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topics are we going to cover?What formats are we going to use? (Blogs, video, charts…) does anyone care?Why does this provide business value? are we doing to deliver the message?How should we say it? (Tone of voice…) will we get the content?Where can we syndicate the content? (Feeds, social media…) will this be published?When will it need to be updated? is responsible for this content?Who will maintain it over time? 28

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  • Hey Karen I tried to catch this at SXSW and missed it! Do you have this video online?
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  • The font is Avenir, aka My Favorite Font.
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