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Fundamentals of LinkedIn groups

                AME Leaders Guide to LinkedIn

                                 Single point lesson




         AME Leaders Guide to LinkedIn   12/27/11
The AME LinkedIn group




                 The conference that never ends
                      Continuous networking
                      Just-in-time knowledge-sharing


                                            AME Leaders Guide to LinkedIn   12/27/11
Image: TEDxSingapore some rights reserved
The AME LinkedIn group

   Who are the members?

       Many high-level leaders
       Strong lean knowledge and experience
       Diverse industries
       Approx. 20% outside North America




                           AME Leaders Guide to LinkedIn   12/27/11
AME group members




              AME Leaders Guide to LinkedIn   12/27/11
AME group members
            High-level lean
            leaders...
CEO
                                             Continuous Improvement
                  Plant Manager              Leader


      Distribution Center Manager         Lean Manufacturing Leader


 Senior Project Manager             President, Mold & Machine Co.


                       CEO

 CEO, Precision Products                     Production Planning Manager

                              AME Leaders Guide to LinkedIn   12/27/11
AME group members




              AME Leaders Guide to LinkedIn   12/27/11
AME group members
                                  Diverse company size
                                  and industry



  Energy Cables, Saudi Arabia          Mutual of Omaha, Nebraska


                 GlaxoSmithKline, Italy             ABB, New Delhi

ESCO Corp, Brisbane
                                Embraer, Brazil


                TSSC, Louisville                       Parker Hannifin, Mexico


 GE Energy, Austin                             P&H Mining Eq, Grand Rapids

                                AME Leaders Guide to LinkedIn   12/27/11
Join a group: First, find one




              Find search box in your top navigation bar




                     AME Leaders Guide to LinkedIn   12/27/11
Join a group: First, find one




              Set drop-down to “Groups”
              Enter keywords (AME, association manufacturing)
              Hit “enter” or click search icon




                    AME Leaders Guide to LinkedIn   12/27/11
Join a group: First, find one




Select a group from search results


    (AME did not appear in my search results because I am already a member)
    There may be strategic reasons to join other groups as well



                                              AME Leaders Guide to LinkedIn   12/27/11
Join a group: First, find one




                               Click the “Join Group” button




                   AME Leaders Guide to LinkedIn   12/27/11
Join a group: Receive a “welcome” email




                 AME Leaders Guide to LinkedIn   12/27/11
Join a group: Confirmation




A “welcome” message confirms your membership




                         AME Leaders Guide to LinkedIn   12/27/11
Join a group: Confirmation




Although you can start a discussion here,
wait until you know the group better.




                           AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




                 You control your preferences
                       NN




                  AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings



           Settings are also found on a drop-down
           under the “More…” tab




                      AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




  Do you want the group icon on your
  profile?




                          AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




       What is your preferred email address?




                       AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




      Do you want alerts for new discussions?
      (To listen to members more closely)




                               AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




      Do you want email summaries of group activities?




                        AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




       You can set email digest frequency to weekly




                        AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




     May the group facilitator send you announcements?




                        AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




           May group members contact you?




                    AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




     Click here to control your overall
     LinkedIn settings


                          AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




               It’s easy to try a group –
                   Here’s how to get out of it


                   AME Leaders Guide to LinkedIn   12/27/11
Join a group: Settings




Save your settings

                      AME Leaders Guide to LinkedIn   12/27/11
Discussions: The real value of LinkedIn




                                            AME Leaders Guide to LinkedIn   12/27/11
Image: TEDxSingapore some rights reserved
Discussions: The real value of LinkedIn

                  - Share knowledge
                  - Influence others
                  - Build relationships




                                            AME Leaders Guide to LinkedIn   12/27/11
Image: TEDxSingapore some rights reserved
Group discussion page

                  “Discussion” tab




                AME Leaders Guide to LinkedIn   12/27/11
Group discussion page




                                                Preview active
                                                discussions




                AME Leaders Guide to LinkedIn   12/27/11
Group discussion page




                                                 Click on title to see
                                                 the whole discussion




                AME Leaders Guide to LinkedIn   12/27/11
Group discussion page
                                        Start a discussion here




                AME Leaders Guide to LinkedIn   12/27/11
Real discussion example




 Nikhil asks for help




                        AME Leaders Guide to LinkedIn   12/27/11
Real discussion example




 Members share knowledge




                           AME Leaders Guide to LinkedIn   12/27/11
Discussions: Leadership takeaways

   Every leader should take part
       You represent AME
       You show why AME is awesome for networking
       Keep the group active


   Make comments in discussions
       Add value
       Relevant and helpful

   Ask questions
       Make them real
       (Do not include links)

                                 AME Leaders Guide to LinkedIn   12/27/11
Next steps

   Check out
    “How and why to make your LinkedIn Profile shine”




                       AME Leaders Guide to LinkedIn   12/27/11

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LinkedIn's best-kept secret: LinkedIn groups: 5 minute lesson

