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Google Places 101: Create your first listing
1. Google Places 101: Create your first listing
eCommerce Software for Indian SMEās
2. With growing love for search engine optimization businessmen are progressively
taking advantage of this potential traffic with Google Places. In this post we'll look at
how to create your free Google Places listing so your business can start getting more
visitors both in-store and online.
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4. In the age of crazy evolution in the technology world, the brick and mortar stores are
generally the biggest losers. Apart from the fact that they get replaced by easy
accessible online stores, they are sure to find a sure drop in their audience. The
regulars find easier substitutes and new customers are hardly able to find these
existing enterprises. And if people canāt look you up or find you; you basically fade
from peopleās memory. We wonāt want that, would we now? To combat this situation
where practical stores are losing their identity and existence; Google Places is the
savior. People always āgoogleā stuff now, there is no asking or filing queries or maps or
referring to sources. It is all about searching on the net because the internet always
has answers. That is a fact we need to turn in our favor. If someone is looking for a
business spot, you would want to pt your name on the list that everyone accesses. The
Google Places promises that list and you should utilize it efficiently.
5. With growing love for search engine optimization businessmen are progressively
taking advantage of this potential traffic with Google Places. In this post weāll look at
how to create your free Google Places listing so your business can start getting more
visitors both in-store and online.
7. Technically, Google Places for Business allows any local business to create your virtual
identity for search engines to access when people look you up. It displays store
information like contact details (including a link to your website), a
map, photos, hours, videos, coupons, reviews and more. Basically like a page that says
all about you that anyone might be interested in. Not only these boring information
stats, but it also takes up any special offers you might have and displays them when
people venture in your business online. Your storeās listing and information is then
shown in response to relevant queries, potentially reaching tens of thousands of
prospective customers if optimized correctly. Itās like an advising page (for prospective
customers cum net surfers) that glorifies your business for the world.
9. The first thing to know is that Google may already have a listing for your business.
Donāt be so surprised! The search engine gets information from different sources to
construct its millions of Places pages. In case youāre not in them, well donāt get so sad
because you can create a new business listing. In either case the process is more or
less the same.
11. Since it is Google Places, you can log in using existing Google account credentials (like
your Gmail or AdWords accounts). Just know this that the google account you use will
now be associated with your business. So better be careful with what id you want out
there to represent your business.
Youāll be asked to lookup your business via phone number. Verify your business and
then move to the next detailing part. In case you access your business page the next
time, you should see a page which says: Businesses currently associated with your
account. You can continue from there now.
13. Now there are two possibilities. Either Google already has information about your
store or it doesnāt. If you exist in the database, simply edit your details and make sure
they are accurate.
If Google cannot find any information about your business, youāll have the option to
click āAdd new listingā. Be specific in whatever you write in the details, since they will
be your message to anyone who is interested in your business. Donāt be over
imaginative and just give in the basic information about your store, its location, and
how to find it online. See, simple as that!
14. Google Places also gives you the option to register more than one businesses. Just
click the āAdd new businessā link. This will again open the phone number lookup page.
After which the procedure is basically the same. You will have to enter your country
and your business phone number, and Google will check to see if it already has
information about your business and so on.
15. Whether youāre updating existing Places information or entering it for the first
time, youāll also have an opportunity to categorize your business, input hours of
operation, describe payment options, add photographs of your
storefront, products, or employees, include video, and more. Use these optios
judiciously because it is stuff like this that people pay attention to when they come
across your business. And you must gain whenever and wherever you can!
18. Okay so you registered and everything, but how do you prove your genuineness to
Google Places? There are actually three ways to verify that you are, in fact, a person
authorized to update or add business information. You can receive a verification code
via automated phone call, as a text (SMS) message, or in the form of a postcard sent to
the business address (the last option doesnāt make much sense but play along, shall
we).
19. Once your listing has been verified, it may still take a little while for your Google Places
for Business listing to show up in search results, but its still better than the zero
publicity you had before Google Places! So be happy and get it rolling with Google
Places!
20. Click to create your eCommerce store
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