Katie Fitzgerald

Greater Los Angeles Area, NY United States

Freelance Experience Strategist

Advertising / Marketing / PR

Award-winning thinker and maker across the advertising and product design fields. Skilled in brand strategy, creative strategy, product strategy, design research and user experience design. With my hybrid skill set I am able to build products that solve user problems and craft brands that have meaning in their lives. Services: + User experience design & research + Brand & creative strategy + Communications planning + Experience mapping + Persona development + Low & high fidelity prototyping + Workshop facilitation A wide range of qual & quant research methodologies: + User research + Usability testing + Competitive research + Brand touch-point audits + Cultural research & trendspottin...