3. What kind of media institution might distribute your media product and why?

1. 3. What kind of media
institution might distribute
your media product and
why?
Kashif Jones

2. My distribution method
• My magazine is going to be a Jazz magazine therefore, I do
not want to go down the sale and return routes as I cannot
afford to waste money
• It’s also bad for the environment.
• I decided to choose postal distribution as I can have monthly
issue which will be delivered straight to their doors. I would
have an online website which will work in partnership; I
will also give my postal subscribers perks such as posters of
jazz artist who will be featured in our magazine, and put
dates for when there performing next.
•
•

3. My Publiction
• Jazzwise Publications Limited is a UK-based specialist jazz
music publisher and Education Company.
• I believe my magazine will incorporate well with them,
reason being the Jazzwise magazine does not target the 16
+ Jazz audience .I will be therefore I believe they would be
a good company to distribute my magazine. They are very
successful and have been disturbing magazine for a
number of years.
•

4. Other Ways of distributing
•
Direct distribution
•
• Direct marketing means selling products by dealing directly
with consumers rather than through a second person or
other various outlets, direct distribution is a popular
method as there are many advantages such as Higher
profit potential and is always current, so this allows you to
adapt the magazine still be able to sell it to consumers.
•

5. Other Ways of distributing
Online distribution
•
• Online distribution is by far the biggest method of
distribution and most magazine are slowly diverting to the
online magazine.
• You can have subscriber which is monthly money, which
ensures you will be getting an income each month, you can
also give those subscribers perks such as early new
magazine before they sold in stores, which will make
others buyers interested in becoming a monthly subscriber.
If my magazine was to become a big success I
would use online distribution as I would be able
to target a wider audience and over seas sales

6. Ways of engaging with your
audience
• I believe in the modern day society, social networking is
extremely important magazine such as Downbeat and
Jazzwise both have Twitter pages
• I will also design a Twitter page as you will be able to
connect personally with your fans.
• I can also do online session where you can get the artist to
talk from your twitter account to the fans which I believe is
a great way of keeping the fans and readers interested.
•

7. Ways of engaging with your
audience part 2 Facebook is a good
way of connecting
with your fans as it
allows you to put
adverts on your page
and see how many
people have liked
your page.
You can also advertise
your magazine
through posting
pictures and also do
online video messages
from Jazz artist .