1. ARIZONA’S REAL ESTATE COMPANY
Your Home Marketing Plan

2. From the Executive Team
Since 1926, Long Realty has put its experience to work for hundreds of thousands of families across Arizona. Our
mission statement is: “To create an exceptional real estate services experience that builds long lasting relationships.”
We take that mission seriously and are committed to providing you an exceptional experience.
Our company has a dedicated team of real estate professionals who are part of your sales associate’s team, including
Marketing and Technology, Education, Branch Management departments and our Core Services companies. This
gives your Long Realty sales associate an advantage in providing you the highest level of service possible.
Back Row: Debbie Goodman Butler, Executive VP, Tony Finely, CFO, Megan
Miller, VP, General Counsel, Kevin Kaplan, VP Marketing & IT. Front Row:
Jerome King, Designated Broker, Renee Booker, Exec. VP Core Services/Pres.
Long Title, Rosey Koberlein, CEO
With the exclusive training, tools, support and agent
network we provide, your Long Realty sales associate is
uniquely qualified and ready to navigate you through a
worry-free real estate transaction. One where your
interests are always top of mind. We thank you for
allowing Long Realty the time to meet with you, and
learn more about your home and needs. We hope you’ll
choose us for your home sale, and we can put our
experience to work for you.
Sincerely,
Long Companies Executive Team

3. My Commitment to Sell Your Home
Marketing Your Listing
SERVICE TO YOU DURING THE LISTING
 Keep all aspects of the transaction confidential.
 Treat clients and their representatives with respect and cooperation.
 Respond to every client call or e-mail within 4 hours.
 Solicit management assistance immediately if a problem develops
MARKETING SERVICES INCLUDE
 A written marketing plan listing all websites where the listing will be posted.
 A written advertising and open house schedule.
 A written comparable market analysis that includes current listings, recent sales, plus expired or withdrawn listings.
PROCESSING THE LISTING
 Complete the full listing packet and turn it in for processing within 24 hours.
 Coordinate sign and keysafe placement.
 Post listing to Long Realty website, Multiple Listing Service website, and Realtor.com website.
 Take digital pictures.
 Place listing on personal web site including color pictures, slide show, video tour and a detailed description.
SERVICING THE LISTING
 Call or e-mail sellers each week with a complete update regarding that week’s showings and marketing activities.
 Call or e-mail sellers after all open houses to share feedback.
 Send open house invitations to target area.
 Every 30 days meet with the seller to review and update the “Home Selling Plan”, update the comparable sales
data,
and to discuss positioning with respect to price.

4. My Commitment to Sell Your Home
Once You Get an Offer
SERVICE TO CLIENTS DURING OFFER NEGOTIATIONS
 Advise in the negotiating process.
 When possible, present all offers and counteroffers in person.
 While an offer is being negotiated, call or e-mail sellers daily to keep them informed, even if there is no resolution of the negotiation.
 Assist with financing alternatives.
SERVICE TO CLIENTS WHILE THE PROPERTY IS UNDER CONTRACT
 Call or e-mail the sellers as needed but not less than once a week to keep them informed.
 Call the other agent, the lender, the escrow officer as needed but not less than once a week to keep all parties informed.
 In compliance with the purchase contract, instruct the closing agent/escrow. to open and draw documents. Ask closing agent to keep
brokers informed directly of all transaction activity.
 Monitor transaction for timely completion of all contingences including, but not limited to, deposits, inspections, and loan contingencies.
 Arrange for the buyers’ inspection appointments.
 If necessary, assist sellers in obtaining estimates of any work needed.
 Monitor status of buyers’ loan and report to sellers.
 Assist sellers in complying with local ordinances.
 Follow progress of title transfer.
 Monitor progress of buyers’ fire and/or flood insurance.
 Anticipate and assist in solving any special problems associated with the sale of the property.
 Coordinate any other transactions relating to the sale of this property.
 Coordinate closing logistics including final closing, appointment and moving arrangements.
 Monitor buyers’ deposit of funds and signing of all final documents.
 Personally inform sellers when the property has closed/recorded.
 On moving day, transfer keys and garage door openers from sellers to buyers.
 Follow up with sellers to make sure they have received all final documentation.
 Follow up and advise on delivery of proceeds.

