Book-of-Strategy-Maps.pdf

STRATEGY
MAPS
A coffee table book
for strategy nerds

ii
FAMOUS
MANAGEMENT
GURU PETER
DRUCKER
ONCE SAID...
ii

iii
Tell me what you value and
I might believe you.
But show me your calendar
and your bank statement,
And I’ll show you
what you really value.
iii

iv
The same is true
of understanding
corporate strategy
iv
iv

v
Understanding
company or competitive
strategy doesn’t come
from listening to their
senior executives
rattle off carefully coached
talking points.

vi
Instead,
corporate strategy is
found, as Drucker said,
where companies allocate
their time and money.
vi

vii
It is found by
mining resource allocation
and relationship data
Who are their vendors?
Their partners, investments,
M&A targets? These are the
non-BS predictors
of strategy

viii
The Strategy Maps
in this book
shine a light
on the strategy of some
of the world’s most
important companies

ix
If you are a data
or strategy nerd like us,
we think you’ll enjoy this

Big Tech
Amazon
Apple
Google
Intel
Meta
Microsoft
Qualcomm
Salesforce
Snap
VMware
Consumer
& Retail
7-Eleven
Alibaba
Carrefour
Danone
DoorDash
H&M
Kering
NBA
Nestlé
Ocado
L’Oréal
Twilio
Unilever
Walmart
Financial
Services
Coinbase
JP Morgan
Mastercard
Munich RE
Nubank
Paypal
SoFi
Stripe
Healthcare
CVS Health
Johnson & Johnson
Optum
Industrials
BASF
Chevron
Enel
Equinor
FedEx
John Deere
Ryder
Schneider Electric
Shell
Tesla
TotalEnergies
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Contents
x

xi
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.

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Dig deeper into this
strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

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strategy map

55
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.

Book-of-Strategy-Maps.pdf

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