How to utilize social media to build a personal brand.

1. You Are Your Brand:
Managing Your (online) Reputation
April 12, 2011
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2. Who are we?
• Founded in 2003
• Corporate Office in New Hartford NY
• Satellite offices in Bloomfield CT, Rochester NY, New
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• 20 Employees
• Full Service Internet Marketing Agency
• Search Engine Optimization Services
• Pay-Per-Click Management Services
• Social Media Implementation and Mgmt
• Web Design, Development, Applications & Testing
• Analytics
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3. Socialnomics by Eric Qualmann
equalmann@twitter.com
www.socialnomics.com
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5. Before you start . . .
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6. Who
What
When
Why
How
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7. It is all about your community . . .
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8. So many choices . . .
• Facebook
• Twitter
• Linkedin
• YouTube
• Slideshare
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10. Top Insights:
1) The 35-54 year old demographic is growing fastest
• 276.4% growth rate
2) The 55+ demographic is the second fastest
• 194.3% growth rate
3) The 25-34 year old demographic doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook
• 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest
• at 40.8%
• down from 53.8% six months ago.
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12. Your Facebook page:
• Engage
• Interact
• Comment
• Share
• Link
• Be a voice of VALUE
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18. Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
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23. • 1 Billion Tweets Per Week
• 456 TPS on June 25, 2009
• 6,939 TPS on New Years Day 2011
• 572,000 NEW accounts created 3/12/2011
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28. Socialnomics
By Eric Qualman
www.socialnomics.com
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31. • Exceeds 2 billion views a day
• 24 hour of video uploaded every minute
• Average person spends 15 minutes a day on
YouTube
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33. Monitor Successes
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34. Monitor Successes
Is this your target audience?
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35. Blogging
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41. Ways to measure?
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44. Google Alerts . . .
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46. So what does a consistent online brand look like?
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53. This presentation is available at
www.slideshare.net/katiehoke
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54. Thank You!
Kathy Hokunson
Vice President Sales and
Marketing
Site-Seeker, Inc.
kathyhokunson@site-seeker.com
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