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LTS pop up Retail

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Long Tall Sally brand research into pop up stores.

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LTS pop up Retail

  1. 1. Long Tall Sally Research
  2. 2. Comme Des Garcon, Pop up Shop 2004Linda Berman, vice president of strategic brand development for CarusoAffiliated Holdings explains the appeal as,“Pop-up shops present somethingthat has never been seen before, and then theyre gone. The now-you-see-it, now-you-dont factor lends the operation an air of inherentexcitement.” More and more retailers seemingly agree as they jump ontothe bandwagon of a marketing trend that, ironically, will probably bearound for quite awhile.
  3. 3. Ck One
  4. 4. Ck OneIDEAS from this store:• Trendy spot Shoreditch village underground• 8th -17th April 2011 (10 days long)• Selling Ck One product as well as novelties – i.e. Vending Machine s dispensing calvin klein mens boxers• ‘Coincided with Ck One’s Live events in partnership with mtv push’ (Music festival type event – with celebs like professor green performing)
  5. 5. Adidas Originals • ‘Not Static, Immobile’ • ‘The idea that they can pop, disappear and reappear somewhere else’ IDEAS From this store: •Someone outside promoting the store with signs • Using a theme throughout the store
  6. 6. POP UP STORES – IDEAS FOR LAYOUT Gap’s denim line in LA in 2009Ksubi “Pop n Shop” store – “Lest we Regret” Nov ’08Australian online only – designer denim, fashion & MAC IBIZA pop up storeaccessories •€35 EURO Entry (Redeemable against purchase) • From 14.04.11 – 31.10.11 • Monday – Sunday, 11.00 – 13.00 | 18.00 – 01.00
  7. 7. Debenhams Edition Newburgh Street, London – ‘In store Edition will cover approximately 500 sq ft of space across 30 stores. Glass and monochrome fixtures will be finished with premium chrome fittings, providing a clean, gallery-style space that will make the clothing the focus.’
  8. 8. YSL “Edition Unisex” Pop up Shop Duration: 1 Week
  9. 9. Emma Bridgewater - SALE SHOP transported in style to new Emma Bridgewater pop-upSale shop (29th Dec – End of Jan)04 January 2011Fulham Road-based Emma Bridgewater made a big hit on the local high streetwhen it opened a special shop to cope with its anticipated Sale stampede.The shop at 739 Fulham Road which underwent a major redesign lastNovember has already expanded temporarily to a store five minutes down theroad at 654 Fulham Road.And Emma Bridgewater fans that visited on the first day of the sale werein for a treat as the store layed on a quirky form of transport to saveshoppers’ weary legs, with a stunning polka-dot rickshaw carrying thembetween the two shops.Explained Fulham Road shop manager Cristina Vicente: “The Emma BridgewaterJanuary sale has become a highlight of the season with many hundreds ofpeople expected on the first day alone. We often see dozens of shoppersqueuing for hours before we open.“This year’s sale is starting four days earlier than last year and we knewwe needed more space to accommodate the excellent bargains straight afterChristmas.
  10. 10. Louis vuitton & Comme des garcons collaboration 11, 2009Shopping Spotlight. The Pop Up Shop Phenomenon The collaborative pop up shop between Loius Vuitton and Comme des Garcons in Tokyo A new wave of shopping has recently arrived, carrying with it an innovative philosophy. The formula of the pop up shop is simple: pair a limited amount of products with a limited amount of time it can be purchased, throw in a sleek space to showcase the wares and add a few freebies to the deal and viola!—a recession-proof sales technique that is quickly turning into a global trend. The concept of a pop up shop has actually been around for some time. Shopping center owners have always held specialty leasing departments that turn empty space into paying tenants for a few months or rent out kiosk space. The fresh take on the temporary shops is through the interactive, entertaining nature in which they cater to their clientele. Over the holidays last year retailers such as American Apparel provided. artwork exhibits, games, and even karaoke machines in their temporary retail sites in and around New York Companies provide free samples, have certain days catered, and offer many other perks that turn the pop up shops into a veritable free-for-all of customer-friendly services. And it works!
  11. 11. Pop Up Plus • Secret Locations • Venues posted on website before