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- 2. Katerina Kocurek Account Executive LinkedIn LinkedIn Marketing Solutions
- 3. 3Sources: LinkedIn data; Buying power and business decision makers as calculated by comScore, Aug 2014 Mediametrix data for US Members worldwide More business decision makers than comparable business sites Higher buying power index vs. comparable business and social sites
- 5. LinkedIn Marketing Solutions TBDproducts that impact every stage of your funnel and get results 5 Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting
- 6. • Target professionals with accuracy and scale across the web • Reach your audience with frequency to increase awareness and engagement • Engage prospects on LinkedIn, business publisher sites, and beyond • Measure the impact of your programs with full funnel analytics Reach the right professionals wherever they travel LinkedIn Network Display
- 7. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved. 7
Notas del editor
- This entire process starts with finding the right people, and LinkedIn is the best place for that. We have 330M+ professionals worldwide. These professionals are highly educated, affluent and influent. LinkedIn has 28% higher buying power index than comparable business and social sites (WSJ, Forbes, NYT, FT, Twitter, FB), and we reach 2.8x more business decision makers than comparable business sites (WSJ, Forbes, NYT, FT).
- We also offer powerful targeting capabilities that allow you to target just the right people among that audience of professionals. [CUSTOMIZE TARGETING FILTERS TO MATCH YOUR CLIENT’S TARGET AUDIENCE] Here are a few examples of filters you can use. After you find your target audience, the next step is to start influencing those people towards a purchase. To understand how that works on LinkedIn, let’s pick one individual from your target audience as an example.
- So, context is important but so is frequency. And, if what you care about is audience….really saturating your target audience…really increasing that brand engagement, LinkedIn Network Display is designed to help you get in front of the right audiences – often- as they consume information across the Web With Network Display, you’ll have a range of targeting options to reach prospects with accuracy – and at scale -- on LinkedIn, across LInkedIn’s network of 2500+ business publisher sites -- and beyond, by targeting them through the Ad Exchanges…but always in a brand safe environment. Really importantly, the platform give you access to reports to track the impact of your programs at every stage of the funnel – helping you to track upper funnel metrics like targeted impressions served and targeted website traffic lift to lower funnel metrics like actions and CPA