Practical Task 1 - Advert

1. Practical Assessment
AUTUMN TERM 1A

2. This half term, you will be assessed in
three areas:
1. Your written assessment (early next week) – details coming soon!
2. Your effort in lessons, and on your blog
3. A practical production, which shows your planning skills and your understanding
of the key concepts you’ve studied so far.

3. The Practical Task
 In groups, you need to invent a product and create a 30 second TV advert to
market it to a specific audience.
 You will be given the product and the audience, and will be put into groups.
 Your work needs to be uploaded onto YouTube and on your blogs by next Friday
(half term!)

4. You will pull your product out of a hat…
 A sports drink for men aged over 60/women over 60
 After shave for pre teen boys
 perfume for preteen girls
 A new brand of sweets for middle-aged, city-working men/ middle-aged, city-
working women
 A charity/awareness campaign about a teen issue
 A charity/awareness campaign about a disability issue
 A charity/awareness campaign about a sexuality issue

5. Research and Planning – what do we expect?
RESEARCH
 What is an advert?
 look at THREE SIMILAR EXAMPLES and analyse:
 Audience (who is the audience – how can you tell?)
 Language - semiotics, persuasive language, denotation, connotation, editing, mise en scene, camera, sound
 Representation – who is being represented and how?
PLANNING
 Invent your product – give it a brand name, USP, slogan and font
 Assign specific roles - production assistant (shooting schedule, props, locations), actors, editor, camera, blogger
 Storyboard
 Shooting Schedule
 Plan: props, costume, cast, script, music