Best practice we've observed from 4 years helping over 300 foreign brands 
manage China social media content.

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tips for better social
content in China
8

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4 years helping over 300 foreign brands
manage China social media content.

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1. Consistency

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Post consistently.
everydayweekly

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2. Frequency

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3 to 6 posts per day.

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3. Timing

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Best times to post
7am - 10am & 7pm - 9pm

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4. Planning

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Plan 4 to 6 weeks ahead.

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5. Zeitgeist

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30% content related to
trending topics.

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6. Localisation

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vs

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Types of Traveller
• T1 - never been to your destination
• T2 - been, but want to return
• T3 - live in country/considering emigrating
• T4 - intimately familiar

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Powerful way to fine tune
your message.

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7. Collaboration

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Wendy
Overseas
Eric
China

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Wendy
Overseas
Expert knowledge of
the destination or
experience.

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Which bridge is which?

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Eric
China
Expert knowledge of
China market &
best practices.

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Close & regular communication
with local team & partners.

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8. Community

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Work together with related DMOs.

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1. Consistency
2. Frequency
3. Timing
4. Planning
5. Zeitgeist
6. Localisation
7. Collaboration
8. Community

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#1 China social media platform
for overseas DMOs
www.KAWO.com