KTN’s Innovation Canvas is designed to help you to identify the steps needed to make your idea succeed. It provides a powerful framework for assessing the strengths and weaknesses of a specific project, identifying the most urgent challenges to overcome, and prioritising what action to take. During this 1-hour webinar we explained how to make the most of all the Innovation Canvas has to offer, providing attendees with all the information needed to get started.

1. Bioeconomy Cluster Builder project:
- Introduction to the Innovation Canvas tool-
Wednesday May 13th 2021
Dr Catherine Julia Mort

2. House keeping
• All participants will be muted throughout the webinar
• Please use the Q&A box for submitting questions for the
speakers
• Please use the Chat box for any technical issues with
sound/visuals etc.
• The webinar will be recorded, and you will be sent the
recording link, in due course

3. Agenda
10.00 am - Introduction and house keeping (Catherine J Mort, KTN)
10.05 am - Introduction to BCB Project (Kim Cameron, IBIOIC)
10.10 am - Introduction to the Innovation Canvas tool (John Bound, KTN)
10.50 am - Q and A (Dana Heldt, KTN)
11.00 am - Event close

4. Innovate UK Family
Fund
Connect
Collaborate

5. KTN exists to connect innovators
with new partners and new
opportunities beyond their existing
thinking - accelerating ambitious
ideas into real-world solutions.

6. Finding valuable
partners
-
Project consortium
building
-
Supply Chain
Knowledge
-
Driving new
connections
-
Articulating challenges
-
Finding creative
solutions
Awareness and
dissemination
-
Public and private
finance
-
Advice – project scope
-
Advice – proposal
mentoring
-
Project
follow-up
Promoting
Industry needs
-
Informing policy
makers
-
Informing
strategy
-
Communicating trends
and market drivers
High level Application
Review
-
Intelligence on trends
and markets
-
Business Planning
support
-
Success stories /
raising profile
Navigating the
innovation support
landscape
-
Promoting coherent
strategy and approach
-
Engaging wider
stakeholders
-
Curation of innovation
resources
Connecting Supporting Navigating
Influencing
Funding
What we do

7. Innovation Canvas
Introduction to the Innovation Canvas Tool

8. www.IBioIC.com
Introduction to the Bioeconomy Cluster Builder
Kim Cameron
Bioeconomy Cluster Business Engagement Manager
Industrial Biotechnology Innovation Centre (IBioIC)
13th May 2021

9. www.IBioIC.com
• 3 year project launched in Summer 2020
• Partners - IBioIC, KTN and Scottish Enterprise
• ERDF funded

10. www.IBioIC.com
Project Aims:
• Support delivery of National Plan for Industrial Biotechnology of a
£900m turnover in the bioeconomy by 2025
• Raise awareness of the applications and benefits of biotechnology
• Signpost companies to funding opportunities
• Encourage development of new and existing value chains

11. www.IBioIC.com
Main areas of activity:
• Making connections
• Targeted events and awareness raising activities
• Funding and innovation support

12. www.IBioIC.com
Thank you
kim.cameron@ibioic.com
www.bioeconomybuilder.com
13th May 2021

