Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017

1. HOW TO MAXIMIZE
THE ROI
OF YOUR CONTENT
MARKETING
@KatContentQueen

2. Kat Haselkorn
@KatContentQueen
Khaselkorn@gmail.com

3. @KatContentQueen

4. Creative campaigns are an important part of a company’s overall SEO strategy
Generate Backlinks
Backlinks pointing back to the company homepage
influence the overall website ranking in Google for both
B2C and B2B search terms. The higher it ranks, the better
your site traffic will be.
Increase Website Visitors
Creative campaigns tend to lead to more social shares and
engagement than other forms of marketing. The better and
more on-point the campaign, the more traffic we can drive.
This helps establish the voice of the brand in the online
space and grow the social media following.
Why Creative Campaigns?

5. CREATION
IDEATION
PROMOTION

6. STRATEGIES
TO PROMOTE
HIGH ROI
@KatContentQueen

7. LOW
EFFORT
HIGH
REWARD
@KatContentQueen

8. IDENTIFY
GOALS
@KatContentQueen

9. links?
traffic?
clicks?
social mentions?
brand awareness?
@KatContentQueen

10. TIMELINESS
@KatContentQueen

11. Now vs. Then
Solar Eclipse
Edition
@KatContentQueen

12. @KatContentQueen
Press Hits

14. Google Consumer Surveys

15. @KatContentQueen

16. @KatContentQueen

17. @KatContentQueen
Press Hits

18. Google Trend Data
@KatContentQueen

19. @KatContentQueen

20. @KatContentQueen

21. Google Trends
@KatContentQueen

22. @KatContentQueen
Press Hits

23. Effective Pitching
@KatContentQueen

24. @KatContentQueen

25. @KatContentQueen

26. @KatContentQueen

27. We couldn’t
do it without…
Vocus / Cision
PressRush
CoverageBook
ShareMetric
Google Suite (Trends,
Surveys, Alerts)
Canva
Ahrefs
Moz
CoSchedule Headline
Analyzer
@KatContentQueen

28. TAKEAWAYS
1. IDENTIFY goals upfront
2. PRODUCE timely content
3. CREATE google consumer surveys
4. LEVERAGE google trend data
5. PITCH efficiently
@KatContentQueen

29. Thank You!
Kat Haselkorn
@KatContentQueen
Khaselkorn@gmail.com