Personal Information
Organización/Lugar de trabajo
Auckland, New Zealand New Zealand
Ocupación
Partner and Planning Director
Sector
Advertising / Marketing / PR
Sitio web
http://www.shinelimited.co.nz
Acerca de
I have more than 20 years experience in marketing, brand and communications strategy working in London and New Zealand.
Since setting up my own consultancy, my work has tended to focus mainly on working with teams and organisations in three areas:
- Creating insights out of information. Many clients are awash with information, but struggle to find actionable insights that they can apply to their businesses
- Helping to crystallise goals and strategies. The environment in which businesses operate nowadays is so complex and fast changing that it can be hard (and in some circles, even unfashionable) to take a strategic approach. My view is that is precisely because the environment is ...
- Presentaciones
- Documentos
- Infografías
Brand Archetype | An Introduction + Overview
John W. Manley
•
Hace 9 años
Archetype Overview with brand examples & character compass
Emily Hean
•
Hace 10 años
What Makes A Great Brand?
We Are Social Singapore
•
Hace 9 años
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014
Agathe Guerrier
•
Hace 10 años
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
Hace 10 años