The document discusses 5 global marketing trends: 1) Digital intelligence which analyzes behavior through connected devices and automates processes, 2) Companies operating without borders through mobile workforces and cloud services, 3) Treating data like a supply chain by opening information circulation between organizations, 4) Leveraging hyperscale hardware for bigger, faster data storage solutions, 5) Creating always-on solutions that can withstand cyber attacks, natural disasters, and system updates.
2. 1 Global Trend #1
#1. Digital Intelligence
Physical and digital worlds
It is bigger than IoT (internet of things). Digital
intelligence covers all individual intellgence of connected
devices, analyzes behavior and automates processes. It is a
new layer which enhances our control over digitally smart
devices and our insight.
By the year 2020, it is expected that IoT will reach 212
billion devices, including 30 billion autonomous devices.
3. 1 Global Trend #2
#2. Companies without borders
From workforce to cloud
We are not just talking about office space, it is a brand new
world which enhances work force of every connected personnel.
Physical boundaries are hinderance in today’s world, this is a
mobile workforce which will overcome present challenges
probably at no cost and will open limitless opportunities.
Think how companies like GE, Mastercard or Facebook handles
and solves most challending data problems in a global scale.
4. 1 Global Trend #3
#3. Supply chain
Opening information to circulation
Partial solutions or solution providers result in
unproductivity in enterprise level data processing. Data silos
or independent data providers both create pollution at global
scale and lower value of date due to easy access problems. To
unveil the power and value of data, corporations should
process data like a supply chain, interconnected and ease flow
of data inside corporations.
Digital world more than doubles every year and by the year
2020, size of data in circulation will reach 40.000 billion
TB, that is 5.200 GB of data per every men, women or children
on earth.
5. 1 Global Trend #4
#4. Leveraging hyperscale
Hardware is back
Last 10 years, developments in software have cast shadow on
hardware. But hardware is back with need for bigger, faster
and cheaper dataware house solutions. In this brand new world,
hardware is more important than before in bringing
corporations to the digital world.
Now new technologies like SSD, flashdisk, RAM or quantum
computing are way more faster than before and opened way to
hyperscale systems.
6. 1 Global Trend #5
#5. Always on companies
Solutions that survive
Solutions that meet specifications are never enough. We need
to produce solutions which will work under all circumstances,
will survive, will be always accesible and will be dynamic.
Therefore design specifications and approach must change.
Average cost of failure in digital services increased to
$7.000 per minute. In GM, this is $1mi.
Now every company is almost digital, therefore customers
expect digital services to work even under cyber attacks, acts
of god like storm, earthquake or system update.
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