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Presentation given at CILIP SLG Conference 2016 at the Derbyshire Hotel, South Normonton, Alfreton, Derbyshire. This is a slightly modified version of the original presentation. Some extra annotations and explanations have been added.
Google - New Challenges
SLG National Conference
23rd-24th April 2016
Derbyshire Hotel, South Normanton, Derbyshire
Karen Blakeman, RBA Information Services
Slides available for a short time at http://www.rba.co.uk/as/
This work is licensed under a Creative Commons Attribution-ShareAlike License
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“If I were you, I
wouldn’t start from
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FAQ: All About The New Google RankBrain
Google: RankBrain Doesn't Use New Signals
But May Adjust Weights Of Existing Ranking
John Giannandrea, who had been leading the company's research into
artificial intelligence, now Senior VP of search after Amit Singhal
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Worldwide, More Than Half Of Google's Searches Happen On Mobile
Desktop search has grown, but mobile has increased at faster rate
Right to be forgotten
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Google Europe Blog: Adapting our approach to the European right to be
Google Agrees To Complicated Worldwide "Right To Be Forgotten"
Censorship Plan http://searchengineland.com/google-to-censor-worldwide-
Example: someone in Germany has a link to information about them
removed from search results. For those searching for that person:
– Listing censored for those in Germany, using ANY version of Google
– Listing censored for those in the EU, using a European version of
– Listing NOT censored for those outside Germany but within the EU,
using non-European versions of Google
– Listing NOT censored for those outside the EU, using ANY version of
All bets are off when it comes to predicting what your results
will look like
Providing Quick Answers and “facts”, extracts from websites
giving you the “answer”
Goes to great lengths to personalise your results according
to your search history, contacts, what other people have
searched and clicked on, location, device, phase of the
Private Browsing, Go Incognito
“...” around phrases, document titles, song titles, book titles etc
Does not always work
Minus sign to exclude information, OR to specify alternative
terms, * (asterisk) to stand in for one or more words
(solar * panels)
filetype: site: intitle: inurl:
Numeric range search
Limit by date
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Date/Any time menu option cannot be used with Verbatim
Use daterange: command instead
Uses Julian date format (fractions omitted)
Julian Date Converter, and information on Julian date format) is at
Convert your dates to the Julian format and then, omitting the fractions,
copy and paste them into your search
Syntax: for example articles between 1st January 2015 and 30th June
stem cell therapy diabetes daterange:2457023-2457203
Then apply Verbatim to the results page
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Automatically combining information from multiple
sources can lead to errors
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Need to read one or
more sources in full
rather than skim read
the results page
But surely the peer reviewed
research literature is OK?
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Beall’s List http://scholarlyoa.com/
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included in Google Scholar
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I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How.
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Behind the headlines - Health News - Index - NHS Choices
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Resource sheets for schools | Information Literacy
Evaluating the information you find – CRAAP test
Currency When was it published, updated?
Relevance Does it fit in with the needs of your project
Authority Who has published the information – individual/organisation? Do
you trust them? What else have they written? Further information about them?
Who is behind the website?
Accuracy Is the information correct/interpreted correctly? Check with another
independent source (may not be easy or possible)
Purpose Why does the page/site exist? Activist site? Selling a product or
service? Revenue from advertising?
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People find information not just from Google but also
from social media (Facebook, Twitter) and direct from
their favourite websites.
Information needs to pass the CRAAP test if it is to
be used for projects and research.
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Images - genuine or fake?
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SearchReSearch: Answer: Fake or real? How do you know?
“Gun control works great for the people who are law-abiding
citizens and it does nothing for the criminals, and all it does is
put the people at risk.” Thomas Jefferson?
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Misquotes, wrongly attributed quote or completely made up.
True or false?
Ngram Viewer used to check whether a quote was genuine or fake by analysing the
occurrence of a key phrase
Quote 3: “Gun control works great for the people who are law-abiding citizens and
it does nothing for the criminals, and all it does is put the people at risk.” Thomas
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False impressions from
skim reading feeds and
True or false
“Germany Now Produces Half of
its Energy Using Solar”
Image: Thomas Quine
Germany Now Produces Half Of
Its Energy Using Solar |
True – sort off – but the title is
misleading and inaccurate . Read
the whole article.
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Dave Grohl ordered to stay the
The spoof news site
Plenty of them - get to
know the main ones. Spoofs
are not always obvious.
Inside Search Power Searching with Google
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