Personal Information
Organización/Lugar de trabajo
Greater New York City Area United States
Ocupación
VP, Marketing
Sector
Finance / Banking / Insurance
Acerca de
● Led traditional and digital marketing strategies including joint marketing with TD Ameritrade.
● Conducted qual/quant market research in the development of value propositions for TD Wealth.
● Launched first customized marketing pilot program between TD Wealth and TD Ameritrade.
● Created 360° marketing strategies to drive awareness and increase share of wallet through:
segmentation, digital, web, direct mail, email, new collateral, in store merchandising, etc.