Value & Impact for Museums

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Paper presented by Simon Tanner at MCN 2014, Dallas. In session named Museums and Big Data: Measuring and Evaluating Trends, 22nd November 2014. Session chaired by Trilce Navarrete.

Leadership & Management

@SimonTanner
VALUE & IMPACT
FOR MUSEUMS
Simon Tanner
Director of Digital Consulting
Department of Digital Humanities, King’s College London
Twitter: @SimonTanner
22/11/2014 16:25 ENC Public Talk 19 February 2013 1

@SimonTanner
www.kdcs.kcl.ac.uk/innovation/us-art.html
Charging Models & Rights Strategy for Images in Museums

@SimonTanner
www.kdcs.kcl.ac.uk/innovation/inspiring.html
Inspiring Research, Inspiring Scholarship

@SimonTanner
www.kdcs.kcl.ac.uk/innovation/impact.html
The Balanced Value Impact Model

@SimonTanner
I love Rijks
We have 125,000 art works
available in high resolution.
Anything you want, you can do with it...
So now we can say “I love Rijks”,
the Rijksmuseum was a very dull, traditional museum and
now we can say proudly “I love Rijks”...
So if you think about impact then maybe love is the
biggest impact. Peter Gorgels
www.youtube.com/watch?v=iW17d-OQsIs

www.kdcs.kcl.ac.uk/innovation/impact.html
@SimonTanner

“the measurable outcomes arising from the existence of a digital
resource that demonstrate a change in the life or life opportunities
of the community”
www.kdcs.kcl.ac.uk/innovation/impact.html
@SimonTanner

@SimonTanner
The Case for Impact
We are more effective and efficient in delivering change and
tangible benefits (Internal Impact);
Our organisation is gaining strategic advantage through the
innovation inherent in this digital activity (Innovation Impact);
We are delivering a strong economic benefit to our community
that demonstrate the worth and value of our endeavours in
clear monetary terms (Economic Impact); and
the community has been changed by the resource in beneficial
ways that can be clearly identified (Social Impact)

@SimonTanner
22/11/2014 16:25 ENC Public Talk 19 February 2013 10

Assigning Values –Welcome Library
@SimonTanner
Perspective Value Driver
Social Utility + Community
Innovation Utility + Community
Internal Education + Inheritance/Bequest
Economic Utility
This demonstrates a strategic emphasis towards measuring active use and community
benefit from the Wellcome Library Codebreakers project. They have a desire to measure
value for money but not to over emphasise the economic element compared to other
priorities. They also want to measure how they have grown in skills and capacities and
delivered on institutional mission - thus, the focus on education and inheritance/bequest
for the Internal Perspective.

@SimonTanner
Stakeholders & Digital Ecosystems
22/11/2014 16:25 ENC Public Talk 19 February 2013 12

@SimonTanner
Is the value
in the wine, the glass or the drinking?

@SimonTanner
VALUE & IMPACT
FOR MUSEUMS
Simon Tanner
Department of Digital Humanities,
King’s College London
Thanks to www.alicemaggs.co.uk for illustrations
22/11/2014 16:25 ENC Public Talk 19 February 2013 14

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