4. EMAiL MARKETiNG PROCESS
DEFINE TEST SEND MEASURE REPORT
1 2 3 4 5
create campaign,
design and message
test through browsers,
email clients,
device check
deliver immediately
or set scheduled time
opens & clicks
recipient activity,
generate lead or sales
email client usage
bounce summary,
unsubscribe, etc.
10. THE BASIC
EMAIL FUNNEL
SEND OUT
SENT
ACCEPTED MESSAGE
CONFIRMED
OPENERS
CTR CTO
CONVERSION RATE
THE VALUE OF CONVERSIONS
(Message has left from system)
(By the receiving server)
SKIPPED (NOT SENT)
BOUNCED (REJECTED)
SOFT BOUNCED
(Temporary)
HARD BOUNCED
(Permanently)
UNSUBSCRIBES
Source : Teradata