Investor
Presentation

What is SchoolTours ?
The Mobile College
Review App

What is
SchoolTours ?
Features :
Location Sensitive
Interactive
Anonymous
Integrated with Web-based
reviews

The Company
Background
Founded – June 2010, Self-Funded
Founder – Howard Page (3rd Start Up)
AIB Software (Founded 1992)
Sold to Platinum Technology in $10 Million in 1996
Pixorium (Founded 2007)

The Team
SchoolTours
Keith Landis
 Founder, Managing Partner
•Collegiate Advisors
 Director of Internal Ops & Specialty Sales,
•MRU Holdings, Inc. (NASDAQ:UNCL)
 Senior Vice President
•Campus Door, Inc. (Sold to Lehman Brothers)

The Team
SchoolTours
Business
Development
•Development Team (4 People)
• France, Poland, Pakistan and Bangladesh
•Marketing (4 People)
• US, Lebanon and Philippines
• All are Contractors
•Will hire full time when appropriate

The market
21 Million
College Students
8 Million
(High school seniors &
Juniors)
4 Million
(High school
Juniors)

How
We attract users ?
Scholarships
mobile reviews
additional entries for
Additional reviews
Referrals
Cross-posting to
Twitter or
Facebook

How
We Make Money ?
 We gather email addresses
for the scholarships
•Monetize contact
information
 We lease message
capabilities for the
app
•Each college has a
“geo-fence”
 We deliver digital content to
the users

What
We Have Accomplished ?
 Designed and Implemented
required technology
 Developed ability to keep user
identity secret
 Developed social media link
 Developed Self-Service Interface
for content distribution
•Mobile App
•Web-site
•Back-End Server

Competitions!
College Prowler
Unigo
Cappex
Students Review

Our
competitive
Advantage
• Mobile App with Anonymous Reviews
•Social Media Integration
•Access to 1.5M
• Home Schooled students
•Member American School Counselor
Association
•Reviews, comments and photos of
• high schools

Financials

How We will Spend
Much We Need?
 $ 250,000 - $ 500,000
•Generate Revenue
•Build User Base
•Sales and Marketing
•Technology
Development
• Android App (Prototype already in place)
• Backend Updates
•Legal
•Contest Giveaway Due Diligence