5. My Credentials
My Designations
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My Experience
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6. Testimonials
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7. Understanding Buyer Behavior
INCREASING USE OF THE INTERNET TO SEARCH FOR HOMES (2003-2013)
What does this mean to you? You want an agent that has maximum exposure for your property on the Internet.
*NAR Profile of Home Buyer and Sellers 2013

8. Understanding Buyer Behavior
WHERE THE BUYER FOUND THE HOME THEY PURCHASED
What does this mean to you?
Most buyers found the home they purchased through an agent or the Internet. That is why it is
important to list your home with an agent and company that have these strengths.
NAR Profile of Home Buyer and Sellers 2013

9. A Targeted Marketing Strategy
to Sell Your Home
My Marketing
My Powerful Network
Current Market Conditions
Pricing Strategy

10. In addition to being in the MLS
system, your home will be listed
on these highly trafficked
websites – Exposing you to
Millions of Potential Buyers.
The most exposure to buyers through a
national network of high traffic websites.
Exposure Through
Websites

11. *Source: Experian Hitwise. Data for 12 rolling weeks ending 5/24/14, based on custom category of sites as defined by HomeServices ranked by US Visits Share..
Get the most online exposure to potential buyers for your property.

12. LongRealty.com & My Long Realty Website
LongRealty.com and My Website feature a detailed profile of your Property and the
surrounding Neighborhood.
PROPERTY INFORMATION
 Multiple Full Screen Photos
 Video Tour
 Property Details
 Maps, Tax Info, Assessor Maps,
School Info and more
 Easy to email listing or share
with friends on Social Media
NEIGHBORHOOD INFORMATION
 Housing, People, Economy, Schools, Environment,
Quality of Life
 Interactive Map of the Neighborhood and Amenities
LongRealty.com and My Website attract more buyers to your property.

13. myLongRealty
Use my website to get local real estate information when and how you want it. You choose. If you’re
interested in anything Real Estate, there’s only one place you need to go.

14. myLongRealty

15. Video Tours
The usage of online video has exploded. When you list your property
with me I will have a professionally narrated video tour of your
property produced and available on LongRealty.com, my website,
thousands of Long Realty agent websites and on YouTube.com.
 87% of US Internet users view video
online. On YouTube.com hundreds of
millions of videos are viewed daily.
 Video ads reached 55.6% of the total US
population*.
 Long Realty video tours are viewed over
250,000 times a year.
 Listings with virtual media are 40% more
likely to get viewed online than those
without. A video tour is just another way I
differentiate your property to a huge base
of potential buyers.
Get your listing noticed online with a Long Realty video tour.
*comScore Video Metrix, December 2013

16. We Can Hit Our Target Market
Immediately
When you list your home with me, I will put your property right into the email
inbox of prospective buyers.
 Potential buyers - I will immediately send
an email announcement to those buyers
that have registered for alerts on homes
similar to yours.
 Other Agent’s Buyers - I will reach out to
other agents who have clients that have
registered for alerts on homes similar to
yours.
Ask me how many matches we have for
you.
Target market through email
to reach potential buyers looking for a property like yours.

17. Marketing Your Property with Mobile Search
Consumers are increasingly using mobile devices to search the web for information. 91% of adults
have cell phones or smart-phones and, among them, 56% have accessed the internet via their
phone.*
Reach more potential buyers through mobile web search.
This creates a unique opportunity
to market your property to buyers
embracing mobile web search.
Your property will be posted on our
mobile website m.LongRealty.com
as well as my mobile website.
How buyers are finding information
is changing rapidly, that is why you
should feel confident listing with
me as I use the latest technology
to market your property.
*PewResearchCenter 6/2013

18. Listing Snapshot
Keeping you informed
every step of the way.
See what exposure your
listing is getting on Long
Realty websites
Keeping you informed
with weekly or monthly
email updates
See the current
information at any time
by logging into my
website

19. Listing Snapshot with Market Activity Summary
See what exposure your listing is getting on
Long Realty websites
Log of marketing activities done to assist in
selling your property
Weekly or monthly email updates
See the current information at any time by
logging into my website
Keeping you informed
every step of the way.

