1. PASSENGER
CARS

2. DEFINATION:
 Passenger cars are motor vehicles with at least four
wheels, used for the transport of passengers, and
comprising no more than eight seats in addition to
the driver's seat.

3. ORIGIN:
 The year 1886 is regarded as the birth year of the modern car when German
inventor Karl Benz patented his Benz Patent-Motorwagen.
 Cars became widely available in the early 20th century.
 One of the first cars accessible to the masses was the 1908 Model T, an
American car manufactured by the Ford Motor Company.

4. • Karl Benz was the first person to built the passenger car
CARL FRIEDRICH BENZ
INVENTOR OF CAR
• Carl was born on Nov 25, 1844 in
Karlsruhe, Baden [GERMANY] – died April
4, 1929 in Germany.
• He is the one German Mechanical engineer
who designed, and in 1885 built the world’s
first practical automobile to be powered by an
internal – combustion engine.

5. World’s First Passenger car
Mercedes-Benz (1886)
Karl Benz built the first car in
1885, and since then many thousands
of companies have sprung up trying to
make a name for themselves.
But few have survived and here we
take a look at how some of those
survivors. Sometimes things are a lot
more convoluted than you think
though, with some companies claiming
two (or even three) first cars.

6. Peugeot started out in 1842 making salt
and pepper grinders before moving into bicycle
production 40 years later. Then in 1891 Peugeot
built its first car, a four-wheeled machine with a
rear-mounted V-twin engine driving the rear
wheels via a chain. Just five cars were made in
that first year, but this grew to 29 in 1892. By
1900 Peugeot production was up to 500 cars in
one year.
Peugeot (1891)
Some other passenger cars

7. Ford (1896) Renault (1898) Fiat (1899)
Lamborghini (1963)
Suzuki (1955)
Skoda ( 1905)

8. India’s First Car Tata introduced the Indica on
30th December 1998 with a tagline
‘More car per car’. The hatch was
spacious inside and was really
affordable. This is what made it so
popular amongst the customers that
the Indica gained more than
1,15,000 orders within a week of
launch. Tata Engineering and
Locomotive Company (TELCO), the
previous name for the Tata motors.

9. GROWTH IN INDIA
 The automotive industry in India is the fifth-largest in the world (fourth largest in
2018, a bit ahead of Germany
 In 1897, the first car ran on an Indian road. Through the 1930s, cars were imports
only, and in small numbers.
 An embryonic automotive industry emerged in India in the 1940s. Hindustan Motors
was launched in 1942, long-time competitor Premier in 1944, building Chrysler,
Dodge, and Fiat products respectively.
 Mahindra & Mahindra was established by two brothers in 1945, and began assembly
of Jeep CJ-3A utility vehicles.
 India got independence in 1947, the Government of India and the private sector
launched efforts to create an automotive-component manufacturing industry to supply
to the automobile industry.

10. • In 1954, following the Tariff Commission implementation, General Motors, Ford, and
Roots Group, which had assembly-only plants in Mumbai, decided to move out of India.
• However, growth was relatively slow in the 1950s and 1960s, due to nationalisation and
the license raj, which hampered the growth of the Indian private sector. The beginning of
the 1970s saw some growth potential.
• But after 1970, with restrictions on the import of vehicles set, the automotive industry
started to grow.
• However, by the 1980s, the automobile market was still dominated by Hindustan and
Premier, who sold superannuated products in fairly limited numbers.

11.  The rate of car ownership in 1981 was about one in every thousand citizens –
understandable when the annual road tax alone cost about half the average income of an
Indian at the time.
 Exports were slow to grow. Sales of small numbers of vehicles to tertiary markets and
neighbouring countries began early, and in 1987-2000, in line with international standards to
reduce vehicular pollution, the central government unveiled standards titled "India 2000",
with later, upgraded guidelines to be known as Bharat Stage emission standards.
 In 2019, in line with international standards to reduce vehicular pollution, the central
government of India announced the introduction of BS-VI norms to control air pollution,
taking effect from 1 April 2020.

12. DIFFERENT SEGMENT OF CARS
 A-segment mini cars
 B-segment small cars
 C-segment medium cars
 D-segment large cars
 E-segment executive cars
 F-segment luxury cars
 S-segment sports coupés
 M-segment multipurpose cars

13. • As of 2021 B-segment category size span
from approx. 3.7m to 4.1m
• As of 2021 A-segment category size
span from approx. 2.7m to 3.7m

14. • As of 2021 C-segment category size span
from approx. 4.2m to 4.6m
• Compact executive cars are part of the
D-segment size category.

