The magazine uses bold colors, graphics, and headlines to attract its target audience of mostly male rock fans aged 16-24. The large masthead in black and white contrasts colors to stand out. A "freebie" of trainers every month is advertised to appeal to the casual, teenage interests of the audience. Featured artist Corey Taylor is depicted in black clothing and a flat cap to represent the working-class background and rough, scratchy vocal style associated with the magazine's music genres. Graphics like a "smashed screen" effect and plugs about bands aim to portray the audience as passionate and rebellious.

1. Magazine
Analysis

2. There is a Freebie within the banner, this is Masthead large with a black
located above the masthead as it will be the
first thing to look at after recognising the main
image (Corey Taylor) , the freebie drags the
audience in as they are interested in the
Kerrang! background with white font, this is the
easiest colour scheme to grab the
audiences attention because black
and white are the most contrasting
possible prize available; new pair of trainers colours to use. Its bold and straight to
every month for a year, this is appealing to the the point, maybe hinting what the
devoted audience of rock fans made up of magazine is trying to get across about
60% males and 40%.For teenage years plus
the contents.
(population of 16-24 year olds.)(trainers are
normally associated with teenagers because of
their casual attitude)The background is red There is a smashed screen effect used with the font
with a white bold font, not only does the red as if a guitar has smashed a screen, linking with the
make the white stand out but it also fits in word “kerrang” as it is the sound a guitar makes.
with the colour scheme of the magazine, This also supports the music represented by the
making it easily recognisable for the audience magazine uses lots of guitar within the music, as for
who buy the magazine frequently. the smashed screen it fits in with the anger,
rebellion and scratchy voices used within the music;
hence Corey Taylor from slipknot. This stereotypes
Plug- this is a simple catchy device the audience as aggressive rebellious teens. Or it
used to really draw the audience in. it could also represent the audience as passionate and
hints that there are 11 bands but this is the way they wish to be represented.
doesn’t state what band, this then get
the consumer thinking about who the Feature headlines- Corey Taylor is a well known
11 bands are. singer for the genre of this magazine as he can
do heavy metal (slipknot) to hard rock (stone
sour) he is wearing black clothing with a white
stipe, this fits in nicely with the colour scheme of
the magazine. He has stubble to show he is quite
rough as the audience knows his voice is rough
and scratchy. This also links with his flat cap to
show working class, as 48 % of the audience are
working class (C2DE) because this will appeal to
Menu strip- is the last thing that the the working class audience as they can connect
audience will read so if their favourite with Corey Taylor. Also the flat cap is quite
band is mentioned it will provoke them
into wanting to buy it as it is the last Barcode- used British ( Yorkshire) appealing to the British fans,
it also emphasises age to show he has been
thing they read it will stick in their for the consumer to
round a long time and he is a wise and well
minds more than the rest of the be able to purchase respected singer.
magazine. the magazine.