Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx

25 de May de 2023
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx
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Turner_Kaita_ENTBUS_PB1_2023-FEB.pptx

Notas del editor

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.