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Social Media Strategies for
Business
@KattStearns
Creating a Twitter Strategy - Twitter Training 201
What We Will Cover
 What Is Social Media
 The benefits of Social Media
 How to start a social media plan
 Twitter 201
 What is Twitter
 Twitter best practices
 Twitter case studies
 How to monitor your social media
Use of Social Media in the
B.C. Public Service
Policy Summary No.33
policy and guide on using
social media.
It’s a Social World
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
#YVRCanada
Crowd Source
What Is Social Media
12 Categories of Social Media
 Monitoring Tools (Google Analytics)
 Publishing Tools (Blogging/ Wordpress)
 Social Networking Sites (Facebook)
 Micro Blogging (Twitter/ Tumbler)
 Widgets (Social Sharing)
 Collaboration Tools (Wikipedia)
 Photo/Video Sharing (Flickr, YouTube)
 Personal Broadcasting (Pod Casts)
 Social Commerce (Amazon)
 Location Based Tools (4 Squares, Facebook Places)
 Social Bookmarking (Digg, Stumble Upon)
Creating a Twitter Strategy - Twitter Training 201
Why Adopt Social Media?
 Listen to your audience - be a part of the conversation
 What are they saying about you?
 Humanize your brand – build like and trust
 Communicate in a way that inspires them to take action
 Paid, earned and owned media
 Inexpensive way to share your message – TIME
Why Adopt Social Media?
One key element has
changed the conversation
from TV and radio to
social…
Brand Advocates
Creating a Twitter Strategy - Twitter Training 201
Focus On How Do I Make
Their Lives Better, Rather
Than Trying To Interrupt
Them To Sell a Message!
It’s not B2B or B2C.
We are all in the business
of P2P.
Creating a Social Media
Strategy
Have a Vision
Have a Vision
 Understand why your organization exists
 What is it that you are passionate about?
 What problem are you solving?
 If the New York Times where to do an interview on you
what message would you want to share?
You’re doing more than just switching out
light bulbs you’re…
Understand Your Audience
 Who are we talking to?
 Who is your ideal audience? Students, staff, co-
workers, communities, businesses, government…
What Is Your Message
What Are Your Objectives
 Don’t just check the “we use social” check box
 What business objectives are you meeting?
 What is the story that you are trying to get across?
 Educate, entertain or empower
Now Start Looking At Social
 What is the best way to share your message?
 Where is your audience currently?
 Does your audience want to have a conversation with
you there?
 Identify goals and metrics for the platforms
Create a Content Plan
 You may be part of the organizations main social sites or
you may have your own sustainability sites
 What type of content will work best to tell your story
(photo, video, text…)
 Create, curate and repurpose content
 Listen to the conversation and engage – be helpful
 Identify who will be doing this and your frequency
Twitter 201
Twitter Stats
 190 Million unique Twitter sign ins monthly
 43% use Twitter from a mobile device
 40% of people don’t tweet but sign into Twitter monthly
 Average Brand Response time is 11 hours 15min
 Customer expected response time is 3 hours
 Announced Thursday they are going public
What Is Twitter?
Optimize Your Profile
 Twitter handle that represents your brand (name check)
 Have a picture of your smiling face or your logo
 Bio: what you do, how your help and what your
passionate about. (thoughts are your own)
 Link to website
 Identify keywords and hashtags to use in tweets and bio
 Create lists to keep yourself organized
What do I say on Twitter?
Twitter Strategies
Tell Your Story
They might not care that you
switched out a light bulb
but…
Tell Your Story
They will care if it is a picture
of a light bulb!
Tell Your Story
Be The Information Source
Build Connections
Crowd Source Projects
Be Helpful
Listen To The Conversation
Latitude, Longitude and Radius
Listen To The Conversation
Listen To The Conversation
Listen To The Conversation
Latitude, Longitude and Radius
Create Hashtags
 Follow topics, searchable, amplify
meaning, keywords, trending, promote and brand your
company.
 Facebook, Instagram, Google+, Vine and Pinterest
 Don’t use punctuation or it won’t be searchable
 Create a hashtag that you can use to get you message
across in all your marketing material online and offline.
“How do you conserve? Share your
tips for a chance to win #IAmGreen”
Create Hashtags
 Use hashtags to Promote events and campaigns
before, during and after.
 TweetWall Pro to display tweets at events
 Run Twitter contests to get more followers and help bring
awareness to your hashtag
 Twitter Chats with other EM’s or with your audience
 Create different hashtags for specific updates
Listen To The Conversation
Listen To The Conversation
Share Your Content
 Tweet blog posts, reports, videos and other content.
 Share tips and advise (#EMMonday, #TipTuesday)
 Embed tweets in your website or in documents
 After they signup or take a pledge to send out to their
network
Share Your Content
Share Your Content
Share Your Content
Customer Service
You Don’t Have to Tweet
 News updates from all news outlets (headlines only)
 Traffic updates #RiderAlert
 Contests, discounts and specials
 Follow favorite brands, authors and businesses for
updates
 Stay on top of the latest news and trends
 You can make your account private (not recommended
for business purposes)
How To Monitor
Social Media
What Matters To You?
Twitter Analytics
Twitonomy
KLOUT
Google Analytics
Google Adwords
Social Media Analytics Tools
Twitter Can Do More 

