2. SEO SMO
WHAT IT COMES
DOWN TO.
SMO
Why SMO
SMO Tips
SEO
Once you have arrived
Important Bottom Lines
Search Engine
Experience: The
Evolution Of SEO
3. S
A r a t h e r s e e m i n g l y s i m p l e q u e s t i o n ,
a n S E O s p e c i a l i s t c a n b e d e s c r i b e d a s
s o m e o n e w h o h e l p s u s e r s f i n d w h a t
t h e y ’ r e s e a r c h i n g f o r w h e n u s i n g
s e a r c h e n g i n e s l i k e G o o g l e , B i n g o r
Y a h o o .
H o w e v e r , t h a t i s m e r e l y t h e t i p o f t h e
s e a r c h e n g i n e o p t i m i z a t i o n i c e b e r g .
E O
4. Once
you
have
arrived
Content promotion and
production
Social media optimization
Ongoing website audits
Improving indexability and
crawlability
Consumer research and target
persona development
Ensuring your website fits
within the search engines
established best practices
7. THE EVOLUTION OF SEO
YOU NEED TO THINK ABOUT YOUR WEBSITE VISITORS AT
EVERY STAGE OF YOUR WEB DESIGN AND MARKETING
PROCESS.
THIS CAN BE DONE EASILY WITH A SERIES OF QUESTION
AND ANSWER AUDITS YOU CAN ASK YOURSELF AS
YOU’RE CREATING YOUR MARKETING CAMPAIGN.
9. S
S M O ( S o c i a l M e d i a O p t i m i z a t i o n ) i s a n
i m p o r t a n t f a c t o r i n y o u r i n t e r n e t
s e a r c h r a n k i n g s .
T h i s s t r a t e g y i s o f t e n o v e r l o o k e d b y
m a n y c o m p a n i e s , e v e n t h o u g h i t c a n
h e l p i n c r e a s e y o u r p o s i t i o n w i t h i n t h e
s e a r c h r a n k i n g s .
M O
12. What It Comes
Down To
When it comes to SEO specialists, our
jobs are part problem solver and part
magician, trying to pull a rabbit out of
the hat (in an established and effective
way) to make search engines happy.
