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Instagram Advertising

Want to know how to advertise in Instagram?
Find here: types of ads, prices, steps and more!

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Instagram Advertising

  1. 1. Instagram Ads Presented by: Eduardo Silva - 121690168 Karen Delgado - 133158162 1 Image Source: how-to-start-advertising-on-instagram/
  2. 2. Drive awareness, increase customers and share your story among a highly engaged audience. Awareness Source: Business Instagram/ Advertising Images Source: Instagram Ads Consideration Conversion 2
  3. 3. Photo Ads Source: what-are-the-different-types-of-instagram-ads/ Image Source: Sponsored posts featuring products or services ● Include Call to action such as “Learn More”, “Shop Now”, etc. Photo Characteristics: ● Jpeg or Png ● max. of 2200 characters. ● Image size is 1080 x 1080 pixels for square ads, and 1200 x 628 pixels for landscape ads. ● Image aspect ratio of 1:1 ● Resolution: 600 x 600 pixels 3
  4. 4. Source: Image Source: Carousel Ads ● Showcase multiple photos and/or videos in a single ad. ● “Tell a Story”with a sequence ● More visual information of a product or service ● Min. number of cards is 2 and max. is 10. 4
  5. 5. ● Up to 60 seconds long in landscape or square format ● Sound or Without Sound ● Recommended image size is 1080 x 1080 pixels for square videos and 1200 x 628 for landscape videos ● Min. resolution of 600 x 600 pixels and image aspect ratio is 1:1. Video Ads Sources: instagram-ads-guide and Business Instagram/ Advertising Image Source: Own source 5
  6. 6. Stories Ads Source: instagram-ads-guide/ Image Source: Full Screen Ads that show up while scrolling through stories. 15-second video. Images shown for 5 sec. By default. Format is a 9:16 full screen vertical ad File types are .mp4 and .mov for video and .jpg and .png for a photo with file size max 4GB for video and 30MB for a photo Recommended resolution is 1080 x 1920 with minimum of 600 x 1067 6
  7. 7. Segmentation Location Demographics Behaviours and Interests Custom Audience Lookalike Audience Automated Targeting Source: Business Instagram/ Advertising l how-to-create-custom-instagram-feeds/ Images Source: Lists: Mashfeed Iconosquare 7
  8. 8. Advertising pricing options Important features: ● Change your budget ● Stop the ads How does pricing works on instagram? ● Instagram Ads works integrated with Facebook Ads. ● Companies need to take part in an auction in order to reach the desired target audience. After establishing the campaign objectives and selecting the desired audience to reach companies must: ● Choose a budget ● Let facebook bid on their behalf or the companies can bid by themselves ● As their ad reach people on instagram their budget will be spent The average CPM (cost per thousand views) is $6,7 Sources: How Much Ads Cost: A Facebook Overview | Facebook for Business and How much does it cost to advertise on Instagram Image Source: How Much Ads Cost: A Facebook Overview | Facebook for Business 8
  9. 9. How organizations can buy Instagram Ads (Step by Step) Companies don't need to buy ads on this platform, they just need to have a facebook business page and follow the next 9 steps Select an editor and create your campaign 1 To create Instagram Ads you can use: Ads Manager, Power Editor, Facebook Ads API Choose an objective 2 Boost your posts, send people to your website, increase conversions on your website, get installs of your app, etc. Choose your audience 3 Location, age, gender, language, relationship, education,etc. Set your placement 4 Here companies can select if they want to use facebook or if they want to use instagram for their ad Sources: A Step-by-Step Guide to Advertising on Instagram 9
  10. 10. How organizations can buy Instagram Ads (Step by Step) Set your Budget and Schedule 5 Set your Ad creative 6 Companies can select between daily budget and Lifetime value Here is where companies can decide how the ad is going to look like. Set your page and link 7 Here is where companies will connect their instagram account to their facebook ad account. Place the order 8 Report on the Performance 9 Once companies reach this point, they are already set This helps companies need to evaluate the performance of their ads To look at the results of the ads companies can go to: ● Facebook Ads Manager ● Marketing Softwares Sources: A Step-by-Step Guide to Advertising on Instagram 10
  11. 11. 11 Thanks!