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KPS3 Marketing
KPS3 Marketing

KPS3s presentation to National Public Health Coalition on using New Media in public health and New Media Metrics, and Marketing Metrics.

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New media: What else should go into your mix to make it actually work
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See www.kps3.com/nphic for more goodies referenced today.
What I’m going to cover today . ,[object Object],[object Object],[object Object]
 
Engaging with, not broadcasting at. ,[object Object],[object Object],[object Object]
Broadcast Style Your Brand Or Message
Many-to-Many Style Your Brand Or Message
This shift is an opportunity for marketers/communicators to listen to consumers and their unfiltered conversations. We can also engage in the conversation.
Some examples of these tools: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples of these tools:
 
So… what’s yer point ,[object Object],[object Object],[object Object]
So… what’s yer point ,[object Object],[object Object],[object Object]
Measuring New Media New media tends to be easier to measure because of the tie to technology. We can typically tell how many people are viewing and interacting with our media or how we are performing with key search engines. Measuring Blog Activity about You ,[object Object],[object Object],[object Object],[object Object]
Possible metrics for your matrix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Possible metrics for your matrix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mixing it up. ,[object Object],[object Object],[object Object],[object Object]
Mixing it up. ,[object Object],[object Object],[object Object],[object Object]
Channels: brand growers. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Living in your skin . ,[object Object],[object Object],[object Object]
Living in your skin . ,[object Object]
 
Free speech, attorneys & posts. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get more stuff. [email_address] www.kps3.com/nphic www.kps3blog.com
 

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