Kashir Butt has over 15 years of experience in sales and marketing roles in the food industry in the UAE. He is currently a Sales Manager at International Foods Co., where he manages sales and distribution of ice cream brands. Previously, he worked as an Accountant at the same company. He holds a Bachelor's degree in Commerce and is skilled in MS Office, PowerPoint, and using sales and accounting software.

1. CURRICULAM VITAE
KASHIR BUTT
Email Address:kashirbt@gmail.com
Contact Mobile: +971 50 1121668
OBJECTIVE:To seek a Business Development,Sales/Marketing challenging career oriented job whereby I
can utilize my knowledgeand experience to strengthen the financial profile of the
company.
PROFESSIONAL EXPERIENCE:
Sales Manager
International Foods Co. LLC – Sharjah - UAE
Sales & Marketing Dept. Dubai, Al Ain, Abu Dhabi& Northern Emirates
June 2004till date
Importer & Sole Distributor in UAE Wall’s Ice Cream,Ben & Jerry Ice Cream from Unilever UK(12 Years).
Local manufacturer for Classic Ice Cream (Previously Polka 1980 – 1998)
Private Label for Ice Cream (Carrefour Group), Dealings with Government Department (Ports, Municipalities,
Labor & Immigration Departments etc.)
 Handling Local Market with following Key Accounts.
■ Carrefour Group –UAE
■ Spinney’s Group LLC
■ Lulu Hypermarket Chain - UAE
■ Union Co-op Dubai
■ Abu Dhabi Co-op – Abu Dhabi
■ Eppco & Enoc Oil Distribution (Food Mart)
■ Adnoc Petroleum (Oasis Food Mart)
■ Wrist Middle East
■ Seven Seas Shipchandlers
■ Gulf Shipchandlers
■ Saifee Shipchandlers
■ Wrist Shipchandlers
■ Europacific
■ Unitac Shipchandlers
■ Catering Division (Abela, NCTH,Kelvin, Rainbow, Hospitality,Fairways)
 Brand Development
Dallas Cream Premium Ice Cream (manufacture under license from USA)
IFC signed a franchise contract with DALLAS CREAM, premium ice cream brand from US.
Approved the brand in EPPCO, five star hotels (Hilton JBR, Arabian Courtyard, Asian Hotel,
Melia Dubai) catering companies (Abela, Rainbow, Kelvin, Mobile Chef, NCTH). Also
developing the business and introducing this brand to all the Hypermarket and Supermarket.

2. Wall’s Ice Cream (World’s No. 1 Ice Cream) (2001 to 2011)
Ben & Jerry Ice Cream (Top Premium Brand) (2003 to 2011)
1. Direct Communications and dealing with Regional Customer Manager Unilever-UK
2. Managing and supervise all Imports matters for Wall’s and Ben & Jerry Ice Cream directly import
from Unilever-UK
3. Making sales forecast monthly and yearly for Wall’s and Ben & Jerry Ice Cream.
4. Increase the sales 110% every year. (starting 2008 till date)
5. Increase the SKU of Ben & Jerry Ice Cream from 5SKU to 13(World`s Top brand Ice Cream)
After establishing the Wall’s Ice Cream for Unilever, the principle came itself in 2012 with the brand name Al
GIDA Ice Cream from Turkey.
 Private Label for Ice Cream (Carrefour Group)
1. Increase the sales for Private label No. 1 brand specially produced for Carrefour Group, UAE
2. 23 % growth in No. 1 brand Ice Cream every year.
3. Launching Premium Ice Cream for the company.
4. Increase the more flavors in private label for Carrefour Group.
5. Deal in process with Carrefour Group to produce the Carrefour brand locally which is
currently produced in France.
JOB DESCRIPTION:
 Designing Marketing Strategies and implementation for sales growth.
 Marketing & Promotion Strategies for New Ice Cream Flavors.
 Launching Key Accounts and Retailers Sales Offers/Schemes for sales growth.
 Managing Visibility & Availability of products in Key Accounts Markets.
 Setting Sales target for sales team.
 Market visits and surveys for better market understanding.
 Communication with retailers and wholesalers.
 Monitoring Monthly & Yearly Sales Performances of individual salesman and territory.
 Controlling market complaints.
 Monitoring performance of salesmen’s territories.
 Determining the ideal distribution services for each market areas.
 Giving the competitor’s activity report to the higher management.
 Recommend and supervise credit & cash sales.
 Prepare monthly reports regarding sales activity and volume.
 Conduct on the job training in sales techniques for newly recruited staff.
 Conduct on the job training in merchandising for merchandiser.
 General Office Correspondence & Administration.
PROFESSIONAL EXPERIENCE:
Accountant
International Foods Co. LLC –Sharjah - UAE
Accounts Department
September 1998 – May 2003

3.  Handling Creditors, Debtors, Banking and Stock inventories using Focus programme.
EDUCATION:
 Bachelor of Commerce,(B. Com), Lahore 1996 – 1998
TRAININGS:
 GHP Course (HACCP) SHJ Municipality.
 Food Safety and Handling
COMPUTER SKILLS:
 MS Office Word
 MS Office Excel
 Power Point
 Internet Explorer
PERSONAL SKILLS:
 Self motivated, believe in teamwork, people oriented and desire for growth.
PERSONAL INFORMATION:
Birth:13th
September, 1975 Holding UAE Valid Driving License
Language: English, Urdu, Arabic and Hindi