Presentation by Stephanie Kruse, president of KPS3 Marketing, for the Northern Nevada Chapter of the American Marketing Association.

1. The New Traditional
kps3.com

2. What’s changing in the marketing and
communications professions, and even
more importantly, what’s ahead?

3. Announcing the
re-emergence of
human beings.

4. People are still
behind the technology.

5. Relationships still
bring value. Lots of it.

6. The customer experience might be eyeball
to eyeball. Or it might happen inside of
websites, text messages, emails, videos,
mobile apps and social media platforms.

7. Skills are needed to be able to
communicate and establish relationships
within each of those arenas.

8. THE NEW TRADITIONAL - WHAT’S HAPPENING IN ...
People Process Power

9. People

10. Peoplework: How to run a people-first
business in a digital-first world.
By Austin Allison and Chris Smith

11. P2P replaces B2B and B2C.
The People Revolution.

12. Technology has allowed us to become glued
together. However, as time passes, the
experience will be much less mechanical and
linear, while becoming more real and natural.

13. SO WHAT KIND OF PEOPLE DO WE HIRE
IN ORDER TO WORK IN A P2P WORLD?
Intelligence
Experience
Skill sets
Talents
Mindset
Attitudes
Passion
KPS3

14. If the fit isn’t right,
let it go.

15. Process

16. Digital Revolution = Efficiencies.

17. Digital Revolution = Distractions.

18. Distractions = Efficiencies

19. What are the distractions
now vs. in the “old days?”

20. Where should you be
spending your time?
Hint: Purpose.

21. Be urgent about
the right things.

22. of web leads in business come
from simply choosing the first
person they speak with.
70%

23. Speak with

24. Purpose
The guideline to solutions

25. Focus
No more than 3 things for humans

26. At KPS3 we have an initiative called
“Better Project Management.”
AKA - better efficiency with
client project management.

27. What do you have?
Are you as efficient as you want to be?

28. Flat organizational structure
Team structure vs. hierarchical
Internal departments - internal ‘accounts’
Accepting the chaos that can
come with change
ORGANIZATION: HOW ARE COMPANIES GOING TO
BE STRUCTURED DIFFERENTLY TO SUCCEED.

29. Power

30. Who has it?

31. Influence
i.e. PR, government affairs, fund
development, sales, outreach.

32. Nevada Health Link Outreach
A formalized approach to humanism

33. Outreach events
Community
presentations
Distribution
locations
School Initiative
Home Visit
Network
Door-to-door
canvassing
OUTREACH AS PART OF MARKETING

34. Metrics
The goal was exceeded by 582,767 touch points.
Original outreach
touch point goal 1,066,569

35. Without a team of people and
the power and influence it
wouldn’t have been possible.

36. Since everyone is digital should
we revert to human to stand out?
What about the Snowden effect?
SOME OTHER QUESTIONS TO PONDER:

37. No matter what the business model or
product is, it is always people on both
sides of the transaction.
One last thing

38. Thank you
kps3.com