Than Just Drive Traffic

To Your Website
Small Consistent
Interactions
That Can Lead To
Big Discovery!
Questions?!?
Thank You!!
What was your favorite tip?
@KattStearns
Katt@KattStearns.com

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Creating a Twitter Strategy - Twitter Training 201

  • 1. Social Media Strategies for Business @KattStearns
  • 3. What We Will Cover  What Is Social Media  The benefits of Social Media  How to start a social media plan  Twitter 201  What is Twitter  Twitter best practices  Twitter case studies  How to monitor your social media
  • 4. Use of Social Media in the B.C. Public Service Policy Summary No.33 policy and guide on using social media.
  • 18. What Is Social Media
  • 19. 12 Categories of Social Media  Monitoring Tools (Google Analytics)  Publishing Tools (Blogging/ Wordpress)  Social Networking Sites (Facebook)  Micro Blogging (Twitter/ Tumbler)  Widgets (Social Sharing)  Collaboration Tools (Wikipedia)  Photo/Video Sharing (Flickr, YouTube)  Personal Broadcasting (Pod Casts)  Social Commerce (Amazon)  Location Based Tools (4 Squares, Facebook Places)  Social Bookmarking (Digg, Stumble Upon)
  • 21. Why Adopt Social Media?  Listen to your audience - be a part of the conversation  What are they saying about you?  Humanize your brand – build like and trust  Communicate in a way that inspires them to take action  Paid, earned and owned media  Inexpensive way to share your message – TIME
  • 23. One key element has changed the conversation from TV and radio to social…
  • 26. Focus On How Do I Make Their Lives Better, Rather Than Trying To Interrupt Them To Sell a Message!
  • 27. It’s not B2B or B2C. We are all in the business of P2P.
  • 28. Creating a Social Media Strategy
  • 30. Have a Vision  Understand why your organization exists  What is it that you are passionate about?  What problem are you solving?  If the New York Times where to do an interview on you what message would you want to share? You’re doing more than just switching out light bulbs you’re…
  • 31. Understand Your Audience  Who are we talking to?  Who is your ideal audience? Students, staff, co- workers, communities, businesses, government…
  • 32. What Is Your Message
  • 33. What Are Your Objectives  Don’t just check the “we use social” check box  What business objectives are you meeting?  What is the story that you are trying to get across?  Educate, entertain or empower
  • 34. Now Start Looking At Social  What is the best way to share your message?  Where is your audience currently?  Does your audience want to have a conversation with you there?  Identify goals and metrics for the platforms
  • 35. Create a Content Plan  You may be part of the organizations main social sites or you may have your own sustainability sites  What type of content will work best to tell your story (photo, video, text…)  Create, curate and repurpose content  Listen to the conversation and engage – be helpful  Identify who will be doing this and your frequency
  • 37. Twitter Stats  190 Million unique Twitter sign ins monthly  43% use Twitter from a mobile device  40% of people don’t tweet but sign into Twitter monthly  Average Brand Response time is 11 hours 15min  Customer expected response time is 3 hours  Announced Thursday they are going public
  • 39. Optimize Your Profile  Twitter handle that represents your brand (name check)  Have a picture of your smiling face or your logo  Bio: what you do, how your help and what your passionate about. (thoughts are your own)  Link to website  Identify keywords and hashtags to use in tweets and bio  Create lists to keep yourself organized
  • 40. What do I say on Twitter? Twitter Strategies
  • 41. Tell Your Story They might not care that you switched out a light bulb but…
  • 42. Tell Your Story They will care if it is a picture of a light bulb!
  • 48. Listen To The Conversation Latitude, Longitude and Radius
  • 49. Listen To The Conversation
  • 50. Listen To The Conversation
  • 51. Listen To The Conversation Latitude, Longitude and Radius
  • 52. Create Hashtags  Follow topics, searchable, amplify meaning, keywords, trending, promote and brand your company.  Facebook, Instagram, Google+, Vine and Pinterest  Don’t use punctuation or it won’t be searchable  Create a hashtag that you can use to get you message across in all your marketing material online and offline. “How do you conserve? Share your tips for a chance to win #IAmGreen”
  • 53. Create Hashtags  Use hashtags to Promote events and campaigns before, during and after.  TweetWall Pro to display tweets at events  Run Twitter contests to get more followers and help bring awareness to your hashtag  Twitter Chats with other EM’s or with your audience  Create different hashtags for specific updates
  • 54. Listen To The Conversation
  • 55. Listen To The Conversation
  • 56. Share Your Content  Tweet blog posts, reports, videos and other content.  Share tips and advise (#EMMonday, #TipTuesday)  Embed tweets in your website or in documents  After they signup or take a pledge to send out to their network
  • 61. You Don’t Have to Tweet  News updates from all news outlets (headlines only)  Traffic updates #RiderAlert  Contests, discounts and specials  Follow favorite brands, authors and businesses for updates  Stay on top of the latest news and trends  You can make your account private (not recommended for business purposes)
  • 66. KLOUT
  • 70. Twitter Can Do More 
 Than Just Drive Traffic 
To Your Website
  • 71. Small Consistent Interactions That Can Lead To Big Discovery!
  • 73. Thank You!! What was your favorite tip? @KattStearns Katt@KattStearns.com