14. What is the KTN Innovation Canvas?
The Innovation Canvas is a simple but effective
tool which helps businesses commercialise
product, service or process innovations.
• Enables 1:1 or team conversations to evaluate
existing projects or inform funding applications
• Identifies urgent challenges, prioritises actions to
address them, and reduces risk
• Available as a workshop pack, online app or as part
of KTN’s Innovation Leadership course
• Has been used to create value by over 11,000
innovation leaders across the UK
Opportunity
Innovation Canvas 1 3
2
Use the questions on the back of
the canvas to find strengths and
weaknesses in your innovation.
Use low scores to identify your top challenges;
decide actions to solve them. Focus on what
you need to do now and next.
Mark yourself from 1 to 5 on how well you can answer
the questions. Make a note of specific issues.
=Needs work = Sorted
User needs
pain points
customer
This work is licensed under the creative commons attribution 4.0 International license. To
view a copy of this license, visit http://crea-tivecommons.Org/licenses/by/4.0/ Or send a
letter to creative commons, po box 1866, mountain view, ca 94042, usa.
Organisation Project Created by Date
Offer
Capability
Top challenges:
Review the topics where you’ve given yourself a low score.
List specific challenges which you need to work on to move your
project forward. Focus on the two or three most important.
Action points:
Make a note of what you can do to address each challenge.
Be realistic and give yourself deadlines for action. You may
find it helpful to discuss options with a colleague or advisor.
User needs
Pain points
Customer
Needs
Size & trends
Barriers to entry
Competition
Market
Freedom to operate
Legislation
Standards
Rules
Identify
Assess
Mitigate
Risk
Description
User gains
Usp
Approach
Discovery
Transaction
User experience
Experience
Economic
Social
Environmental
Impact
New intellectual property
Existing ip
Licensing
IP
Champions
Management
Strategy
Leadership
Cost
Funding
Cashflow
Finance
Ideas
Design
Technology
R&D
Skills & people
Equipment & materials
Collaboration
Operation

15. What’s behind the KTN Innovation Canvas?

16. The (common) innovation journey

17. The (successful) innovation journey

18. The KTN Model of Innovation
A continuous, non-linear
conversation between 3 key
drivers:
Capability
enabling the delivery of a
process/product/service
Opportunity
end users trying to solve
specific problems
Offer
using specific capabilities to
meet the market needs

19. A template for Innovation Conversations in any sector
Opportunity
Innovation Canvas 1 3
2
Use the questions on the back of
the canvas to find strengths and
weaknesses in your innovation.
Use low scores to identify your top challenges;
decide actions to solve them. Focus on what
you need to do now and next.
Mark yourself from 1 to 5 on how well you can answer
the questions. Make a note of specific issues.
=Needs work = Sorted
User needs
pain points
customer
This work is licensed under the creative commons attribution 4.0 International license. To
view a copy of this license, visit http://crea-tivecommons.Org/licenses/by/4.0/ Or send a
letter to creative commons, po box 1866, mountain view, ca 94042, usa.
Organisation Project Created by Date
Offer
Capability
Top challenges:
Review the topics where you’ve given yourself a low score.
List specific challenges which you need to work on to move your
project forward. Focus on the two or three most important.
Action points:
Make a note of what you can do to address each challenge.
Be realistic and give yourself deadlines for action. You may
find it helpful to discuss options with a colleague or advisor.
User needs
Pain points
Customer
Needs
Size & trends
Barriers to entry
Competition
Market
Freedom to operate
Legislation
Standards
Rules
Identify
Assess
Mitigate
Risk
Description
User gains
Usp
Approach
Discovery
Transaction
User experience
Experience
Economic
Social
Environmental
Impact
New intellectual property
Existing ip
Licensing
IP
Champions
Management
Strategy
Leadership
Cost
Funding
Cashflow
Finance
Ideas
Design
Technology
R&D
Skills & people
Equipment & materials
Collaboration
Operation

20. Question Cards to identify gaps in your innovation project

21. Leadership
Champions
• Who has the passion to make this innovation happen?
Management
• Do you have all the financial, technical and people management capability that
you need?
Strategy
• How does this innovation enhance your future development and growth?
1 = Not confident
2 = Confident | cannot reference research
3 = Confident | secondary research
4 = Confident | primary research
5 = Confident | primary research | quantifiable evidence

22. Rules
Freedom to Operate
• Does the offer infringe intellectual property rights of others?
Legislation
• What regulations apply to the target market?
Standards
• Could standards affecting the market stimulate further innovation?
• What ethical or social issues are involved in bringing the innovation to market?
1 = Not confident
2 = Confident | cannot reference research
3 = Confident | secondary research
4 = Confident | primary research
5 = Confident | primary research | quantifiable evidence

