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India Online Landscape 2010 Snapshot

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India Online Landscape 2010 Online Indians and their Net Usage Behavior and Preferences
Report Details
[object Object],[object Object],[object Object],Study Overview
[object Object],[object Object],[object Object],[object Object],[object Object],Methodology Overview * For a detailed understanding of the methodology of the study please refer to the ‘Methodology’ section of the dataset
Topline Findings
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pond not growing, but ‘fishier’ * Regular internet users = use internet ‘at least once a month’, Occasional internet users = who have ‘used the internet in last one year’
[object Object],[object Object],[object Object],[object Object],Mobile access adding ‘depth’
[object Object],[object Object],[object Object],[object Object],[object Object],Need to ‘cast’ the net wider
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ Catching big’ in the small pond
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet ‘intrinsic’ to their lifestyle
[object Object],[object Object],[object Object],[object Object],Window shoppers give way to ‘serious’ ones
Popular Online Activities – Top 10 Online Activity % Internet Users Undertaking Emailing 94% Download Music 72% Instant Messaging/Chatting 56% Job Search 56% PC to Mobile SMS 55% Social Networking 54% Info Search Engine 52% Watch Videos 50% Screensavers/Wallpapers 50% Online Communities 50% Average number of online activities undertaken per person - 17
Most Used Websites – Overall Level Top 10 * On preferred usage basis (i.e., the site they use the most among all the sites they use) Website % Use it the Most Google 46% Yahoo 11% Gmail 9% Orkut 6% Rediff 4% Facebook 2.4% Moneycontrol 1% Youtube 1% Blogspot 0.8% 160by2 0.7%
Most Used Websites – By Verticals Vertical Top Website % Use Most Emailing Gmail 62% Emailing from Mobile Gmail/Google 64% Instant Messaging Gtalk/Gmail 41% Job Search Naukri 48% Online News Yahoo 23% Info Search – English Google 79% Online Travel Buy IRCTC 51% Online Games Zapak 26% Online Buying (Non-Travel) Ebay 32% Real Estate Google 24% Business & Financial News Google 26% Online Share Trading Sharekhan 18% PC to PC Net Telephony Google/Gtalk 54% PC to Telephone Net Telephony Yahoo 21% PC to Mobile Messaging (sms) Way2sms 45% Net banking Onlinesbi 29%
Most Used Websites – By Verticals Vertical Top Website % Use Most Matrimony Bharatmatrimony 38% Friendship/Dating Orkut 46% Share Pictures Orkut 37% Social Networking Orkut 53% Professional Networking Orkut 35% Video Sharing Youtube 36% Non-cricket Sports Yahoo 29% Cricket content Cricinfo 42% Cinema content Google 20% Watch Videos Youtube 76% Financial Info & Quotes Moneycontrol 18% Buy/Rent Movie CD Ebay 23% Mobile content Google 18% Book Cinema Tickets Bookmyshow 33% Download Movies Torrentz 30% Download Music Songspk 27%
Most Used Websites – By Verticals Vertical Top Website % Use Most Listen/stream Music Songspk 14% Share/Upload Music Youtube 22% Health & Lifestyle Content Google 38% Online Education and Learning Google 40% Astrology Astrology 22% Screensavers/Wallpapers Google 45% E-greetings 123greetings 48% Join Online Community Orkut 52% Follow Tweets Twitter 72% Search Locations/Maps Google 87% Search for Higher Education Info Google 53% Online Tutorials Google 40% Search/Buy Books Google 56%
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India Online Landscape 2010 Snapshot

  • 1. India Online Landscape 2010 Online Indians and their Net Usage Behavior and Preferences
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  • 12. Popular Online Activities – Top 10 Online Activity % Internet Users Undertaking Emailing 94% Download Music 72% Instant Messaging/Chatting 56% Job Search 56% PC to Mobile SMS 55% Social Networking 54% Info Search Engine 52% Watch Videos 50% Screensavers/Wallpapers 50% Online Communities 50% Average number of online activities undertaken per person - 17
  • 13. Most Used Websites – Overall Level Top 10 * On preferred usage basis (i.e., the site they use the most among all the sites they use) Website % Use it the Most Google 46% Yahoo 11% Gmail 9% Orkut 6% Rediff 4% Facebook 2.4% Moneycontrol 1% Youtube 1% Blogspot 0.8% 160by2 0.7%
  • 14. Most Used Websites – By Verticals Vertical Top Website % Use Most Emailing Gmail 62% Emailing from Mobile Gmail/Google 64% Instant Messaging Gtalk/Gmail 41% Job Search Naukri 48% Online News Yahoo 23% Info Search – English Google 79% Online Travel Buy IRCTC 51% Online Games Zapak 26% Online Buying (Non-Travel) Ebay 32% Real Estate Google 24% Business & Financial News Google 26% Online Share Trading Sharekhan 18% PC to PC Net Telephony Google/Gtalk 54% PC to Telephone Net Telephony Yahoo 21% PC to Mobile Messaging (sms) Way2sms 45% Net banking Onlinesbi 29%
  • 15. Most Used Websites – By Verticals Vertical Top Website % Use Most Matrimony Bharatmatrimony 38% Friendship/Dating Orkut 46% Share Pictures Orkut 37% Social Networking Orkut 53% Professional Networking Orkut 35% Video Sharing Youtube 36% Non-cricket Sports Yahoo 29% Cricket content Cricinfo 42% Cinema content Google 20% Watch Videos Youtube 76% Financial Info & Quotes Moneycontrol 18% Buy/Rent Movie CD Ebay 23% Mobile content Google 18% Book Cinema Tickets Bookmyshow 33% Download Movies Torrentz 30% Download Music Songspk 27%
  • 16. Most Used Websites – By Verticals Vertical Top Website % Use Most Listen/stream Music Songspk 14% Share/Upload Music Youtube 22% Health & Lifestyle Content Google 38% Online Education and Learning Google 40% Astrology Astrology 22% Screensavers/Wallpapers Google 45% E-greetings 123greetings 48% Join Online Community Orkut 52% Follow Tweets Twitter 72% Search Locations/Maps Google 87% Search for Higher Education Info Google 53% Online Tutorials Google 40% Search/Buy Books Google 56%