, and network with different companies in
the area or even Los Angeles, CA, connect preferred
through LinkedIn
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed at young
talent.
‣ Expand the audience from social media and traditional
promotion to bring back value to the clients and
audience by Mid year 2025.
Long Term: (2040)
• Establish a Lucrative Marketing Firm that establishes and
rebrand entertainment in media and social platforms.
‣ I will like to be on of the biggest global marketing firms in
the world if not the country.
‣ Have over millions of dollars in investments and clients
at close to or over 75% over marketing margins

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Base User Interface 40%
Adobe Creative Suite 50%
Web creation editing software 70%
Web Platform software 60%
SOFTHARD
Time Management 20%
Social Perceptiveness 30%
Coordination 80%
Speaking 90%
SOFTHARD

7. I want to be able to not only market
people ,but help rebrand a generation of
creative minds. I want to be able to hit
people where their minds won’t take them
and solve their creative side.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 plus years Customer Service industry
• 1 year running online Marketing Business
• 2 years Creative Director for online
Youtube web-series
Education:
• Bachelors in Business Entertainment at
Full Sail University 2018-Current
Awards:
• 2nd place in “Dallas Young Entrepreneurs

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Justin Russell
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 1 year of Online Marketing Business
• 2 years as a Creative Director for
YouTube web show
Education:
• Current student enrolled in Business Entertainment ,
B.S. at Full Sail University
Leadership Experience:
• Head Lead for Young Entrepreneurs of Dallas
Skills and Proficiencies:
• Social Media Marketing - 4 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 10 endorsements
Overall Online Presence:
• Not a lot of connections. banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 10 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year of Online Marketing Business
• 2 years as a Creative Director for
YouTube web show
Education:
• Current student enrolled in Business Entertainment ,
B.S. at Full Sail University
Leadership Experience:
• Head Lead for Young Entrepreneurs of Dallas
Skills and Proficiencies:
• Social Media Marketing - 4 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 10 endorsements
Overall Online Presence:
• Not a lot of connections. banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 10 out of 100

11. BRAND POSITION
Loyal, personable, honest, take charge
attitude. I would bring a common ground to
what people want and what society needs.
JUSTIN “JT” RUSSELL
I shorten my name for
purposes of minimalist and
getting myself out there it came
from people calling me JT like
Justin Timberlake

12. NETWORKING &
MARKETING
Industry Events & Organizations
• State of Search Digital Marketing Conference - 2019 Nov 4-5
• Direct Selling Edge Conference for Networking - 2019 Oct 17
• Franchise Expo Dallas - 2019 Nov 8-9
Digital Marketing
• Primary Content: est fully my Marketing Firm via website and
social media.
• Primary Tools: FB and Instagram - promote my business
through graphics and videos showcasing my talent and what I
can do for clients.
• Website: Full Sail digital portfolio site to showcase school
work; use my own website to show off as well

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a mentor to help shape and grow me into a
business that will best suite my life and future clients.
Formal Education
• Current Business Entertainment B.S. Full Sail
University
Technical Skills
• Web page creation through Wix site, GoDaddy domains
• Video creation and editing through Adobe, and Apple
final Cut pro
Soft Skills
• Coordination with adjusting actions within others and
their ideas.
• Speaking to others to convey and get ideals and also
branch out to sell their one views on their products.

14. Justin Russell
You know how most companies tend to know what
people want just by data and analysis. Well I can tell you this not
only can be personable ,but I can be that person that Guy Next Door that
will get clients to feel protected, trusted and want to achieve I can bring that
to the table and in the industry.
“

15. REFERENCES
Yormark, Michael. (2019). Michael R. Yormark LinkedIn Profile.
Retrieved September, 2019, from https://www.linkedin.com/in/
myormark/
Reardon, Patrick (2019). Patrick Reardon LinkedIn Profile.
Retrieved September, 2019, from https://www.linkedin.com/in/
patrick-reardon-bb356992/
ONETOnLine.org. (2019). Summary Report for: 27-3031.00-
Public Relations Specialists . Retrieved September, 2019, from
https://www.onetonline.org/link/summary/27-3031.00
ROC. (2019). Roc Nation on Glassdoor. Retrieved September,
2019, from https://www.glassdoor.com/Salary/Roc-Nation-Los-
Angeles-Salaries-EI_IE659182.0,10_IL.11,22_IM508.htm