20. Reaching More Buyers Through Long
Realty’s Mobile App
Mobile applications are used by 68% of new home shoppers at the onset and
throughout their research.*
Buyers can search active listings,
pending sales and recently sold
properties across Arizona.
Current and Accurate – Information updated
every 15 minutes
Find nearby properties
Draw your own search area
Track favorite listings
Large, high resolution property
photos
HomeScan - Scan the
neighborhood for homes using a
live camera view
Available for iPad, iPhone and Android
For the most exposure to buyers,
there’s no comparison.
*Source: Google and Complete Home Shopper Mobile Survey, 2012

21. Marketing Your Property with Text Messaging
Over 4.1 billion text messages are sent every day1
and 80% of people use their cell phone to send
text messages.2
With the TextLong program:
 Potential buyers can get information on your home immediately via text message by using the
instructions on the yard sign
 Potential buyers also receives in the text message links to all the property details and photos on
my mobile website
 I get notified instantly when a text inquiry is made, giving me the opportunity to follow up with the
potential buyer
1. Admod 2012, Cell Fire, ABI Research
2. Pew Research Center, December 2012
Generate more buyer inquiries on your property through text messaging

22. Marketing Your Property
Through Direct Mail
Direct Mail can spread word of your listing through a targeted area.
Notify neighbors, and my sphere
of influence of your property,
when it goes on the market for
sale. Our direct mail campaigns
initiate word of mouth marketing,
maximizing exposure and
marketing to a target audience.

23. AZ Daily Star –
Our Exclusive Long
Realty Pull-out Section
Brings in a high level of calls from interested buyers,
so they can learn about your home.
Long Realty Company advertises more widely than any other
local real estate company. Showcasing your property where it
counts – making it more likely that interested buyers will see your
property than properties listed with other real estate companies.
Full-color ads
Features New Listings
Features Price Reductions
Features Open Houses
Available only to Long Realty Sales Associates
Published Saturday and Sunday, Arizona Daily Star
Over 600,000 readers will see your home

24. High-profile Print Exposure –
Tucson Guide Quarterly
High-profile local exposure to reach our target audience.
 OVERSIZED full color
property photos
 Premium distribution
 Quarterly publication
 Longer shelf life
 Over 40,000 distributed
quarterly

25. High-profile Print Exposure –
Green Valley News
Brings in a high level of calls from interested buyers,
so they can learn about your home.
Long Realty Company advertises more widely
than any other local real estate company.
Showcasing your property where it counts –
making it more likely that interested buyers will
see your property than properties listed with
other real estate companies.
 Exclusive pages available only to Long
Realty Associates
 Premium positioning Wednesday
 Premium positioning Wednesday for
Sahuarita

26. High-profile Print Exposure –
Sierra Vista Herald
 Full color Ads
 Features Open Houses
 Exclusive weekly ad available
only to Long Realty Associates
 Premium Positioning in Sunday
newspaper
High-profile local exposure to reach our target audience.

27. High-profile Print Exposure –
Homes & Land
High-profile local exposure to reach our target audience.
 Full Color, glossy ads
 Published 13x per year and Distributed to over 700
locations in Tucson & Southern Arizona
 117,500 Readers per issue
 Direct Mailed to owner occupied listings in Tucson and
Southern Arizona valued at $250,000 - $500,000
 Listing will appear on HomesAndLand.com plus online
syndicated to over 20 high traffic websites that attract
over
200 million unique viewers per month

28. High-profile Print Exposure –
Real Estate Press
 Full Color, glossy ads
 Monthly distribution in Sierra Vista
and Southern Arizona
High-profile local exposure to reach our target audience.

29. My Open Houses
45% of buyers use open houses in their property search*. That is why we provide a comprehensive
marketing plan for your open house to get your event the most visibility, with the Internet as a central
component. We are different than most real estate companies in that we advertise your open house
on an expansive list of local and national websites.
Your open house can be searched on:
 LongRealty.com
 LongRealtyOpenHouses.com
 Openhouse.com
 Trulia.com
 FrontDoor.com
 My Long Realty website
 My Long Realty Mobile App
 Over 1,300 other Long Realty agent websites
And is also available on:
 Yahoo! Real Estate
 YouTube
Maximum Internet exposure for your open house can help attract a buyer.
*NAR Profile of Home Buyer and Sellers 2013

30. My Open Houses
In addition to worldwide Internet exposure, we will also advertise
your open house in the local newspaper – helping you reach
those that are both online and offline.
Get added visibility for your open house
through our newspaper advertisement program.

