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Euro disneyland : Downfall

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Euro disneyland : Downfall

  1. 1. EURO DISNEYLAND DOWNFALL AMIDST CULTURAL DIFFERENCES :CASE ANALYSIS
  2. 2. Introduction Walter Elias Disney Innovator : came up with the idea of a theme park 7 Emmy Awards 22 Academic Awards International Icon Created Mickey Mouse Revenue : USD 45 Bn as on 2013 Theme Parks : Tokyo, Hong Kong, Paris, Florida Movie to Watch : Saving Mr Banks Demised in 1966,Due to Lung Cancer
  3. 3. Issue : Selecting Europe for Euro Disney Land Success of Disney Land in Tokyo was the driving force to expand. Europe was far more Infrastructural developed as compared to other upcoming regions. Paris was home to more people as compared to Tokyo. Climatic Conditions in Europe was exactly mirror of Tokyo. Walt Disney was already popular in Europe as his animation movies earned massive revenues. Paris was the ultimate choice as ut was well connected with the major European cities.
  4. 4. Euro Disney Land Flunked In Favour Against
  5. 5. Failed to scan European Environment Narrow Parking Spaces for the bus drivers Overambitious Plans ISSUES Strategic & Financial Miscalculations Operational Miscalculation Failed to foresee Recession
  6. 6. Whopping 40% Increase in Labour cost Europeans prefer a longer vacation tenure Rocky Labour Relations ISSUES American superiority complex French people do not like to wait in ques Not Allowing wine pre 1993
  7. 7. Marketing Glitches Not so Magic Financial downturn ISSUES Lack of Emotional Touch Overlooked allied business Investors lost confidence
  8. 8. Need for a Comprehensive Market Research Coca cola failing in Saudi Arabia SWOT Analysis EFFECTIVE Mode of Communication P E S T L E Analysis FEEDBACK from the customers in the park SURVEY Method STUDY of Tastes & Preferences DESCION MAKING on facts and figures , rather than being intuitive
  9. 9. Alternative Business Communication Model RESEARCH CONTROL MEASURE FEEDBACK PLAN COMMUNICATE CONNTINGENCY PLAN
  10. 10. The most important thing in communication is hearing what isn’t said. :Peter Drucker

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