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ABC's of Social Media 
                                                                Do I Need It and Is It for Me?  
                                                                                              

                                                             Presented by Kathy Watkins ~ Peach Promotions 
                                                                  WEDNESDAY ~ APRIL 13, 2011 

    UPCOMING                             Kathy will be speaking about social media marketing and the importance of 
                                         it. She will also discuss ways to market your business on Facebook and utilize 
      EVENTS                             it for customer service.  The presentation will include Twitter and Kathy will 
                                         show you ways to measure your results.  
      MAY 11, 2011
                                          
                                          
                                          


 40 Sales Tips in 40 Minutes                        SPEAKER BIO: 
    Presented by Don Lanman                         Kathy Watkins is a corporate social media consultant, and the President/founder of Peach 
   Location: Key West Marriott                      Promotions.  Kathy has an MBA in marketing and over fifteen years of experience in the hos‐
         Beachside Hotel                            pitality industry and has helped clients such as La Concha Key West and Casa Marina Resort 
                                                    optimize their local brands for sharing, social search, and real‐time proactive engagement. 
      JUNE 15, 2011                                  

                                                   As a consultant and speaker, Kathy is dedicated to assisting hospitality industry leaders in 
      Membership Mixer                   harnessing the power of social media for measurable, organic brand building.  
        Location: Babalu’s                


         5:30pm ~ 7:30pm                 LOCATION: 
                                          




      JULY 13, 2011                      Sheraton Suites Key West ~ 2001 South Roosevelt ~ 
                                         Key West, FL                                                        HSMAI Membership Benefit 
   Marketing Activities to                                                                                                    




 Accomplish Extraordinary                SCHEDULE:                                                         Members of HSMAI Florida Keys 
                                          
                                                                                                            are welcome to attend this  
  Sales for ANY Hospitality              11:30am:  Registration & Networking                                     meeting FREE!!    
         Operation                       12:00pm:  President’s Welcome and Introductions                     Registration is required.   
   Presented by: John Mellon             12:15pm:  Presentation and Lunch                                 Cancellations received less than 48 
   Location: Westin Key West
                                          



                                         PRICING:                                                        hours prior to event and no shows will 
        Resort & Marina                   
                                                                                                                      be billed $25 
                                         Members:  FREE  ~  Non‐Members:  $35 
  TO SPONSOR THIS                        (MEMBERS:  To register online, choose Pay by Check) 

   MEETING, PLEASE     TO REGISTER 
        CONTACT                           

                       ONLINE ~ CLICK HERE  
     Amber DeBevec     Or go to www.floridakeyshsmai.org & click on CHAPTER EVENTS 
                                          

     P: 305‐296‐0555   Phone:  888.792.9770 ~ Fax:  219‐759‐3977 ~ Email:  hsmaiflkeys@jewelcomp.com 
                                          


  E: kwfinest@aol.com             PLEASE REGISTER BY FRIDAY-APRIL 8, 2011!

Payment is required in advance or at the event. No-show and cancellations received less than 48 hours prior to event will be charged/billed full
event price. Please mail checks payable to HSMAI Florida Keys ~ 908C Francis Street ~ Key West, FL 33040

                                Members: FREE                                         Non-Members: $35
Special Dietary Needs: ______________________________________________________________________

Name: _____________________________________________ Title: __________________________________________

Company: __________________________________________________________________________________________

Address: ________________________________________ City: ____________________ ST: ______ Zip: _________

Phone: ______________________ Fax: ________________ Email: __________________________________________

TO PAY VIA CREDIT CARD:                      Circle One:     AMEX               MasterCard                 VISA

Credit Card # ________________________________________________ Exp Date: ___________

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Hsmai fl keys apr 2011

  • 1. ABC's of Social Media  Do I Need It and Is It for Me?     Presented by Kathy Watkins ~ Peach Promotions  WEDNESDAY ~ APRIL 13, 2011  UPCOMING Kathy will be speaking about social media marketing and the importance of  it. She will also discuss ways to market your business on Facebook and utilize  EVENTS it for customer service.  The presentation will include Twitter and Kathy will  show you ways to measure your results.   MAY 11, 2011       40 Sales Tips in 40 Minutes SPEAKER BIO:  Presented by Don Lanman Kathy Watkins is a corporate social media consultant, and the President/founder of Peach  Location: Key West Marriott Promotions.  Kathy has an MBA in marketing and over fifteen years of experience in the hos‐ Beachside Hotel pitality industry and has helped clients such as La Concha Key West and Casa Marina Resort  optimize their local brands for sharing, social search, and real‐time proactive engagement.  JUNE 15, 2011   As a consultant and speaker, Kathy is dedicated to assisting hospitality industry leaders in  Membership Mixer harnessing the power of social media for measurable, organic brand building.   Location: Babalu’s   5:30pm ~ 7:30pm LOCATION:    JULY 13, 2011 Sheraton Suites Key West ~ 2001 South Roosevelt ~  Key West, FL  HSMAI Membership Benefit  Marketing Activities to     Accomplish Extraordinary SCHEDULE:  Members of HSMAI Florida Keys    are welcome to attend this   Sales for ANY Hospitality 11:30am:  Registration & Networking  meeting FREE!!     Operation 12:00pm:  President’s Welcome and Introductions  Registration is required.    Presented by: John Mellon 12:15pm:  Presentation and Lunch  Cancellations received less than 48  Location: Westin Key West   PRICING:  hours prior to event and no shows will  Resort & Marina   be billed $25  Members:  FREE  ~  Non‐Members:  $35  TO SPONSOR THIS   (MEMBERS:  To register online, choose Pay by Check)  MEETING, PLEASE TO REGISTER  CONTACT   ONLINE ~ CLICK HERE   Amber DeBevec  Or go to www.floridakeyshsmai.org & click on CHAPTER EVENTS    P: 305‐296‐0555  Phone:  888.792.9770 ~ Fax:  219‐759‐3977 ~ Email:  hsmaiflkeys@jewelcomp.com    E: kwfinest@aol.com  PLEASE REGISTER BY FRIDAY-APRIL 8, 2011! Payment is required in advance or at the event. No-show and cancellations received less than 48 hours prior to event will be charged/billed full event price. Please mail checks payable to HSMAI Florida Keys ~ 908C Francis Street ~ Key West, FL 33040 Members: FREE Non-Members: $35 Special Dietary Needs: ______________________________________________________________________ Name: _____________________________________________ Title: __________________________________________ Company: __________________________________________________________________________________________ Address: ________________________________________ City: ____________________ ST: ______ Zip: _________ Phone: ______________________ Fax: ________________ Email: __________________________________________ TO PAY VIA CREDIT CARD: Circle One: AMEX MasterCard VISA Credit Card # ________________________________________________ Exp Date: ___________