31. Drive-By Exposure
 Long Realty’s well recognized sign
provides high-profile exposure to reach
your target audience
 Full-color flyers showcase
property details

32. All About Your Home Book
When prospective buyers visit your property or open house, we
have a unique way to showcase your home and provide buyers
valuable information.
All About Your HOME Books are designed to thoroughly inform
prospective buyers about your home’s special qualities as well as
 Neighborhood Attributes
 School Information
 Community Services
 Recreation
 Demographic Profile of the Area
 Available in Your Home 24/7
Solid, accurate information can help buyers feel secure
and better equipped to make a purchase.

33. Staging Tips
When showing your property, you only get one chance to make a good impression. Here are some
suggestions to increase the desirability of your property to potential buyers, and help you sell at the
best price, in the least amount of time.
 Curb Appeal Is Essential - A buyer’s first impression is formed by viewing the outside of your property. Trim plants and trees, weed your
front back and side yards, use leaf blowers to remove leaves, pods, plant debris. Inspect the exterior of your property, including shutters
and windows. Steel or aluminum siding should be clean. If the house needs painting, buyers will notice, and may consider it a major
objection to purchasing your property.
 Pay close attention to the front door – it should sparkle. Polish the doorknob, clean the glass and replace worn screens.
 Neatness Counts – A sparkling clean home greatly enhances its appeal to buyers. Scrub each room from top to bottom covering every
nook and cranny. The entryway, kitchen and bathrooms are key areas, and should be given special attention. Shampoo the carpeting if it
hasn’t been done recently. If your carpet is old or matted it will be a detriment to selling the property. Consider replacing it or removing it
if there is hardwood underneath.
 Eliminate Clutter – Closets, cupboards and other storage areas should be neat and uncluttered. Box everything you do not use regularly
and donate it, sell it, throw it away or store it. Look at each room in the house with “less is best” as your objective. Remove unneeded
furniture to make each room appear more spacious. Kitchen counter-tops should be clear of everything except what you use daily.
 If it’s Broken, Fix it – Repairs such as loose door knob, broken dishwasher, dripping faucet and squeaky or sticking doors all detract
from a property’s value. An afternoon spent making needed repairs now can eliminate buyers’ objections later. Hire a professional, if
needed.
 Small Additions Make a Big Impression – With minimal expense, you can improve the appearance of any room. Consider replacing worn
area rugs and throw pillows. New towels can freshen a tired kitchen or bath. Flowers add warmth and charm to any location. Identify the
things you can do to make areas more pleasing to a buyer.
 It’s a Team Effort – Enlist the help of all household members to get the house ready – and keep it ready – for prospective buyers. A few
minutes spent tidying up each morning can make the difference for a showing in the afternoon!
I can help you stage your home for sale.

34. Staging Your Home
VACANT AND OCCUPIED HOMES PREVIOUSLY ON THE MARKET*
This study includes 89 vacant and occupied homes (not staged) previously on the market an average
of 166 days unsold. Those same homes were staged and sold in 32 days on average after staging.
This is 73% less time on the market.
*Source: Real Estate Staging Association Report, February 2013
Staging your home can help increase the chance of a successful sale.

35. Quick Start 30-Day Marketing Plan
Your first thirty days on the market are the most critical. In order to maximize the opportunities
available to you during this important window of time I will implement the following steps…
 Input your property into MLS
 Install keysafe
 Install customized “For Sale” sign
 Take multiple pictures of your home for all internet advertising
 Create a professional video tour
 Submit your home to Long Realty Company website
 Syndicate your property onto search websites
 Post your property on Craig's List
 Create a customized photo flyer
 Install specialty tubes for flyer distribution on “For Sale” sign
 Create a customized “Home Book” featuring the benefits of your home & neighborhood
 Talk enthusiastically about property at office meetings
 Schedule two Open Houses
 Advertise Open Houses on Long Realty Company website
 Pick up business cards/sign-in sheets names and phone numbers
 Call agents for follow-up comments and share with you
 Send listing update emails to any buyers registered through the Long Realty website
My marketing plan goes to work right away to find a buyer quickly.

36. Marketing New Construction
Developments
 A customized website for your
subdivision is developed
(interactive lot availability, floor
plans and home styles).
 Builder construction loans
 New Home Buyer Financing
 Home-owners Insurance
 Marketing Programs
Providing a comprehensive new construction program
helps builders market and sell homes.

