1.
Getting Ready for #GivingTuesday

2.
THE ONLINE GIVING DAY
A multi-generational celebration of
philanthropy for your organization or
institution

3.
GIVING DAYS BOOST THE
ANNUAL FUND
 The AF’s biggest day of the
year
 Huge new donor acquisition
(with ambassadors)
 Your fundraising message
amplified

4.
GIVING DAYS GRAB MILLENIALS
• 55% of Millennials prefer Social to Learn about Nonprofits1
• A dynamic web presence has been cited as a top reason why young
adults support a nonprofit 2
1 & 2 – Millennial Impact Report

5.
GIVING DAYS GRAB MAJOR
DONORS
Major Donor Contributions out of
the $3.72M raised during UC
Santa Barbara’s 2016 Giving Day
$3.5M
$100,00
0
Single, unexpected
online gift made during
Florida State Giving
Day
12
12 new donor Gifts
>$1K from a major
donor’s page on World
Vision’s crowdfunding
page

6.
t
WHY…

7.
#GIVINGTUESDAY IS A MOVEMENT
Dollars raised in 2016
$168M
98
Countries had
nonprofits participate in
2016
1.56M
Gifts given in 2016

8.
#GIVINGTUESDAY
Building a #GivingTuesday that gets noticed and raises serious money

9.
Online
Ambassadors

10.
ONLINE AMBASSADORS
ARE THE INFLUENCERS
 Peer to peer is most trusted1
 Ambassadors + Giving Days =
New donors2
 Game changer for those under 403
1 2013 Nielsen
2 BentzWhaleyFlessnerGiving DayStudy
3 MillennialImpactReport
10

11.
ONLINE AMBASSADORS
ARE THE FUNDRAISERS
200 ambassadors = $25,000 (on average)1
1 ScaleFundergivingday data

12.
GROUNDWORK’S
4-STEP APPROACH TO
BUILDING AMBASSADOR
PROGRAMS
 Identification
 Engagement
 Deployment
 Stewardship
12

13.
IDENTIFICATION
13

14.
ENGAGEMENT
14

15.
DEPLOYMENT
15

16.
STEWARDSHIP
16

17.
Technology

18.
FACEBOOK CHANGES
THE GAME
1.6 billion users worldwide
and more than half of America
active on a near daily basis…
…no community – real or
virtual – carries the reach of
Facebook.
18

19.
FACEBOOK +
GIVINGTUESDAY
 $6.79 million raised in 2016
 $1 million in matching
grants available
19

20.
20

21.
21

22.
GOOD TECH IS A MUST
22

23.
GOOD TECH IS A MUST
Poor technology during a giving
day is like…
…the food at Fyre Festival
23

24.
CONTENT STRATEGY

25.
VIDEO IS KING
57% of everyone who watches a
nonprofit’s video…
…goes on to give to that nonprofit.1
251 2013 Google study

26.
VIDEO IS EASY
And it doesn’t have to
look great…
…use whatever tools and
resources you have to
create video

27.
SHORT, SNAPPY,
AND SHAREABLE
27

28.
MULTI-CHANNEL
DEPLOYMENT
 Social media
 Email
 Ambassadors
28

29.
DIGITAL
ADVERTISING
 FacebookAds outperform other
online advertising
 Retargeting is a useful tool to lock
up fence sitters
29

30.
t
#GIVINGTUESDAY TO DO…
 Build your ambassador program
 Use smart technology
 Create great content
 Ensure the right audience sees it

31.
t
GROUNDWORK CAN HELP…
Email us about…
 #GivingTuesday packages
 Digital fundraising manager
 Digital major gift officer
… at info@groundworkdigital.com

32.
Getting Ready for #GivingTuesday
INFO@GroundworkDigital.com