The document provides an overview of using Facebook Live video. It discusses preparing for a Facebook Live video shoot by planning content, promoting the video, and practicing privately. It also covers how to engage viewers during the live video and ways to repurpose the video after by sharing it on other platforms. The overall goal is to help attendees feel comfortable shooting and sharing Facebook Live videos.
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3. WELCOME & AGENDA
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
ā¢ Introduction
ā¢ Social Media Big Picture
ā¢ Facebook Live Video
ā¢ Q & A
4. MY BACKGROUND IS JOURNALISM
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
5. WHATāS HOT
ā¢ Augmented
Reality
ā¢ Virtual Reality
ā¢ Chatbots
ā¢ Drones
Social Media Coach | Writer | Speaker
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6. KARENāS SERVICES
ā¢ COACHING! Get all your questions
answered in private one-on-one
session. Weāll go through ALL of your
social media together.
ā¢ SPEAKING! Need a speaker for your
event? Letās talk! :)
ā¢ WRITING - Stuck on your bio or
About section of your website? Iām a
pro writer with 20 yearsā journalism
experience!
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
7. WHAT YOUāLL LEARN TODAY
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
ā¢ WHAT is FB Live video?
ā¢ WHY use FB Live video
ā¢ WHAT to shoot?
ā¢ HOW to shoot?
ā¢ WHERE to post video?
8. You shoot Live Facebook Video!
TODAYās GOAL
You shoot Live FacebookHereās Easy 3-Step Process
10. SOCIAL MEDIA OVERVIEW
Most Popular Networks 2018 - by active monthly users
ā¢ Facebook - 2.2 billion
ā¢ YouTube - 1.5 billion
ā¢ Instagram - 800 million
ā¢ Twitter - 330 million
ā¢ Snapchat - 300 million - 50% ages 18-24
ā¢ LinkedIn - 106 million
ā¢ Pinterest - 200 million
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
11. WHATāS HOT
āMessaging is
on the rise, with
more and more
people spending
more of their
time within
messaging
apps.ā
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
12. MESSAGING APPS
Social Media Coach | Writer | Speaker
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14. SOCIAL MEDIA ON MOBILE
ā¢ Up to 5 hrs. day on mobile phone
ā¢ Nearly 80%of social media time now
spent on mobile devices
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
15. VIDEO STATS
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
ā¢ 80 % of internet trafļ¬c will be video content by
2021
ā¢ 1/3 of online activity is spent watching video 1/2
BILLION people are watching video on Facebook every
day
ā¢ 51% of marketing professionals worldwide name
video as the type of content with the best ROI
16. VIDEO STATS
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
ā¢ Social video generates 1200% more shares than text
and images combined.
ā¢ 64% of consumers make a purchase after watching
branded social videos
ā¢ 59% of executives agree that if both text and video are
available on the same topic, they are more likely to
choose video
17. WHAT IS FACEBOOK LIVE?
LIVE BROADCAST on FACEBOOK!
Appears in NEWSFEED and
Your FB PAGE
Social Media Coach | Writer | Speaker
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18. WHAT IS FACEBOOK LIVE?
ā¢ Access FB Live from mobile
phone and desktop
ā¢ Post FB Live to FB personal/biz
ā¢ Post FB Live to FB Groups and
Events
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
19. WHY FACEBOOK LIVE?
ā¢ 3x More viewing time on FB Live
than recorded video
ā¢ Better newsfeed exposure
ā¢ Future of Facebook
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29. BEFORE THE SHOOT
Social Media Coach | Writer | Speaker
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30. 1
ā¢ Shoot location
ā¢ Light, sound
ā¢ Equipment
ā¢ Internet connection
Plan the video shoot!
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
31. 2
The bigger your Facebook Live
audience the better, so invite people in
advance to attend via
ā¢ Email
ā¢ Blog
ā¢ Newsletter
ā¢ All your Social Media networks
Promote your video
Social Media Coach | Writer | Speaker
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35. 3 ā¢ Wardrobe - wear bright
colors for your video
ā¢ Smile and Eye Contact
ā¢ Someone else joining
you on camera? Prep
them too.
ā¢ Relax, have fun - itās a
casual video!
Prepare yourself
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
36. 4
ā¢ Use your personal FB proļ¬le
ā¢ Set privacy to only me
ā¢ Go live, post and check results
Private practice
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
37. 4
ā¢ Use your PERSONAL
Facebook proļ¬le (NOT
business) to use āOnly Meā
private setting.
ā¢ The BUSINESS Facebook page
has only live video for the
public.