37. For Sale By Owner?
SELLING YOUR HOME ON YOUR OWN MAY BE HARDER THAN YOU THINK!
Here are some points to consider:
 You may place the security of your home and yourself at risk. Ads and “For Sale by Owner” signs tend to invite just anyone to
inspect your house. You have very little control and no opportunity to pre-screen potential buyers.
 You may not know the marketplace well enough to establish the best price for your home. If it is too high, you may lose buyers.
If you ask too little, you stand to lose a great deal of money.
 Coordination of arrangements and the paperwork involved with a home sale requires many hours, especially if you are not well
versed in real estate and the law. You also stand a chance of making costly mistakes.
 You may have limited advertising resources. Along with the placement advantages we receive from frequent newspaper
advertising, we attract buyers through the Multiple Listing Service, LongRealty.com, and numerous referral opportunities.
 Without good advertising and professional help, your home may be on the market for too long to get top dollar. That makes it
harder to sell even if you do ultimately decide to list it with a Realtor. People may think it hasn’t sold because there is a problem.
 Buyers often need assistance with financing. That’s a job best left to a trained professional.
 Unless you are skilled in the art of compromise, you may not be able to effectively close your sale. The “give and take” aspects
of the sale of a home must be skillfully negotiated before a transaction is successfully completed.
 Believe it or not, buyers don’t like to deal directly with home sellers. They aren’t comfortable asking questions or pointing out
discrepancies since insult or confrontation may result. Dealing with a REALTOR®
gives them confidence and reassurance.
FSBOs typically have a lower median selling price, though FSBOs typically received 97% of their asking
price whereas agent-assisted sales typically received 95% of their asking price.
Don’t take chances with your most valuable asset.
Put Long Realty to work for you today!
*2012 National Association of Realtors Profile of Buyer and Sellers.

38. Long Realty can give your property national exposure.
From California to Florida & Every Point in Between
The real estate companies of HomeServices of America, a Berkshire Hathaway affiliate, have decades of
experience managing every aspect of real estate. We have a significant national presence and our
companies offer every conceivable local connection you would imagine.
Being a part of HomeServices of
America connects Long Realty with a
network of over 70,000 agents across
the country and gives the strength, reach
and assets of a Berkshire Hathaway affiliate.
Our National Network

39. Long Realty can give your property international exposure.
Our Global Network
Globally, we have the widest reach
of any Real Estate Company in town.
We’re part of a family of far-reaching,
world-class real estate networks that work
with buyers & sellers across the globe,
even those looking in our community. Long
Realty is a member of Leading Real Estate
Companies of the World, a global network
in over 40 countries that has more home
sales than any other national brand, plus a
Berkshire Hathaway affiliate, with a
network of over 70,000 agents nationwide.
* Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production.

40. The Strongest Local Company
Statewide Coverage: 1,200 sales associates and 38 office
locations throughout AZ
Managed Locally: Based in Southern AZ managed and run
by Arizonans. Founded in 1926, we’ve been serving the local
community for over 88 years.
#1 in Luxury: Long Realty knows the luxury market. Over
60% of the luxury real estate in Tucson is sold by Long
Realty sales associates.
Giving Back to the Community: More than 2 million dollars
in support has been donated through the Long Realty Cares
Foundation to over 170 local, non-profit organizations since
2002.
Long Realty Company is the strongest local company
with an unmatched global reach.
The Long Realty Network’s combination of a strong local & global approach is a proven formula that has helped
hundreds of thousands of Arizonan’s sell and buy real estate. It is an important reason why Long Realty agents are
so successful.
Local & Global Network Highlights
Local Knowledge: Our monthly Housing Reports feature the
latest
real estate trends in your area and your Long Realty agent will
help you understand current market information.
Leading Home Search Tools: Our website LongRealty.com and
mobile app feature up-to-date listings from all across the state.
One Stop Shopping: We create a convenient and stress free
real estate experience through our affiliate companies Long
Mortgage Company, Long Title Agency and Long Insurance
Group.