23. Approach
Description
• What is the innovative product, service or process?
User gains
• How does it meet the identified need?
• Are there any further opportunities for you to create new value?
USP
• What is your offer’s unique selling point (USP)?
1 = Not confident
2 = Confident | cannot reference research
3 = Confident | secondary research
4 = Confident | primary research
5 = Confident | primary research | quantifiable evidence

24. How else could
we add value?
We need to learn
more about US
safety regulations
Updating our risk
assessment is an
urgent priority
We don’t really
understand who will
pay for our our
service
More work
needed on
distribution
channels
5
3
1
2
1
4
2
4
1
2
1
1
1. The Board is split 50:50 on this project
2. Cash-flow beyond September
3. We haven’t considered the risks!
1. Away day with our top advisor by 1 April
2. CJ to report on factoring options next mtg
3. BP to start a risk register this week
5
1
3
3
2
1
5
2
4
2
4
1
Our cash-
flow
forecast
needs
updating
We need an urgent Board meeting to check
that everyone is behind this project Need to
review our
supply chain
Are we still
using non-
recyclable
packaging?
What are our
licensing
options in the
Far East?
5
2
4
2
3
1
3
3
1
5
5
1

25. The Innovation Canvas Watering Hole
Share Top Challenges with
other innovators and listen
to their feedback
Gain perspectives, expert
advice and suggestions,
solutions to problems and
pointers to resources.

26. Digital Innovation Canvas & Resource Library

27. Digital Innovation Canvas Report

28. Feedback
The Innovation Canvas is a natural fit for our organisation. It makes our process much
more efficient, saving time in addressing the barriers to developing innovation projects.
It helps us prioritise which steps are the most important allows us to benchmark the
Technology Readiness Level level within companies.
Lorraine Bell, Commercialisation Manager, Clean Growth UK
The KTN Innovation Canvas is a simple but highly effective tool that helps bring a
collegiate view and clear focus on challenges and priorities for successful
innovation. This has given Organlike clarity, a shared vision and prioritisation of tasks
for success.
Mike Apps, CEO, Organlike

29. To start using the Innovation Canvas visit:
Opportunity
Innovation Canvas 1 3
2
Use the questions on the back of
the canvas to find strengths and
weaknesses in your innovation.
Use low scores to identify your top challenges;
decide actions to solve them. Focus on what
you need to do now and next.
Mark yourself from 1 to 5 on how well you can answer
the questions. Make a note of specific issues.
=Needs work = Sorted
User needs
pain points
customer
This work is licensed under the creative commons attribution 4.0 International license. To
view a copy of this license, visit http://crea-tivecommons.Org/licenses/by/4.0/ Or send a
letter to creative commons, po box 1866, mountain view, ca 94042, usa.
Organisation Project Created by Date
Offer
Capability
Top challenges:
Review the topics where you’ve given yourself a low score.
List specific challenges which you need to work on to move your
project forward. Focus on the two or three most important.
Action points:
Make a note of what you can do to address each challenge.
Be realistic and give yourself deadlines for action. You may
find it helpful to discuss options with a colleague or advisor.
User needs
Pain points
Customer
Needs
Size & trends
Barriers to entry
Competition
Market
Freedom to operate
Legislation
Standards
Rules
Identify
Assess
Mitigate
Risk
Description
User gains
Usp
Approach
Discovery
Transaction
User experience
Experience
Economic
Social
Environmental
Impact
New intellectual property
Existing ip
Licensing
IP
Champions
Management
Strategy
Leadership
Cost
Funding
Cashflow
Finance
Ideas
Design
Technology
R&D
Skills & people
Equipment & materials
Collaboration
Operation
www.innovationcanvas.ktn-uk.org
john.bound@ktn-uk.org

30. www.IBioIC.com
• Please fill out the EDI survey
• Link to the recording will be shared with you
• Sector specific Innovation Canvas session
• AgriFood
• Next event May 27th: Industrial Applications of Biomass and Processing
By-products
• For further information visit the BCB webpage, sign up to KTN and
IBioIC newsletters
Next Steps