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Agenda



                • Social Media Overview

                • 2013 Trends

                • Mobile Websites, Apps and Mobile Facebook



                                          1
Wednesday, January 9, 13
Resources After the Talk
      •       Email Karen: karen@karenkefauver.com

      •       LIKE Karen’s Facebook Business page:
              www.facebook.com/karen.kefauver.business




                                            2
Wednesday, January 9, 13
Social Networking


                              Boardwalk
                              Boardwalk



                                   3
Wednesday, January 9, 13
How We Access Social




                           4
Wednesday, January 9, 13
Social Media Overview

                  •        Biggest Players in Social Media Field - by numbers of users:

                  •        Facebook

                  •        Twitter

                  •        LinkedIn

                  •        Google+

                  •        You Tube

                  •        Pinterest


                                                       5
Wednesday, January 9, 13
Social Media 2013


                    • QUESTION:

                    • What’s driving the continued growth of social
                      media?




                                          6
Wednesday, January 9, 13
Mobile 2013

                    • ANSWER:

                    • MOBILE!

                    • More people are using smartphones and
                      tablets to access social media!




                                         7
Wednesday, January 9, 13
Trends 2013

                    • VIDEO
                    • More people watching videos.
                    • PROLIFERATION
                    • New social media sites continue to
                      emerge and catch on.


                                       8
Wednesday, January 9, 13
Trends 2013

                    • THE GLOBAL LIVING ROOM
                    • Social TV is on the rise
                    • SOCIAL CARE
                    • Social Care is transforming customer
                      service.


                                         9
Wednesday, January 9, 13
Trends 2013
                    • HYPER-INFORMED CONSUMERS
                    • Social media is transforming the way
                      that consumers across the globe make
                      purchase decisions.
                    • OPPORTUNITY FOR ENGAGEMENT
                    • Consumer attitudes toward advertising
                      on social media are still evolving.

                                       10
Wednesday, January 9, 13
Social Media Overview




                           11
Wednesday, January 9, 13
Mobile Apps/Web




                                  12
Wednesday, January 9, 13
Mobile Phone Sites




       Designed by Eric Bloom of Mobile MarCom   13
Wednesday, January 9, 13
Karen’s Mobile Phone Site



   •       Designed by
           Eric Bloom of
           Mobile MarCom




                           14
Wednesday, January 9, 13
Social Media 2013
       •      Time spent on mobile apps and the mobile web account for 63 percent
              of the year-over-year growth in overall time spent using social media

       •      46% of social media users say they use their smartphone to access
              social media

       •      16% say they connect to social media using a tablet

       •      With more connectivity, consumers have more freedom to use social
              media wherever and whenever they want



       •      Source: Nielsen and NM Incite’s 2012 Social Media Report




                                                     15
Wednesday, January 9, 13
Facebook on Mobile




                           16
Wednesday, January 9, 13
Facebook RULES!




                                  17
Wednesday, January 9, 13
Facebook on Mobile




                             18
Wednesday, January 9, 13
Facebook on Mobile




                             19
Wednesday, January 9, 13
Facebook on Mobile
                           Facebook can be accessed in 2 ways on a
                           mobile phone:



                             Boardwalk
                             Boardwalk
                           1. Mobile browsing site
                           m.facebook.com

                           2. Facebook mobile app
                           The app is available on smartphones and
                           can easily be downloaded in the app store
                           on the phone.




                                              20
Wednesday, January 9, 13
Social Media Overview




                           21
Wednesday, January 9, 13
Facebook Mobile App




                           22
Wednesday, January 9, 13
Facebook Mobile App




                           23
Wednesday, January 9, 13
Boardwalk
                           Boardwalk



                               24
Wednesday, January 9, 13
25
Wednesday, January 9, 13
26
Wednesday, January 9, 13
27
Wednesday, January 9, 13
28
Wednesday, January 9, 13
29
Wednesday, January 9, 13
Messenger for Mobile




                           30
Wednesday, January 9, 13
Social Media Overview




                           31
Wednesday, January 9, 13
Social Media Overview




                           32
Wednesday, January 9, 13
Social Media Overview




                           33
Wednesday, January 9, 13
Tips

                  •        Status Updates: Short!

                  •        No complex graphs, charts, infographics

                  •        Select powerful photos that inspire, educate or surprise

                  •        Google+

                  •        App Store: Download Facebook mobile app, Page Manager,
                           Facebook Poke, Facebook Messenger

                  •        Visit Facebook mobile site (from your browser on your phone)



                                                       34
Wednesday, January 9, 13
How much time should your business
  invest in Facebook?


                           • Do my customers / prospects look for services like
                             mine on smartphones and tablets?


                                          Boardwalk
                                          Boardwalk
                           • What sorts of services are they likely to search for my
                             business and businesses like mine on (Yelp,
                             FourSquare, Google?
                           • How much effort will it take to better position myself
                             for exposure through mobile or video search?
                           • Is that effort going to be worth it based on how much
                             of my customer and prospective customer base is I’m
                             likely to reach?