41. Local & Global Network Highlights (cont.)
Unmatched Global Reach
Long Realty Company, a Berkshire Hathaway Affiliate: Long Realty
Company has been owned by HomeServices of America, a Berkshire
Hathaway affiliate, since 1999, giving us the strength, financial
resources and national network to help with virtually any real estate
related need. Anywhere.
Worldwide Real Estate Network: Long Realty Company is a member
of Leading Real Estate Companies of the World, a collection of over
500 leading residential real estate firms, represented by 4,000 offices
and 120,000 associates in over 40 countries worldwide.
International Luxury Connections: Long Realty is a member of
Luxury Portfolio International, a leading luxury network featuring 200
affiliated companies around the world. Long Realty is also a member of
the Who’s Who in Luxury Real Estate network, a group of more than
130,000 professionals in more than 85 countries collectively selling in
excess of $190 billion of real estate annually.
International Website: LongRealty.com isn’t just a
leading local website, it also reaches international
home shoppers with traffic from over 7,000 cities in
over 170 countries.
Experience in Global Relocation: Long Realty is
the local member of Worldwide ERC, a workforce
mobility association for professionals who oversee,
manage, or support U.S. domestic and international
employee transfer, with over 12,000 members
Long Realty Company is the strongest local company
with an unmatched global reach.

42. Long Realty’s Regional Coverage
Being part of the Long Realty brand
I can give your property maximum exposure.
Long Realty has grown to over 1,200 agents
in 38 office locations across Arizona and
Mexico. That means there are many Long
Realty agents working with potential buyers
right now across the region that I can
network with about your listing.

43. My Network – Long Connects
Our company uses the latest social media technology to connect me with all Long Realty sales
associates and offices across Arizona and Mexico.
Our exclusive, internal online networking platform, Long Connects, gives me the ability to instantly
connect with other Long Realty sales associates who may be working with buyers interested in a
property like yours. It also enables me to keep informed of buyer needs from other Long Realty sales
associates, helping me find a quick match for your listing.
I can quickly network online with over 1,400
Long Realty sales associates to find a buyer.

44. Pricing Strategy
Setting your asking price correctly is the key to successful results. Guided by our local market
expertise, you’ll be able to make that decision with confidence.
Properties Priced Right:
 Increase showings
 Bring more interested buyers
 Creates ease in the appraisal process
 Keeps the prime market momentum – the first 30 days
 Sends a message to buyers about your motivation to sell
Over-Priced Properties:
 Help sell the competition
 Reduce showings
 Lose buyers unwilling to negotiate
 Can cause appraisal problems
 Lose the prime market momentum – the first 30 days
 Send a message to your buyers about your motivation
 Net the seller less
It is important to remember that the value of your home is ultimately not set by you, but rather by the
amount of money a buyer is willing to pay for it at any given time.
Armed with the latest market knowledge
I can help guide you through an effective pricing strategy.

45. Pricing Strategy
Pricing your property properly when first listed can help you get a higher percentage of your list price and sell it in half
the time. The majority of showings occur when a house is first placed on the market. If you price too high when you put
it on the market, you run the risk of incurring higher holding costs and ultimately getting less for your property.
Capitalize on early buyer activity by
having your home priced right from the beginning.
Data obtained from TARMLS using Brokermetrics software. Based on residential closed sales activity in July 2013
This data shows that home priced right from the beginning sell faster and for a higher percentage of list price than those that end up doing price reductions.

46. Pricing Your Property to Move
Pricing it right from the start will
give your property maximum exposure.
Your property will generate the most attention
and showings in the first weeks it’s on the
market. For best results, you should list it at a
realistic price right from the beginning. If your
price is too high relative to the competition, the
right buyers will not even look at an otherwise
attractive property - particularly during the critical
state of initial market exposure.
Trend of Inquiries per Week on Market

47. Smooth Transactions
I am not only dedicated to finding a buyer for your property, but also helping you negotiate the best
terms for your sale and experience a smooth transaction.
Our personalized service is backed by the Long Realty team of experts all working together to give
you a smooth and successful outcome. They include:
 Supportive, experienced management team
 Sophisticated transaction technology (My Transaction Now) streamlining the complex process
 Backing of a full service marketing department
 Expertise of the entire organization – specialists in technology, relocation, mortgage, title and insurance
 Arrange for all inspections (physical, geological, termite, etc) and assist in resolving any and all problems that
may arise.
 Coordinate disclosure forms, including any pertinent regional/state disclosures, and help to coordinate that forms
are completed in a timely manner.
 Provide you with government mandated information regarding environmental hazards and lead based paint.
 Coordinate with the appropriate third parties to check that your property conforms to all governmental
regulations.
 Review closing statements and documents prior to closing.
 Facilitate closing details.
I will consistently monitor all time limits, terms and conditions on contingencies that need to be
adhered to by buyer and seller and guide you through the entire process.
I am backed by a team of experts
to guide you through the process to a successful closing.