Private practice
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
38. The Lock Symbol = Private!
Social Media Coach | Writer | Speaker
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39. Social Media Coach | Writer | Speaker
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40. DURING THE SHOOT
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41. 1
ā¢ Greet viewers
ā¢ Ask for likes, comments
and shares
ā¢ Give instructions
Ask for engagement
Social Media Coach | Writer | Speaker
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42. 2
ā¢ Interview a customer,
colleague, employee
ā¢ Demo a product, teach how-to
ā¢ Host a Q and A with viewers
ā¢ Behind the scenes at event
ā¢ Product announcement
ā¢ Live tour, breaking news
Deliver Quality Content
Social Media Coach | Writer | Speaker
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karen@karenkefauver.com
43. 3
ā¢ Say goodbye
ā¢ Include a call to action
ā¢ Say when your next
live video happens
End on a high note
Social Media Coach | Writer | Speaker
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44. BRYCE ROOT VIDEO EXAMPLE
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45. BRYCE ROOT VIDEO EXAMPLE
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
Seven City Tour talking with Small Business Owners
from May's National Small Business Week through
November's Small Business Saturday
46. BRYCE ROOT ā¢ THE ROOT GROUP
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
47. AFTER THE SHOOT
ā¢ Check Comments
ā¢ Check Stats
ā¢ Repurpose Video
ā¢ Promo Next Video
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
48. 1
ā¢ Business Page
ā¢ Personal Page
ā¢ Group
ā¢ Event
ā¢ Use in ad, pin the post,
featured video on page
Repurpose Video
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
49. 2
ā¢ You can download
your Facebook Live
vide
ā¢ Then post it on
YouTube
ā¢ Website
Download Video
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
50. 3
ā¢ Create regular show
ā¢ Keep Practicing!
ā¢ Become a Facebook Star!
Be Consistent
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
51. LIVE VIDEO CONS
ā¢ Bloopers!
ā¢ Tech Problems
ā¢ Yep, this stuff
happens and is
actually OK! Itās
Live and people
get it!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
52. LIVE VIDEO PROS
ā¢ Authenticity
ā¢ Engagement
ā¢ Urgency
Social Media Coach | Writer | Speaker
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53. Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
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QUIZ!!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
54. WHAT YOU LEARNED
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
ā¢ WHAT is FB Live video?
ā¢ WHY use FB Live video?
ā¢ WHAT to shoot?
ā¢ HOW to shoot?
ā¢ WHAT to do with the
video?
58. Youāre a Facebook Live Video STAR!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
59. Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
Thank You For Attending My Talk!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
60. Coaching: Need Help?
We can work One-on-One or in Small Groups
Speaking: Need a Speaker?
Keynote, Panels
Content: Iām a pro writer!
Bios, Website
MY SERVICES
61. Letās Tackle Your Social Media issues together!
Schedule Today!
Your
FREE 20-Min. Phone call
is the first step to success!
831-588-3232
Karen@KarenKefauver.com
CONTACT
62. HOW TO SHOOT FB LIVE ON MOBILE
1. Open the Facebook app on your phone and go to
your Facebook personal proļ¬le.
2. Proceed as if you were going to post a normal status
update.
3. Select Live Video in the listed options.
4. Then take these steps before you hit Start Video. 1.
Add a description for your video that should read
like an attention-grabbing headline. 2. You can add a
feeling. 3. You can add emoticons to that description.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
63. YOU MUST TAKE THIS STEP!
ā¢ PRACTICE YOUR FACEBOOK LIVE VIDEO
SHOOT SO NO ONE ELSE CAN SEE IT - ONLY
YOU!
ā¢ YOU MUST SELECT āONLY MEā as the Audience!
Sometimes the words āonly meā are beneath a menu
that says āMORE.ā
ā¢ You will see the audience can be PUBLIC, FRIENDS,
etc. But click on ONLY ME!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
64. HOW TO SHOOT FB LIVE ON MOBILE
1. DO: Add your location
2. Set up your camera view. Prefer camera facing you or
facing outwards? You can switch during shoot.
3. TAG FRIENDS - Do this when your audience is for
friends or publics, wonāt work for ONLY ME videos
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
65. HOW TO SHOOT FB LIVE ON MOBILE
1. OPTION for FUN: Add lenses, ļ¬lters, or writing and
drawing to your video.
2. See next slides of oranges for example of a video
frame option.
3. Thatās one of dozens.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
66.
67.
68. HOW TO SHOOT FB LIVE ON MOBILE
1. DOUBLE CHECK - to make sure itās ONLY ME and
review your description, etc.
2. START LIVE VIDEO - click the button and go live!
3. CLICK Finish LIVE VIDEO and it will end.
4. You will see option to DELETE or POST the live
video. POST the video. It will appear on your
PERSONAL FB page and ONLY YOU will be able to
see it.
5. REVIEW your video and see how you did. Repeat
until you are ready to go public!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
69. HOW TO SHOOT FB LIVE ON MOBILE
1. NOTE: If you are going to shoot LIVE VIDEO for the
ļ¬rst time you will need to give Facebook access to
your camera and microphone when prompted.
2. If you get stuck, tips are here: https://live.fb.com/
about/
3. LETāS TALK and YOU CAN HIRE ME TO COACH
YOU Step by Step!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
70. Coaching: Need Help?
We can work One to One or in Small Groups
Speaking: Need a Speaker?
Keynote, Panels
Content: Iām a pro writer!
Bios, Website
MY SERVICES
71. Letās Tackle Your Social Media issues together!
Schedule Today!
Your
FREE 20-Min. Phone call
is the first step to success!
831-588-3232
Karen@KarenKefauver.com
CONTACT