SlideShare una empresa de Scribd logo
1 de 69
Descargar para leer sin conexión
Communicate?
Engage?
Persuade?
Failure to…
Why use storytelling?
Stories make ideas sticky.
EleMENTS of a good
story
Image: Philip Lawson 2011
The Hero
Situation
Conflict
Climax
Resolution
Executed Movement Imagined Movement
SocialTimes
Kathryn Parkes
UX Sofia 2014
TED: Mary Lou Jepsen: Could future devices read images from our brains?
Classic Storyline
Classic Storyline
Personas?
Characters
Your story characters shouldn’t be static - take them out
for a bit of exercise and see how they behave.
The Cast
The Storyline
Scenarios
Explain
Inspire
Motivate
Persuade
Daddyo Story
Who is the user? Where is their pain? What are their needs?
Future without
our solution
Future with
our solution
iQ Content
“Design is really an act of communication, which
means having a deep understanding of the person
with whom the designer is communicating.”
!
Don Norman
How do you want
to make your
audience feel?
Explain
Inspire
Motivate
Persuade
Product
Managers?
Senior
Managers? Dev team?
Clients?
Your job as a UX Professional
Find the happy marriage between user needs and business goals.
Adapt
Fast, Simple, Clear
The simpler a story the more likely it is to stick.
Leave room for the imagination
The human brain has an amazing ability to fill in the gaps.
http://xkcd.com/1354/
Heartbleed Explanation
Show your work…early
Storytelling Hackathon - Popathon - Darklight Festival
Be willing to share ownership
!
Collaboration
Practice
Storytelling
Verbal/Visual
‘It’s all in
the
telling.’
‘My work
speaks for
itself.’
Extract from Scott McCloud - Understanding Comics
Building Stories - Chris Ware
Experience Maps
http://bridgeable.com/dog-sledding-experience-design/
Experience Maps
Adaptive Path
User Journey Maps
Google Maps
You
The loudest voice in the room
doesn’t always have the best idea
What makes a good UX Designer?
Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain
Begin with the end in mind
A Twist
The End
kathryn.parkes@gmail.com
@kathrynparkes

Más contenido relacionado

Destacado

Basic Supervisory Skills
Basic Supervisory SkillsBasic Supervisory Skills
Basic Supervisory Skills
kimberlyrekart
 

Destacado (14)

Design of Communication
Design of CommunicationDesign of Communication
Design of Communication
 
Introduction to Communication Design
Introduction to Communication DesignIntroduction to Communication Design
Introduction to Communication Design
 
The Anatomy of a Design Argument
The Anatomy of a Design ArgumentThe Anatomy of a Design Argument
The Anatomy of a Design Argument
 
Level Design Workshop - GDC China 2012
Level Design Workshop - GDC China 2012Level Design Workshop - GDC China 2012
Level Design Workshop - GDC China 2012
 
Referat Brand Storytelling
Referat Brand StorytellingReferat Brand Storytelling
Referat Brand Storytelling
 
The Elements Of User Experience
The Elements Of User ExperienceThe Elements Of User Experience
The Elements Of User Experience
 
The User Experience Brief
The User Experience BriefThe User Experience Brief
The User Experience Brief
 
Iit delhi case study
Iit delhi case studyIit delhi case study
Iit delhi case study
 
UX Experience Design: Processes and Strategy
UX Experience Design: Processes and StrategyUX Experience Design: Processes and Strategy
UX Experience Design: Processes and Strategy
 
UX Design Process | Sample Proposal
UX Design Process | Sample Proposal UX Design Process | Sample Proposal
UX Design Process | Sample Proposal
 
IITK case study
IITK case studyIITK case study
IITK case study
 
Basic Supervisory Skills
Basic Supervisory SkillsBasic Supervisory Skills
Basic Supervisory Skills
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
 
Elements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James GarrettElements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James Garrett
 

Último

Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
instagramfab782445
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
nirzagarg
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
kumaririma588
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
amitlee9823
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion pills in Kuwait Cytotec pills in Kuwait
 
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
wpkuukw
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
amitlee9823
 

Último (20)

Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
 
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
 

Communicating UX Design through Storytelling - Refresh Dublin