48. Long Mortgage Company
Long Mortgage Company financing offers services to help buyers. Our mortgage program offers
buyers a full menu of products including conforming and jumbo loans. Qualified customers can
receive a same-day loan pre-approval right over the phone. Our mortgage consultants based in our
branch offices, are available seven days a week to answer your calls.
All first mortgage products are offered and provided by Homeservices Lending, LLC Series A dba Long Mortgage Company.
Long Mortgage Company may not be available in your area. ©2010 Long Mortgage Company. All Rights Reserved. #53523

49. Quality One-stop Services
You can confidently entrust the many facets
of your home sale to one central contact.
 Home Lending Pre-Approvals
 Competitive Pricing
 Convenient On-Line Application
 Wide Selection Of Home Loan Products
 Ask About Our Home Closing Guarantee
 My Transaction Now: 24-Hour On-Line Loan Status Updates
 Immediate Accessibility (Long Mortgage Consultants Are Available In Every Long Office)
 Faster and More Accurate Service
 Easy-to-Understand Title Insurance Policies
 Exceptional Resolutions & Accountability
 Extraordinary Customer Service & Personnel
 Full-Title Search & Commitment Within 48-Hours After Escrow
 Multiple National Underwriters with Expanded Coverage
 Long Companies’ Home Closing Guarantee: On-Time Closing & Closing Costs Guaranteed
 Free Title Insurance Quotes On-Line
 Full-Service Personal Insurance Agency
 Representing 10 National Leading Insurance Carriers
 Dependable Coverage At Competitive Rates
 Knowledgeable Licensed Insurance Agents
 No Delays – Your Insurance In Place By Closing
 Convenient On-line Quote Requests With No Obligations
 Comparison Shopping Made Easy Since We Shop For You

50. American Home Shield Warranties
Give Sellers a Winning Advantage
 Attract buyers
 Add value to listings
 Help homes sell an average of 23 days faster*
 Help homes sell an average of .63% closer to the listing price and an average of 4% higher at closing*
 Distinguish the property from others on the market
 Discourage downward price negotiation
 Boost buyer confidence
 Help protect the home during the listing period
 Reduce after-sale liability
 Offer flexible, customizable coverage plans

51. Protect Your Home with 2-10
Home Buyers Warranty
 Sell your home faster
 Turn the perfect home into the perfectly working home
 Add value to your listings
 Attract more buyers
 Increases resale value of the home
 Gives your listings a competitive edge
 Less out of pocket costs for repairs
 Easily place claims online
 No negotiating with contractors

52. Long Cares Foundation
At Long Realty, we know our clients are investing not only in
homes, but in the quality of life that surrounds them. Since its
inception, our foundation has provided hundreds of grants
totaling over $2 million to local organizations that promote
health, education, community and environment. We also
actively volunteer our own time and talents to the causes we
support. We contribute a part of our commission to the Long
Realty Cares Foundation. The company supplements these
funds with its own corporate contributions.
For a list of our contribution recipients,
visit www.LongRealtyCares.com.

53. Long Advantage Program
Take Advantage of Long Realty’s established relationships with Southern Arizona’s finest businesses.
With your Advantage Card, you can take Advantage of our partner discounts and services. This
program was created to help you before, during and after your real estate transaction. Whether
you’re looking for new appliances, landscaping, dry cleaning services, a new vehicle or a resort hotel
the Long Advantage Program has it all!
 No Membership Fees
 Over 56 Local Business Services
 Pre-Qualified Partners
 Special Discounts
 Your Long Advantage Card
Never Expires
The Long Advantage Card provides products, services
and exclusive discounts to Long Realty clients.
Log onto my website anytime to view our participating
partners and their exclusive offers, as they have periodic updates.

54. Quick Guide to Helpful Phone Numbers for Pima
County
Long Realty Company, Main Switchboard: (520) 888-8844
AREA CODE FOR SOUTHERN ARIZONA IS 520