  • 1. Fundamentals of LinkedIn groups AME Leaders Guide to LinkedIn Single point lesson AME Leaders Guide to LinkedIn 12/27/11
  • 2. The AME LinkedIn group  The conference that never ends  Continuous networking  Just-in-time knowledge-sharing AME Leaders Guide to LinkedIn 12/27/11 Image: TEDxSingapore some rights reserved
  • 3. The AME LinkedIn group  Who are the members?  Many high-level leaders  Strong lean knowledge and experience  Diverse industries  Approx. 20% outside North America AME Leaders Guide to LinkedIn 12/27/11
  • 4. AME group members AME Leaders Guide to LinkedIn 12/27/11
  • 5. AME group members High-level lean leaders... CEO Continuous Improvement Plant Manager Leader Distribution Center Manager Lean Manufacturing Leader Senior Project Manager President, Mold & Machine Co. CEO CEO, Precision Products Production Planning Manager AME Leaders Guide to LinkedIn 12/27/11
  • 6. AME group members AME Leaders Guide to LinkedIn 12/27/11
  • 7. AME group members Diverse company size and industry Energy Cables, Saudi Arabia Mutual of Omaha, Nebraska GlaxoSmithKline, Italy ABB, New Delhi ESCO Corp, Brisbane Embraer, Brazil TSSC, Louisville Parker Hannifin, Mexico GE Energy, Austin P&H Mining Eq, Grand Rapids AME Leaders Guide to LinkedIn 12/27/11
  • 8. Join a group: First, find one Find search box in your top navigation bar AME Leaders Guide to LinkedIn 12/27/11
  • 9. Join a group: First, find one Set drop-down to “Groups” Enter keywords (AME, association manufacturing) Hit “enter” or click search icon AME Leaders Guide to LinkedIn 12/27/11
  • 10. Join a group: First, find one Select a group from search results (AME did not appear in my search results because I am already a member) There may be strategic reasons to join other groups as well AME Leaders Guide to LinkedIn 12/27/11
  • 11. Join a group: First, find one Click the “Join Group” button AME Leaders Guide to LinkedIn 12/27/11
  • 12. Join a group: Receive a “welcome” email AME Leaders Guide to LinkedIn 12/27/11
  • 13. Join a group: Confirmation A “welcome” message confirms your membership AME Leaders Guide to LinkedIn 12/27/11
  • 14. Join a group: Confirmation Although you can start a discussion here, wait until you know the group better. AME Leaders Guide to LinkedIn 12/27/11
  • 15. Join a group: Settings You control your preferences NN AME Leaders Guide to LinkedIn 12/27/11
  • 16. Join a group: Settings Settings are also found on a drop-down under the “More…” tab AME Leaders Guide to LinkedIn 12/27/11
  • 17. Join a group: Settings Do you want the group icon on your profile? AME Leaders Guide to LinkedIn 12/27/11
  • 18. Join a group: Settings What is your preferred email address? AME Leaders Guide to LinkedIn 12/27/11
  • 19. Join a group: Settings Do you want alerts for new discussions? (To listen to members more closely) AME Leaders Guide to LinkedIn 12/27/11
  • 20. Join a group: Settings Do you want email summaries of group activities? AME Leaders Guide to LinkedIn 12/27/11
  • 21. Join a group: Settings You can set email digest frequency to weekly AME Leaders Guide to LinkedIn 12/27/11
  • 22. Join a group: Settings May the group facilitator send you announcements? AME Leaders Guide to LinkedIn 12/27/11
  • 23. Join a group: Settings May group members contact you? AME Leaders Guide to LinkedIn 12/27/11
  • 24. Join a group: Settings Click here to control your overall LinkedIn settings AME Leaders Guide to LinkedIn 12/27/11
  • 25. Join a group: Settings It’s easy to try a group – Here’s how to get out of it AME Leaders Guide to LinkedIn 12/27/11
  • 26. Join a group: Settings Save your settings AME Leaders Guide to LinkedIn 12/27/11
  • 27. Discussions: The real value of LinkedIn AME Leaders Guide to LinkedIn 12/27/11 Image: TEDxSingapore some rights reserved
  • 28. Discussions: The real value of LinkedIn - Share knowledge - Influence others - Build relationships AME Leaders Guide to LinkedIn 12/27/11 Image: TEDxSingapore some rights reserved
  • 29. Group discussion page “Discussion” tab AME Leaders Guide to LinkedIn 12/27/11
  • 30. Group discussion page Preview active discussions AME Leaders Guide to LinkedIn 12/27/11
  • 31. Group discussion page Click on title to see the whole discussion AME Leaders Guide to LinkedIn 12/27/11
  • 32. Group discussion page Start a discussion here AME Leaders Guide to LinkedIn 12/27/11
  • 33. Real discussion example Nikhil asks for help AME Leaders Guide to LinkedIn 12/27/11
  • 34. Real discussion example Members share knowledge AME Leaders Guide to LinkedIn 12/27/11
  • 35. Discussions: Leadership takeaways  Every leader should take part  You represent AME  You show why AME is awesome for networking  Keep the group active  Make comments in discussions  Add value  Relevant and helpful  Ask questions  Make them real  (Do not include links) AME Leaders Guide to LinkedIn 12/27/11
  • 36. Next steps  Check out “How and why to make your LinkedIn Profile shine” AME Leaders Guide to LinkedIn 12/27/11