Know the ways of marketing your products of online store on LinkedIn to get consumers to your e-commerce store

1. 10 Tips to Market Your Online Store on LinkedIn
eCommerce Software for Indian SME’s

2. Statistics reveal that, there are more than 150 million people and 2 million businesses
having strong presence on LinkedIn. Having a page on LinkedIn is must for every e-
commerce businessman to market their business. Creating a LinkedIn company page is
free of cost. It only requires your time and attention to fill some information of your
company. In your company’s page, you can put the type of business, your logo,
number of employees, links of your blog, links of your website, pictures, videos, etc.

3. Everybody knows about LinkedIn today. It is the most popular social network for
people seeking business. Do you know now it is possible to do e-commerce marketing
through LinkedIn? But LinkedIn is entirely different from other social networking sites
like facebook and twitter. The mood at LinkedIn is more professional. It is about
partenerships, knowledge, transactions and networking. It’s not about sharing your
daily pictures or hillarious memes and youtube videos. E-commerce stores can use
LinkedIn for a variety of purposes like gaining information, networking with parteners
and employees, marketing your product etc.

5. Here are ten helpful tips that will help you get the most out of LinkedIn as
an e-commerce store owner:

6. 1. Create your company’s page

7. Statistics reveal that, there are more than 150 million people and 2 million businesses
having strong presence on LinkedIn. Having a page on LinkedIn is must for every e-
commerce businessman to market their business. Creating a LinkedIn company page is
free of cost. It only requires your time and attention to fill some information of your
company. In your company’s page, you can put the type of business, your logo,
number of employees, links of your blog, links of your website, pictures, videos, etc.

9. 2. Post blog articles, status and offers directly

10. LinkedIn recently added status update as a new feature to company pages, making
them a great channel to promote your content. Regularly post your status updates and
blog articles directly to your company’s page. Link your different blog posts and
landing pages to give your followers a variety of content to see.

11. 3. Create followers

12. Just like Twitter and Facebook, create attractive and interesting page that catches
attention of people and other business owners. Ensure that they “follow” you for
getting instant updates of your company. There are many followers, who would like to
receive updates for new blog posts, career opportunities and new products/services.
Be active on your page. Join some groups, send messages, comment on posts, etc.
Remember, whether your company is following a page or other are following your
company’s page doesn’t harm to your business. It helps to build strong following and
ultimately better business.

14. 4. Encourage discussion

15. Taking advantage of the viral effect of commenting and liking is a great way to get
even more content distribution. Introduce the content you post with a question or
comment to spark discussion amongst followers. Be a part of the discussions yourself,
don’t let the spark die. The more you post, the more often are people likely to see
your page and participate in your discussions. Give the people what they like, involve
them. Check the calendars of local network meetings, Meetup groups, and business
events; attend the ones that offer social media programs to learn and become more
social media savvy.

16. 5. Use LinkedIn Ads to generate company page
followers.

17. There’s no harm in using some cash(ofcourse if you have some) to promote your
efforts and give yourself a jump-start. Create an ad to encourage folks in your industry
or within a specific LinkedIn group to follow your company on LinkedIn. Just monitor
your growth closely so you can report on the cost-per-follow and justify the expense.
But be wise when you do so, don’t waste your money.

18. 6. Promote your company page

19. You’re already promoting your blog, Twitter profile, and your presence on other
networks like facebook on your website. Make sure you’re promoting your LinkedIn
company page as well. Also, tell your Twitter followers and Facebook fans that they
can also follow you on LinkedIn. Check the calendars of local network meetings, meet-
up groups and business events. Attend the ones that offer social media programs to
learn and become more social media savvy.

20. 7. Answer questions in the “Answers” section
of LinkedIn

21. This underutilized tactic is an oldie but a goodie. Make sure you’re scanning the
questions on LinkedIn weekly, answering them whenever necessary appropriately,
and including a link to content on your blog or website. This might be helpful to the
person who asked the question.

23. 8. Use LinkedIn ads to promote your best offers

24. Have you already had great success with a certain landing page or offer? Spice it up by
promoting it using LinkedIn ads. There’s even a new LinkedIn leads tool to help you
follow up directly with the leads you generated through your LinkedIn ad. Give it a
roll!

25. 9. Send LinkedIn group announcements

26. Investing the time to manage a LinkedIn Group gives you the opportunity to
periodically send announcements to the members of those groups, just like emails.
Sending interesting content like a blog post digest or a specific offer is a great way to
get a boost in leads in one swing! Just make sure you’re sending valuable content, and
be sensitive about the frequency of your sends to avoid seeming spammy.

27. 10. Grow

28. Gradually, grow a strong, dynamic social media presence to expand your business
network, and cast a wide net to reach more potential followers / customers. Grow
your network and build your brand by creating conversations that span several social
media sites.Target the right audience with something of value to increase
engagement, business interactions, and more opportunities for your e-commerce
sales.

30. Click to create your eCommerce store
For enquiries, call at +91-9015644441