15. • Most E-segment cars are sedans/saloons,
however several models are also produced in
other body styles such as wagons/estates and
hatchbacks.
• F-segment luxury car having of
more comforts

16. • M-segment is the European segments for passenger
cars described as "multi purpose vehicles" It covers
multi-purpose vehicles, minivans and cargo vans.[4]
The minivans (also called MPVs or passenger vans)
often have removable rear seating to provide flexibility
for transporting passengers or cargo.
• S-segment cars have a sporting appearance
and are usually designed to have superior
handling and/or straight-line acceleration
compared to other segments.

17. LEADING ORGANISATIONS
Profit wise:
 1 Tesla $795.8 🇺🇸 U.S.
 2 Toyota $207.5 🇯🇵 Japan
 3 Volkswagen $96.7 🇩🇪 Germany
 4 BYD $92.7 🇨🇳 China
 5 NIO $89.5 🇨🇳 China
 6 Daimler $72.8 🇩🇪 Germany
 7 General Motors $71.3 🇺🇸 U.S.
 8 BMW $54.2 🇩🇪 Germany
 9 Stellantis $54.2 🇳🇱 Netherlands
 10 Ferrari $52.5 🇮🇹 Italy

18. Top 5 countries sales of cars wise
• CHINA
• JAPAN
• UNITED STATES
• GERMANY
• INDIA

19. Top 5 Car Sales by Country Last Year
Country Cars Sold Year ↑↓%
1.China 19,290,137 ↓ 7%
 Volkswagen 2,609,325
 Honda 1,638,749
 Toyota 1,537,7232
2. United States 14,599,190 ↓ 14%
 Ford 1,929,364
 Toyota 1,837,392
 Chevy 1,740,9153.

20. 3.Japan 4,598,607 ↓ 12%
Toyota 1,454,577
Suzuki 930,847
Honda 619,2024.
4.Germany 2,917,435 ↓ 19%
Volkswagen 525,631
Mercedes 303,180
BMW 240,9725
5.India 2,472,820 ↓ 17%
Maruti Suzuki 1,213,406
Hyundai 423,655
Tata 169,8946.
Country Cars Sold Year ↑↓%

21. WORLDWIDE GROWTH

22. SWOT ANALYSIS

23. More sold cars in World-2020
1.Toyota Corolla 1,483,120
2. Ford F-Series 1,070,406
More sold cars in India-2020
1. Maruti swift 1,60,765
2. Maruti Alto 1,54,076

24. Toyota Corolla
Strategy uses :
1. Penetration pricing
2. Economy pricing
3. Technology and Skill enhancement
4. Product design improvement
For instances, during the introduction of Corolla Toyota in U.S, it used the penetration
strategy. This pricing Strategy is based on low price and high quality of the vehicles.
Strengths :
1. Strong brand image
2. Global supply chain
3. Rapid innovation capabilities.

25. Maruti swift
Strategy uses :
1. Segmentation
2. Targeting
3. Positioning
4. Product Quality
5. Pricing
6. Distribution
7. Promotion
Strengths :
1. Consistent leadership
2. History of successful cars
3. Association with suzuki
4. Brand loyalty
5. Services

26. Maruti Swift – Growth Rate
 Maruti Swift is India’s Best Selling Car, Sales up by 153%; While
checking Model-Wise sales data of maruti cars.
 Maruti Suzuki India limited has had an above average performance in
March-2021, with a whopping 92% on year volume growth.

27. Contribution to Indian Economy
 Automobile sector contribute more than 7% towards india’s GDP rate.
 Automotive mission plan of government of India aims to raise the
automobile sector GDP contribution from 7% to 12% in the future decade.

28. PROBLEMS FACED
 Pollution
 Accident

29. Fuel usage

30. SOLUTIONS
• Reduce Using old cars and manufacturing.
• Use Electric car.
• More effective safe gaurds and reach on driver less cars.

31. GOVERNMENT POLICIES
 Government announces details of vehicle scrappage policy
 It is proposed that commercial vehicles be deregistered after 15 years in case of failure to
get the fitness certificate. As a disincentive measure, increased fees for fitness certificate
and fitness test may be applicable for commercial vehicles 15 year onwards from the date
of initial registration.

32.  It is proposed that private vehicles be deregistered after 20 years if found unfit or in
case of a failure to renew registration certificate. As a disincentive measure, increased
re-registration fees will be applicable for private vehicles 15 years onwards from the
date of initial registration.
 By this policy India has 17 lakh medium and heavy commercial vehicles that are
older than 15 years without any valid fitness certificate, 51 lakh light motor vehicles
older than 20 years and 34 lakh light motor vehicles older than 15 years, according to
the transport ministry