                                                            35
Wednesday, January 9, 13
Resources

                  •        Bloomberg News: Facebook Rises on Optimism for Mobile Ad
                           Sales Increase; By Brian Womack on January 02, 2013

                  •        New York Times: More Facebook Changes, Aimed at Users on
                           the Go; By PAUL BOUTI on January 2, 2013

                  •        Facebook Help: www.facebook.com: Using Your Page on Mobile

                  •        HubSpot, Nielson Report, Social Media Examiner




                                                      36
Wednesday, January 9, 13
2013 Classes with Karen




                           37
Wednesday, January 9, 13
Resources
      •       Email Karen: karen@karenkefauver.com

      •       Karen’s Facebook Business page:
              www.facebook.com/karen.kefauver.business




                                            38
Wednesday, January 9, 13

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Social Media for Mobile Facebook and 2013 Trends

  • 1. Agenda • Social Media Overview • 2013 Trends • Mobile Websites, Apps and Mobile Facebook 1 Wednesday, January 9, 13
  • 2. Resources After the Talk • Email Karen: karen@karenkefauver.com • LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business 2 Wednesday, January 9, 13
  • 3. Social Networking Boardwalk Boardwalk 3 Wednesday, January 9, 13
  • 4. How We Access Social 4 Wednesday, January 9, 13
  • 5. Social Media Overview • Biggest Players in Social Media Field - by numbers of users: • Facebook • Twitter • LinkedIn • Google+ • You Tube • Pinterest 5 Wednesday, January 9, 13
  • 6. Social Media 2013 • QUESTION: • What’s driving the continued growth of social media? 6 Wednesday, January 9, 13
  • 7. Mobile 2013 • ANSWER: • MOBILE! • More people are using smartphones and tablets to access social media! 7 Wednesday, January 9, 13
  • 8. Trends 2013 • VIDEO • More people watching videos. • PROLIFERATION • New social media sites continue to emerge and catch on. 8 Wednesday, January 9, 13
  • 9. Trends 2013 • THE GLOBAL LIVING ROOM • Social TV is on the rise • SOCIAL CARE • Social Care is transforming customer service. 9 Wednesday, January 9, 13
  • 10. Trends 2013 • HYPER-INFORMED CONSUMERS • Social media is transforming the way that consumers across the globe make purchase decisions. • OPPORTUNITY FOR ENGAGEMENT • Consumer attitudes toward advertising on social media are still evolving. 10 Wednesday, January 9, 13
  • 11. Social Media Overview 11 Wednesday, January 9, 13
  • 12. Mobile Apps/Web 12 Wednesday, January 9, 13
  • 13. Mobile Phone Sites Designed by Eric Bloom of Mobile MarCom 13 Wednesday, January 9, 13
  • 14. Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarCom 14 Wednesday, January 9, 13
  • 15. Social Media 2013 • Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spent using social media • 46% of social media users say they use their smartphone to access social media • 16% say they connect to social media using a tablet • With more connectivity, consumers have more freedom to use social media wherever and whenever they want • Source: Nielsen and NM Incite’s 2012 Social Media Report 15 Wednesday, January 9, 13
  • 16. Facebook on Mobile 16 Wednesday, January 9, 13
  • 17. Facebook RULES! 17 Wednesday, January 9, 13
  • 18. Facebook on Mobile 18 Wednesday, January 9, 13
  • 19. Facebook on Mobile 19 Wednesday, January 9, 13
  • 20. Facebook on Mobile Facebook can be accessed in 2 ways on a mobile phone: Boardwalk Boardwalk 1. Mobile browsing site m.facebook.com 2. Facebook mobile app The app is available on smartphones and can easily be downloaded in the app store on the phone. 20 Wednesday, January 9, 13
  • 21. Social Media Overview 21 Wednesday, January 9, 13
  • 22. Facebook Mobile App 22 Wednesday, January 9, 13
  • 23. Facebook Mobile App 23 Wednesday, January 9, 13
  • 24. Boardwalk Boardwalk 24 Wednesday, January 9, 13
  • 30. Messenger for Mobile 30 Wednesday, January 9, 13
  • 31. Social Media Overview 31 Wednesday, January 9, 13
  • 32. Social Media Overview 32 Wednesday, January 9, 13
  • 33. Social Media Overview 33 Wednesday, January 9, 13
  • 34. Tips • Status Updates: Short! • No complex graphs, charts, infographics • Select powerful photos that inspire, educate or surprise • Google+ • App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger • Visit Facebook mobile site (from your browser on your phone) 34 Wednesday, January 9, 13
  • 35. How much time should your business invest in Facebook? • Do my customers / prospects look for services like mine on smartphones and tablets? Boardwalk Boardwalk • What sorts of services are they likely to search for my business and businesses like mine on (Yelp, FourSquare, Google? • How much effort will it take to better position myself for exposure through mobile or video search? • Is that effort going to be worth it based on how much of my customer and prospective customer base is I’m likely to reach? 35 Wednesday, January 9, 13
  • 36. Resources • Bloomberg News: Facebook Rises on Optimism for Mobile Ad Sales Increase; By Brian Womack on January 02, 2013 • New York Times: More Facebook Changes, Aimed at Users on the Go; By PAUL BOUTI on January 2, 2013 • Facebook Help: www.facebook.com: Using Your Page on Mobile • HubSpot, Nielson Report, Social Media Examiner 36 Wednesday, January 9, 13
  • 37. 2013 Classes with Karen 37 Wednesday, January 9, 13
  • 38. Resources • Email Karen: karen@karenkefauver.com • Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business 38 Wednesday, January 9, 13